Introduction The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men‚ women‚ and children (Yahoo Market Guide‚ 2001). Under the Gap‚ are the Old Navy and Banana Republic brands (Yahoo Market Guide‚ 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan‚ 2000‚ p. 2). The typical family life cycle for a Gap customer comprises
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The Internship: Generational Gap Analysis The Internship remarkably captures many different aspects of management throughout the entire process in which the two main characters Billy‚ played by Vince Vaughn‚ and Nick‚ played by Owen Wilson‚ are given an opportunity to participate in an internship with Google. Originally‚ Billy and Nick were known as great salesmen and made a living selling high-class watches together. Life seemed set in stone for the two salesmen
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taking a gap year in your country and in U.K. Use specific examples and provide appropriate evidence to explain your answer. Are you finishing year 12 this year and uncertain about next year? Why not have a gap year? A gap year is referring to a period of time which a student take time off and do something other than schooling‚ such as travel or work. Gap year is become more and more popular in UK and other foreign countries‚ but nearly no Chinese students taking a gap year.
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Chapter 7 The Gap Inc.’s Social Responsibility Reports 1) This chapter defined global corporate citizenship as putting an organizations commitment to social and environmental responsibility into practice worldwide. By this definition Gap has demonstrated global corporate citizenship since it has developed one of the most comprehensive factory-monitoring programs in the apparel industry in order to find and stop sweatshops‚ child labor and unsafe working conditions. The Gap has also pledged to
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Discussion Case: The Gap Inc.’s Social Responsibility Report Do you think Gap has demonstrated global corporate citizenship‚ as defined in this chapter? Why or why not? The Gap showed global corporate citizenship as they develop a comprehensive monitoring software factory in the garment industry In its response to problems in its contractor factories‚ do you think Gap moved through the stages of corporate citizenship presented in this chapter? Why or why not? Gap move through the stages
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1. Description of Company and Industry Founded and headquartered in Peoria‚ Illinois‚ Caterpillar‚ Inc. is one of the world’s leading manufacturers of construction & mining equipment‚ diesel & natural gas engines‚ industrial gas turbines‚ and diesel-electric locomotives. It operates in five segments. The construction segment provides machinery‚ such as backhoe‚ loaders‚ small track-type tractors‚ and mini excavators for use in infrastructure and building construction projects. The resource segment
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other locations. Because the Oxford plant is the only one owned by Caterpillar that produces these couplings‚ he needs to find outside sources that can produce the couplings to Caterpillar’s standard and get them contracted and trained so they can get couplings to the manufacturing plants and keep production running while Caterpillar rebuilds the Oxford plant. While other plants are gearing up to produce the couplings‚ Caterpillar needs to begin “cross-distributing” whatever couplings are on hand
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Another reason gap years are a good thing is that is enforces responsibility. When a student wants to undergo a gap year there are a lot of steps and processes that need to be made. Some might say that this might just overwhelm the student anyways‚ but it will not. It helps the students understand the responsibilities to have this goal of their pursued. Gap years‚ like stated before‚ are not just for getting out of school work for a year. By organizing your own gap year you are forced to take ownership
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‘Mature product markets drove Caterpillar’s restructuring during the 1990s’. Critically examine this statement. With 2004 sales revenue in excess of $30 billion and profits of $2.03 billion Caterpillar is the worlds leading manufacturer of construction‚ mining and earth moving equipment. Caterpillar operates in three key areas; machinery‚ engines and more recently financial products. Mature product markets are an aspect of all product lifecycles once the initial rapid growth stage is complete
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1. What “story” does management at Caterpillar recount as a way of communicating the company’s redesigned values? Why are these stories important? 2. Caterpillar uses the “story” of the School Bus Project‚ “Embark‚” to recount the way they communicate the company’s redesign value. This story is important because the company knows that a healthy environment helps shape the growth and depicts valuable attributes within the company. It decided to retrofit school buses to have all students ride
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