National Institute of Business Management Chennai - 020 FIRST SEMESTER EMBA/ MBA Subject : Marketing Management Attend any 4 questions. Each question carries 25 marks (Each answer should be of minimum 2 pages / of 300 words) 1. Explain the modern developments in the concept and practice of marketing. In the modern times‚ the marketing concept and as a result the practice of marketing management have continued to evolve and develop and will continue to do so in future owing to the rapid
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It is important For Caterpillar to develop new products for the same reason all other companies produce new products‚ to try to stay ahead of the competition. Times change and equipment needs to change with them. New methods are developed that require new machines‚ and you don’t want to let your competitors meet those needs instead of you. Another reason is‚ people change and what they want or need is different. New products also offer innovation (Page 393). It is important to test your new equipment
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Question 1 a) Examine and review critically the four areas of marketing communication. Provide examples where necessary. (10 marks) b) Explain in detail the basic pricing strategies. Give examples to support your answers. (10 marks) Question 2 Identify and describe the most often used sources of differentiation. Give examples to support your answers. (20 marks) Question 3 Ursula is a marketing manager for a bathroom tile company. She is trying to figure out if her firm needs
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| | | | | | 5 correct (50%) | | | | 5 incorrect (50%) | | | | 0 unanswered (0%) | | | Your Results: | The correct answer for each question is indicated by a . | ------------------------------------------------- Top of Form | 1 CORRECT | | Value is the customer’s perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. The mileage of a car would be considered as a(n): | | | A) | functional benefit
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ABDT3214 International Marketing Week 2 Tutorial 1: Introduction to Global Marketing SECTION A: Coursework Briefing SECTION B: Discussion Questions 1. What are the basic goals of marketing? Are these goals relevant to global marketing? Marketing activities represent an organization’s efforts to satisfy customer wants and needs by offering products and services that create value. These goals are relevant in virtually every part of the world; however‚ when an organization pursues market opportunities
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— with a full complement of support services as well. A Fortune 100 company with global presence and impact‚ Motorola had sales of US$42.9 billion in 2006. Learn more about our three primary business units in the links below:. Enterprise Mobility Solutions: This group includes the mission-critical communications offered by our government and public safety sectors and our enterprise mobility business. We design‚ manufacture‚ sell‚ install and service analog and digital two-way radio as well
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Case Studies - Answers to the Questions B2B Marketing Managers At Savvy B2B Marketing‚ we thrive on different perspectives and new ideas‚ which is why we are thrilled to welcome today’s guest blogger‚ Casey HIbbard‚ also known as the queen of case studies. In her blog - Stories that Sell - Casey shares success-story marketing best practices. More fantastic guests are planned for the weeks ahead‚ so stay tuned. Customer case studies are high-value‚ in-demand marketing and sales collateral.
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Marketing Research tut questions (answers) Chapter 1 RQ3 Explain the specific differences that exist between data‚ data structures and information. Discuss how marketing research practices are used to transform data into meaningful bits of information. Data represents the actual first-hand responses that are obtained about an object or a subject of investigation by asking questions or observing actions (e.g. words numbers). Data structures represent the results of combining individual responses
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Role: New Higher at Caterpillar Tractor Co. Question: Morgan asks you: What Cat’s Sustainable Distinguishable Competitive Edge is? Answer: Our Sustainable Distinguishable Competitive edge is our chain of distribution‚ which through our large geographic base allows us to be independent of any domestic business cycle. Centered Argument: Through keen managerial strategy our company was able to establish business overseas before our competitors. Pioneering the overseas market allowed us to be able
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References: UNCTAD Report: Trade and Development Implications of Commodity Exchanges UNCTAD Report: Market access‚ market entry and competitiveness Commission on Trade in Goods and Services‚ and Commodities Allegro Report : hedging commodity risk Report Commodity Futures Market in India : By ICICI Trade Finance Division Trade Finance Infrastructure Development Handbook for Economies in Transition Financing the Agri value chain
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