Balayong Summer Cup 2013 Girls Division: Green Team Captain: Khatlyn Tonog 1. Diane Venus Adame 2. Myzel Intia 3. Myla Intia 4. BJ Allyson Villanueva 5. Rachelle Ann Robles 6. Ronalyn Biscocho 7. Mylenne Robles 8. Jemariz Sandoval Muse: White Team Captain: N. Kalalo 1. Nad Kalalo 2. Alodia Kalalo 3. Emerald Chua 4. Manilyn Adia 5. Cristel Castilio 6. Ronalyn Magnaye 7. Elaine Magpantay 8. Rachelle Ann Robles Muse Boys Division:
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Student ID Number: Programme Of Study: Business Management with Industrial Placement Module: Services and Relationship Marketing Assignment Title: Services Marketing Assignment Date and Time of Submission: Please ensure that you complete and attach
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[pic] Definition of Retail Marketing Retail is the activity of selling goods direct to the public‚ usually in small quantities. Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale‚ and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations
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Specific Features of Financial Services Marketing It has been suggested that there are two characteristics‚ which are specific for financial services marketing. The first one would be fiduciary responsibility and the second one is the two-way information flows. 1.1Fiduciary Responsibility Fiduciary responsibility is one of the most important features within the financial sector. It has been described through Arthur Meidan as "the responsibility of any financial services organisation to guard the interests
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is focused on the service innovation and management of innovative changes in present. Though‚ innovation is one of the most significant elements in the development of service science‚ but mostly considers as a little further to the repackaging of a existing theory and practice from a wide range of disciplines and cannot be considered as a new‚ emergent‚ business or management paradigm. This paper is written to give evidence from the management of change perspective that service innovation is actually
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The Very Hungry Caterpillar is a children’s book written by Eric Carle‚ originally published in 1969. It is highly popular and has been praised for its use of easy-to-read words which makes it good for teaching young children to read. The story has been translated into over 50 languages and‚ as of 2005‚ a copy is sold roughly every 57 seconds. It was featured on Sesame Street in the early 1990s. It was also adapted for TV in 1993 by the U.K.’s Illuminated Film Company (producers of The Snowman) as
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link unique positive emotions with service brands is an essential strategy for all service firms. "Consumers who have an emotional link with a brand are less likely to be price sensitive so long as they continue to derive emotional satisfaction from the brand" (Mahajan & Wind‚ 2002). To outperform rivals‚ organizations must use emotion to differentiate their services from others. The following literature analysis will examine the role of emotions within the service sector. It will be concluded that
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Word Count: 410 Marketing of physical products VS marketing of services The marketing of physical products and marketing of services expose two different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable
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------------------------------------------------- PRICE of Marketing Marketing is a continuous sequential process through which management in the hospitality industry Plans‚ Researches‚ Implements‚ Controls‚ and Evaluates activities designed to satisfy customer needs and wants. P - Planning R - Research I - Implementation C – Control E – Evaluate ------------------------------------------------- Evolution of Marketing Eras VS Marketing Management Philosophies *
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Case 1: HubSpot: Inbound Marketing and Web 2.0 1. Customer lifetime value = lifetime (in months) * monthly payments (Exhibit 7) – acquisition cost (pp. 8) Customer life time = 1/churn rate (Table A) Marketer Marys: CLV = (1/ 3.2%) * 500 – 5‚000 = 10‚625 Owner Ollies: CLV = (1/ 4.3%) * 250 – 1‚000 = 4‚813.95 B2B: CLV = (1/ 3.3%) * 375 – 3‚000 = 8‚363.64 B2C: CLV = (1/ 6.0%) * 375 – 3‚000 = 3‚250 2. HubSpot is not finding and serving the right set of customers. Even if at first it was very important
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