Bukidnon State University-MOGCHS External Studies Center Don Apolinar Velez Street‚ Cagayan de Oro City MARKETING 102 Submitted by: Mingo‚Lurdelin Napone‚ Rey Tommy R. Omandam‚ Janette Pimentel‚ Regine Ramos‚ Janlyn I. Roxas‚ Celina Romero‚ Rochelle Sajonia‚ Catherine Salva‚ Astred Joy Saylon‚ Eunice Tagud‚ Mary Joy Submitted to: Mr. Romualdo Gabriel Instructor March 2012 Avon’s History David H. McConnell didn’t originally intend to create a beauty company. A traveling
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( Answers to Mini-Case Questions BioCom Inc. This mini-case provides a review of the methodology and rationale associated with the various capital budgeting evaluation methods such as payback period‚ discounted payback period‚ NPV‚ IRR‚ MIRR‚ and PI. 1. Compute the payback period for each project. |Time of Cash Flow |Nano Test Tubes |Microsurgery Kit | |Investment |−$11‚000.00 |−$11‚000.00
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2014 IDEO CASE STUDY 1) How would you characterize IDEO’s process‚ organization‚ culture and management? IDEO was a firm founded by David Kelley in 1991. The success that the company achieved was directly associated with the great creativity/innovative process that the company introduces. Starting to explain a little the phases of the process‚ IDEO’s product development process follows several phases‚ and each one‚ contains methods like Observation‚ Brainstorming‚ Prototyping and Implementation
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1. See Appendix A 2. Liquidity ratio. The firm’s liquidity shows a downward trend through time. The current ratio is decreasing because the growth in current liabilities outpaces the growth of current assets. The quick ratio is also declining but not as fast as the current ratio. From 1991 to 1992‚ it only decreased 0.35 units while the current ratio decreased 0.93 units. Looking at the common size balance sheet‚ we also see that the percentage of inventory is growing from 33% to 48% indicating
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2012) and Fruit Spreads went from 8% in 2011 to 6% in 2013. One of their newer aqcuisitions of coffe is booming with a 4% gain over the past 3 years going from 44% in 2011 to a whopping 48% in 2013. I would recommend focusing more advertising and marketing dollars on the products with a decrease in product line sales in order to save what they had originally started their company with. Increasing International Expansion - With the well-known brand name and similarity of products that people use in
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Identify the key elements in McDonald’s global marketing strategy. In particular‚ how does McDonalds approach the issue of standardization? As we read in the article‚ the key elements in McDonald’s marketing strategies would be the following: They sell inexpensive food. Compared to other restaurants‚ McDonald’s food has a good taste and is easily available for everyone economically. Another element would be their quick service. Since they are a fast food restaurant‚ one of their main standards
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CASE 46 Making Socially Responsible and Ethical Strategic decisions move a company toward its stated goals and perceived success. Strategic decisions also reflect the firm’s social responsibility and the ethical values on which such decisions are made. They reflect what is considered important and what a company wants to achieve. Mark Pastin‚ writing on the function of ethics in business decisions‚ observes: There are fundamental principles‚ or ground rules‚ by which organizations act. Like the ground
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Keaira Fitzpatrick Marketing Case 1: McDonalds’s "SENIORS" Restraurant-pg.607 Due Date: January 28‚ 2015 Discussion Questions 1. Do you believe any of the types marketing opportunies exist for Lisa Aham? If so‚ specify and explain all that apply. Yes‚ I think there is a marketing opportunies that exist for Lisa Aham it is called diversification. As stated in the book the word diversification is when someone is going into a total different line of business. The reason why because it will give the
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Marketing Case Study: Coke 1) The Coca-Cola company is being very strategic as to who it markets each of its products. For the most part‚ they do not overlap on who they market each product to; instead they are trying to create a brand that can be easily identifiable with one market. The first product primarily uses gender segmentation‚ Diet Coke is for the most part marketed to women who are trying to watch or lose weight. The next product‚ Coke Zero also uses gender segmentation as it is marketed
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The Reverse Marketing Framework: Case Malston Bakery Inc. Summary of the case: John Thomas is the Director of Purchasing of the Malston Bakery‚ a major bread producer. He feels really concerned by the augmentation of the costs generated mainly by important increases in flour prices‚ which represent 55% of the total cost of bread production. John Thomas has no results by negotiating purchasing prices with the six main flour mill suppliers‚ despite some repeated attempts. So he decides to conduct researches
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