Explain the data collected by Zara to predict the trend. What makes the middle aged mother to buy cloths in Zara while the daughter aged in mid 20s buys Zara clothing? Because it is fashion able and up to trend. By collecting data and focusing on shorter response times‚ the company ensures that its stores are able to carry clothes that the consumers want at that time. Zara can move from identifying a trend to having clothes in its stores within 30 days. That means Zara can quickly and catch a winning
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Q1. What do you mean by Customer services? Ans:- According to Paul(2017)‚ Customer service is the support or assistance you give to your customers that is both before and after they buy your product . It is an important part of the promise your brand makes to its customers. Customer service adds value to a product and builds enduring relationship between the sellers and their customers. Some characteristics of good customer service include: 1. Promptness: Under this‚ the sellers should be sure
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Unilever in Brazil- Marketing plan for low-income consumers in the Northeast of Brazil This report analyses Unilever Brazil and provides a full marketing plan for the expansion of Unilever into the northeast of Brazil. First‚ a situational analysis is performed‚ followed by a strategic analysis and final a market and 4Ps analysis of the strategic recommendation. 1. Situational Analysis Unilever Brazil In the section an analysis of the market facing Unilever is preformed that includes an assessment
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with infrastructure risk at any level. Needless to say that if this or any similar attack occurred during high traffic time the consequences might be excessive to the infrastructure‚ business and the reputation of the company. It was clear in the case that Jack hired Bob to create and implement proper policies and procedures for the infrastructure risk management. To do this‚ iPremier has to assess all known threats to the infrastructure risk matrix and develop procedures to immediately identify
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NAME: MBONU CATHERINE CHIDINMA YEAR: 2B COURSE: PRINCIPLES OF MARKETING COURSE CODE: MCS 272 TOPIC: THE ROLE OF SOCIAL MEDIA IN THE MARKETING OF GOODS AND SERVICES INTRODUCTION In the technology boom of the late 1990s‚ several companies launched extensive and expensive projects to help them better manage customer relationships through enhanced use of customer data. Social media has reinvented the relationship between companies‚ customers‚ employees‚ suppliers and regulators‚ shortening
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Issues and Discussion Questions 1.What kinds of products and technologies does Benson Metals use? How have these been changing recently? Benson Metals‚ a medium-sized maker of specialty steel products‚ has traditionally used a craftsliketechnology to produce a variety of metals. In terms of Perrow’s model of technology‚ task variety andtask analyzability are low‚ as there is still guesswork‚ skill‚ and even some “black magic” inmanufacturing products. Benson also produces metals in very small quantities—pounds
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chance that he or she experiences issues in the interview. Personally‚ I think having more physical or face to face communication is much more valuable as it shows the interviewer or interviewee the expressions of one another and also how question and answers are like in terms of volume and attitudes. With the end goal Jim should stay away from students from moving meeting arrangement‚ as opposed to utilizing email as the main wellspring of reaching students. Jim might likewise need to consider utilizing
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Sannu’s Story A. In Sannu’s case why is there both sensory loss and muscle weakness? Leprosy is a disease that has been known since biblical times. It causes skin sores‚ nerve damage‚ and muscle weakness that gets worse over time. Leprosy is caused by the bacterium Mycobacterium leprae. It is not very contagious and it has a long incubation period (time before symptoms appear)‚ which makes it hard to know where or when someone caught the disease. Children are more likely than adults to get the
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thinking on the back burner has resulted in marketing failures for even the largest companies. The consensus of the researchers and authors in the area reveals three relatively distinctive approaches that seem to dominate strategic thinking in firms involved in international markets: 1) Domestic market extension concept 2) Multi-domestic market concept 3) Global marketing concept Differences in the complexity and sophisticated of a company’s marketing activity depend on which orientation guides
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for the suburban markets‚ M&M Meat Shops will first need to look at demographics. They have already formed a specific target market focusing on Generation X women (35 years +)‚ and where these consumers are geographically located‚ which in this case are the suburbs. This strategy however fails to incorporate the needs and wants for this market. To better create value‚ M&M Meat Shops will need to focus on geodemographics‚ which combines the demographic‚ geographic and lifestyle characteristics
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