2 BUSINESS POLICY AND STRATEGIC MANAGEMENT Learning Objectives • • • • • Learn what business policy and strategy is all about. Know the framework and importance of strategic management. Know the strategic management process. Have an understanding of corporate vision and mission. Learn how strategy operates at different levels of the organization. Without a strategy the organization is like a ship without a rudder. Joel Ross and Michael Kami Strategic management is not a box of tricks or a bundle
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OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 Dillard ’s‚ Inc. © MarketLine Page 2 Dillard ’s‚ Inc. Company Overview COMPANY OVERVIEW Dillard ’s‚ Inc. (Dillard ’s or
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INTRODUCTION The aim of this report is to put together a SWOT analysis for Avis Singapore‚ to recommend how it can increase its share market to compete better with other car rental companies in the Singaporean market and identify other external forces that can affect the whole car rental market in Singapore. Avis is an internationally recognised car rental company‚ it is placed second in the world and fifth in Singapore and identified as a strong brand. Avis opened its first location in Singapore
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What is strategic management? The set of managerial decisions and actions that determines the long-run performance of an organisation. Strategic management Robbins‚ Bergman‚ Stagg‚ Coulter: Management 4e © 2006 Pearson Education Australia 4 Robbins‚ Bergman‚ Stagg‚ Coulter: Management 4e © 2006 Pearson Education Australia 5 Why strategic management is important 1. 2. The strategic management process It results in higher organisational performance. It requires that managers
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international perspective (3rd ed.) Thompson Learning. Pages: 934‚ 933‚ 934‚ 935‚ 936‚ 938 Porter‚ Michael E.‚ Competitive Advantage: creating and sustaining superior performance: with a new introduction (1985)‚ p Page: 33 University of Sutherland (2004) Strategic Management Pages: 9‚ 10‚ 21‚ 22‚ 23‚ 26‚ 27‚ 33‚ 37 Whittington‚ Richard (2001) Theories of Strategy What is strategy and does it matter Hill‚ C. (2009) ‘International Business: Competing In the Global Marketplace’ Available at: http://hubpages
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SWOT Analysis Strengths Weaknesses 1) Strong brand partnerships 2) Perceived as a great employer 3) Strong portfolio of animated films 1) Dependent on a sole distributor 2) Declining home entertainment business 3) Dependence on a limited number of film releases Opportunities Threats 1) Growing 3D movie market 2) Positive outlook for gaming market 1) Intense competition 2) Increasing piracy Strengths Strong brand partnerships DreamWorks Animation currently has strategic alliances with many
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ATT SWOT Analysis Eddie Granados Professor Dhaliwal Business 115 12 June 2008 ATT SWOT Analysis By much research‚ ATT has had opposition in the past which at times would end up in merger with another company. Many times small phone companies can not compete with ATT and thus kneel to them and soon become a part of the family of the biggest telecommunications giant this world has ever seen. We can see by the current merger of SBC and the Global name of ATT has given the
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For my SWOT analysis I chose Noah’s Arf; a Dog and Cat Kennel business plan. This isn’t your ordinary kennel; the company will also offer things like wash your own pet‚ overnight care‚ daycare‚ pet portraits‚ in home care‚ pet grooming‚ animal behavior and other specified needs. To begin the SWOT analysis I will look at the strengths. The woman behind the idea Kris Price has 23 years as an active Customer Service oriented business professional. She has earned the respect of her colleagues. The
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Summary Strategic Management PART A STRATEGIC ANALYSIS Lesson 1 Strategic Schools of Thought and Strategic Discourse Strategy is the long-term direction of an organisation. Strategy and marketing are alike but they have different purposes. The importance of a long-term perspective on strategy is emphasised by the three horizons framework. It suggest that every organisation should think of itself as comprising three types of business or activity‚ defined by their horizons in terms of years
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Brochure More information from http://www.researchandmarkets.com/reports/542121/ Koninklijke Philips Electronics N.V. - SWOT Analysis Description: The Koninklijke Philips Electronics N.V. - SWOT Analysis company profile is the essential source for top-level company data and information. Koninklijke Philips Electronics N.V. - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Koninklijke
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