------------------------------------------------- VANRAJ MINI-TRACTORS ------------------------------------------------- The case depicts the dilemma of a decision-maker Mr Trivedi who has to select an appropriate segment for marketing the 10 horsepower (HP) Vanraj Mini tractor in the states of Gujarat‚ Madhya Pradesh‚ Maharashtra and Uttar Pradesh. The four segments identified for Vanraj tractors: small and marginal farmers‚ large farmers‚ industries‚ and horticulture farmers. Vanraj was economical
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company. That is exactly what happened during the late 1980s and early 1990s at Caterpillar Inc.‚ a $30 billion global manufacturer of large construction and earth-moving equipment‚ engines‚ and power systems. “Cat‚” as people call it‚ is a company that had enjoyed a long-standing record of profitability and market leadership until 1982‚ when it was almost put out of business by an unanticipated surge of competition. Caterpillar rebounded reasonably quickly and successfully at that time; it returned from
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II. Introduction The caterpillar was failure and lost many of money. The major competitor was Japanese company called Komatsu. The caterpillar faced global challenge‚ So it must to reinvent itself‚ or die. By George Schafer and Donald Fits between1985 – 1999‚ caterpillar improved itself. It improved all the structure for the company. In 1999 the CEO was Glen Barton. After that the company declined in sales and earnings. Caterpillar produce earthmovers‚ road building was by Benjamin Holt‚ when he
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For most people‚ getting woke up at 2:30 a.m.‚ learning to drive tractor at the age of nine‚ or getting to watch a baby calf take its first breath are unusual experiences. However‚ these things are normal and even become a way of life when you live on a beef cattle farm. Plans get cancelled‚ church clothes get dirty‚ and becoming best friends with a cow sums up the life on a farm. When people say “start them young‚” they are usually referencing to sports or school‚ but for farming lifestyles this
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experience. One of the hardest things I’ve ever had to do was to learn how to drive a tractor-trailer. Truck driving has been in my family for generations. Since I was a young child I always knew I wanted to be able to drive tractor-trailers. I spent a large portion of my childhood around big trucks and have always found driving such a large vehicle to be exciting. I decided that learning how to drive tractor-trailers was a valuable skill to learn and also to maybe carry on the family legacy of
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Caterpillar Page 1 of 8 An Operation’s Perspective of Caterpillar Ryan Operations Management – MAN4504 Prof. City College June 6‚ 2007 Caterpillar Page 2 of 8 Summary This paper provides a brief history of the company caterpillar as well as an perspective on several key points of their operations.
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Caterpillar Inc. was formed in 1925 when Holt Manufacturing Company and the C. L. Best Tractor Co. merged to form Caterpillar Tractor Co. These two companies were formed by Benjamin Holt and Daniel Best‚ thus the two founders of Caterpillar. Throughout their history‚ Caterpillar has continued to update and diversify their product lines to meet the demands of consumers. In 1931‚ the first Diesel Sixty Tractor rolled off the assembly line in East Peoria‚ Illinois‚ offering a new efficient source
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large farmers and horticulturists. The government was one more sector but the tractors would be used in select towns such as Class C and some Class B. However this segment would have to be treated as institution business model and would require a lot of data on the usage and effectiveness front prior to securing the deal‚ which Vanraj currently did not have. Although Mini Tractors had just 1% share of the tractor segment‚ it was estimated that the small farmers still using bullocks a larger
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Merrimack Tractors & mowers‚ Inc. Course: Managerial Accounting & Control -1 Batch: PGP (2011 – 2013) Submitted on: 5th September‚ 2011 Executive Summary Merrimack Tractors and Mowers‚ Inc was a major regional manufacturer and seller of large commercial grass mowers based on a design developed by the grandfather of Ricardo Martino. The company’s major competitors were John Deere‚ The Toro Company‚ Simplicity‚ and Husqvarna which were much older with extensive lines of lawn care and
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qualified resources is a critical factor in quality of service delivered especially if we are taking about pure service contracts such as CSA‚ caterpillar should identify major recruitment agencies which usually have contacts of highly qualified technicians and engineers specialized in differed well known equipment. In case qualified resources needed‚ caterpillar can help their dealers to obtain required competences. Usually such demands occur at high load time and such resources can be hired for short
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