| Digital Marketing | Term project Assignment | Instructor: Özge ÖzgenDate: 08/01/2013 | Name:Surname:Students No.:Department: | FatihGül2008432036Business | Name:Surname:Students No.:Department: | MirayYoldaş2009435046Tourism Management | | Name:Surname:Students No.:Department: | GökhanYavuzsoy2009432075Business | Name:Surname:Students No.:Department: | AnnaBaumann1012435082Tourism | | | CONTENTS 1 - INTRODUCTION 2 1.1 - HILTON : “A HISTORY OF FIRTS” 2 Vision 3 Mission
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Question 5 The main benefits to using integrated marketing communications or IMC is that it is essential and cost effective the taxi company. Several shifts in the advertising and media industry have caused IMC to develop into a primary strategy for marketers: • From media advertising to multiple forms of communication. • From mass media to more specialized (niche) media‚ which are centred on specific target audiences. • From a manufacturer-dominated market to a retailer-dominated‚ consumer-controlled
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Introduction to Service Marketing Contents [A] MEANING AND DEFITION [B] FACTORS RESPONSIBLE FOR GROWTH OF SERVICE SECTOR [C] ROLE OF SERVICES [D] CHARACTERISTICS OF SERVICES [E] CLASSIFICATION OF SERVICES [F] SERVICE MARKETING ENVIRONMENT [G] GOODS/SERVICE MARKETING [H] PRODUCT SERVICE CONTINUUM [I] CONSUMER BEHAVIOUR [J] SERVICE MARKETING TRINITY [K] SERVICE GUARANTEE [L] SERVICE ENCOUNTER [M] ZONE OF TOLERANCE [N] CORE AND SUPPLEMENTARY PRODUCT [O] BUYING ROLES [P] MARKETING CHALLENGES
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Service Marketing Control Continuous: 20% group assignment week 10 20% individual week 8 20% test: 2 Q° during 2 hours Subject to analyse: Service Organization (can be from food sector (restaurant)‚ hotel‚ education‚ hospital (medical services…) See from both sides: Favourable and Unfavourable (+suggestion to ameliorate an unfavourable point) Marketing Mix Service: 7P’s : Product Intangible product‚ you do not own the product‚ experience of using it. You don’t buy the provider of the service
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Ideologies in Latin American Theology Over the past 50 years‚ theology in Latin America has oscillated between liberation and prosperity theology. This movement reflects a polarization between the “option for the poor”‚ that began with liberation theology in the 1960’s; and the “option for the rich” during the early 1990’s‚ which supported a neoliberal model after the collapse of the communist alternative. Theology in Latin America has been vulnerable to the political and economic agendas of Latin American
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BIMS Case Study The Ballard Integrated Managed Services has identified a significant change in their turnover rate; however‚ the cause of the increase has not been identified. To identify the cause BIMS decide to approach the employees with a survey that focuses on employee morale‚ job satisfaction‚ and equality. The case analysis approaches a possible solution to the problem from the statistical point of view. BIMS Overview Ballard Integrated Managed Services‚ Inc. (BIMS) is a company that provides
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Name: Course: Tutor: Date: Social Polarization in Latin America and the Carribean Introduction Social polarisation is the widening gap within a given society that emerges from income disparities within individuals causing various social groups‚ from high income to low income. It entails the expansion of jobs that require low skills while at the same time‚ jobs that require higher professionals and expertise still experience growth. There is a rising concern on issues of social polarisation
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References: UNCTAD Report: Trade and Development Implications of Commodity Exchanges UNCTAD Report: Market access‚ market entry and competitiveness Commission on Trade in Goods and Services‚ and Commodities Allegro Report : hedging commodity risk Report Commodity Futures Market in India : By ICICI Trade Finance Division Trade Finance Infrastructure Development Handbook for Economies in Transition Financing the Agri value chain
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Integrated Child Development Services (ICDS) Scheme Launched on 2nd October 1975‚ today‚ ICDS Scheme represents one of the world’s largest and most unique programmes for early childhood development. ICDS is the foremost symbol of India’s commitment to her children – India’s response to the challenge of providing pre-school education on one hand and breaking the vicious cycle of malnutrition‚ morbidity‚ reduced learning capacity and mortality‚ on the other. 1. Objectives: The Integrated Child Development
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BUS 268: Service Marketing Report Topic: Positioning of Raffles hospital Content Page 1. Journal Review…………………….………………………………….……………….3 1.1 Positioning…………………….…………………………………………………...3 1.2 Determinant Variable……………………………………………………………...4 1.3 Positioning strategy………………………………………………………………..5 1.4 Positioning map……………………………………………………………………7 2. Organization (Raffles hospital)………………………………………………………..8 2.1 Positioning………………………………………………………………………....8 2.2 Determinant
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