Caterpillar Sales and Marketing in Japan Caterpillar should concentrate more resources and efforts to expand the sales and marketing in Japan. Caterpillar has a good opportunity to expand Japan market share and to achieve more profits because that the Japanese government demand huge number of heavy construction equipments to rebuild the damaged infrastructure caused by earthquake and tsunami. Though Komatsu is a strong competitor against Caterpillar and has a bigger market share‚ Caterpillar’s
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............................................................................ 1! Background ....................................................................................................................................................2! Caterpillar Inc. Overview ......................................................................................................................... 2! Strategic Overview .....................................................................................
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Caterpillar Page 1 of 8 An Operation’s Perspective of Caterpillar Ryan Operations Management – MAN4504 Prof. City College June 6‚ 2007 Caterpillar Page 2 of 8 Summary This paper provides a brief history of the company caterpillar as well as an perspective on several key points of their operations.
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The simple change to the machine worked so well that a bystander was rumored to have said the machine crawled along much like a caterpillar. Holt agreed‚ and dubbed his new machine “Caterpillar‚” a name he eventually trademarked in 1910. In 1986 Caterpillar officially changed the company name from Caterpillar Tractor Company to Caterpillar‚ Inc. In the 1930s‚ Caterpillar machines played a main role in the construction of several great United States landmarks that still stand today. Like The Golden
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Caterpillar Inc. was formed in 1925 when Holt Manufacturing Company and the C. L. Best Tractor Co. merged to form Caterpillar Tractor Co. These two companies were formed by Benjamin Holt and Daniel Best‚ thus the two founders of Caterpillar. Throughout their history‚ Caterpillar has continued to update and diversify their product lines to meet the demands of consumers. In 1931‚ the first Diesel Sixty Tractor rolled off the assembly line in East Peoria‚ Illinois‚ offering a new efficient source
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Running Head: RESEARCH PAPER: CATERPILLAR 1 Research Paper: Caterpillar David M. Adkison American Military University RESEARCH PAPER: CATERPILLAR Abstract The topic of my research was the global management expertise and effectiveness of the company Caterpillar Inc.‚ a global leader in the production and manufacturing of construction and mining equipment. I researched the company’s website for core information and sought information outside the company for its global perspective. What I
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ALL ANSWERS ASSUME A TAX RATE OF 35% Even though the tax rate appears to be 1720 / 6725 = 25.57% In answering the following questions‚ please refer to the financial statements of Caterpillar Inc. (CAT) and the relevant Notes to these statements at the end of this write-up. 1. What could be the cause(s) for the shift in LIFO-based inventory from 70% at December 31‚ 2010 to 65% at December 31‚ 2011? A decrease in the replacement cost for Cat’s inventories‚ or an increase
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It is important For Caterpillar to develop new products for the same reason all other companies produce new products‚ to try to stay ahead of the competition. Times change and equipment needs to change with them. New methods are developed that require new machines‚ and you don’t want to let your competitors meet those needs instead of you. Another reason is‚ people change and what they want or need is different. New products also offer innovation (Page 393). It is important to test your new equipment
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MGMT 479 - STRATEGIC MANAGEMENT Case Study #1: "The Comeback of Caterpillar‚ 1985-2002." Synopsis: In the early 1900 ’s the heavy steam tractors of farmers of the delta in the San Joaquin Valley‚ California‚ consistently sunk into the moist soil. Their attempts at bigger wheel to solve the problem proved futile. Benjamin Holt‚ a combine maker‚ replaced the tractor wheels with tracks‚ distributing the tractor ’s weight more evenly over a broader surface that gave the tractors more traction
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II. Introduction The caterpillar was failure and lost many of money. The major competitor was Japanese company called Komatsu. The caterpillar faced global challenge‚ So it must to reinvent itself‚ or die. By George Schafer and Donald Fits between1985 – 1999‚ caterpillar improved itself. It improved all the structure for the company. In 1999 the CEO was Glen Barton. After that the company declined in sales and earnings. Caterpillar produce earthmovers‚ road building was by Benjamin Holt‚ when he
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