"Cathay pacific branding strategy" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 2 of 50 - About 500 Essays
  • Satisfactory Essays

    Cathay Pacific Swot

    • 474 Words
    • 2 Pages

    Strengths Cathay pacific is one of the exalted names in the airline industry. It serves in 5 continents‚ 36 countries‚ and 155 destinations. It has been operating for over 66 years and it has developed its own royalty customers. Cathay pacific offers its passengers the opportunity to travel in a class of their own choice by providing various classes; such as‚ first class‚ business class‚ economic class‚ etc. It allows its consumers to update about flight arrivals and departures information about

    Premium Airline Cathay Pacific Air New Zealand

    • 474 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Evaluation: Employee In our case‚ the Cathay Pacific Flight Attendants Union (FAU) did not satisfy with a new policy that required them to work at least 70 hours a month before they could swap shifts with colleagues and they thought this new policy had hurt their pay and lifestyle. Pay and benefits is one of the factors that affect job satisfaction of the employees and it is perhaps one of the most rewards employees would like to get in order to support their lives. So when the flight attendants

    Premium Trade union Employment Negotiation

    • 749 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Cathay Pacific Airlines

    • 670 Words
    • 3 Pages

    Cathay Pacific Airlines Cathay Pacific has been serving and growing with Hong Kong for 60 years. Being as the world’s largest international cargo airline and the world’s busiest airport in terms of cargo traffic‚ Cathay Pacific is one of the seven airlines to be ranked as a 5-star airline by Skytrax in 2009. Affected by the unstable global situation of political‚ economic and cultural‚ each single change of general environment may cause significant influence of airline industry. Therefore‚ to

    Premium Airline Cathay Pacific Cargo airline

    • 670 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    History of Cathay Pacific (http://www.cathaypacific.com/cpa/en_INTL/aboutus/cxbackground/history) 1.1 The early years Cathay Pacific Airways was found on 24 September in 1946. American Roy C Farrell and Australian Sydney H de Kantzow are the founders. As a matter of fact‚ the airways based in Shanghai in 1940‚ but the two men moved to Hong Kong and set up the airline eventually. The two men put up HK$1 to register the airline. (http://en.wikipedia.org/wiki/Cathay_Pacific) 1.2 Company

    Premium Cathay Pacific

    • 738 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Scm at Cathay Pacific

    • 2252 Words
    • 10 Pages

    “AVIATION SPARE PART SUPPLY CHAIN MANAGEMENT OPTIMISATION AT CATHAY PASIFIC AIRWAYS LIMITED” CASE STUDY GLOBAL LOGISTIC COURSE ASSIGNMENT Prof. Hiroshi Hoshino Umurbek Osorkhan 2EC12056R QBS 10th 5 November 2012 1 Company Overview Cathay Pacific Airways is an airline company founded on September 24th‚ 1946 by Roy Farrell and Sydney de Kantzow. Starting with a very limited schedule service‚ the company grew larger through multiple product innovations‚ technological investments such as the

    Premium Inventory Supply chain management Airline

    • 2252 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Cathay Pacific Airlines

    • 4423 Words
    • 20 Pages

    �� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946‚ Cathay Pacific has been a profitable airline company‚ which experienced periodical growth. In 1998 however‚ the airline experienced a loss of US $70 million‚ a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific‚ this was the first loss experienced by the air carrier since 1963�. Cathay Pacific ’s economic hardship was mainly the result of a financial

    Premium Airline Flag carrier Malaysia Airlines

    • 4423 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Cathay Pacific Analysis

    • 2555 Words
    • 11 Pages

    investments Current assets Stock Trade and other receivables Liquid funds Year 2008 rank No.1 in this index. And asset in 2009 is less than that in 2007‚ annual report adress that during the depression‚ Cathay Pacific tried to kept its profit by cutting expenditure and selling assets. We cannot judge the performance through a sole number. Fewer assets means less capacity or smaller scale‚ however‚ fewer assets also results in less cost and efficient operating

    Premium Cathay Pacific Hong Kong Balance sheet

    • 2555 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    groups such as internal and external forces. In the Cathay Pacific Airway case‚ the internal forces can be considered as its human resource management‚ since the labor cost is its main concern. In addition‚ government policies‚ competitors and customer satisfaction will be considered as its external forces. Internal forces: Cathay Pacific is currently paying extremely high salaries to its employees. This situation not only causing Cathay Pacific to lose profits but also become one of their disadvantage

    Premium Airline Malaysia Airlines Flag carrier

    • 1184 Words
    • 5 Pages
    Good Essays
  • Good Essays

    REDUCING THE REVENUE LOSS TO CATAHAY PACIFIC DUE TO UNOCCUPIED SEATS INTRODUCTION: It is very important for any airliner to fill all the seats in order to generate revenue. But most of the times‚ it is found that some airliners operate with few empty seats. There are many situations where a lot of passengers end up getting an empty seat next to them. Those passengers are lucky enough to have a luxury of using the unoccupied seat but airliners are facing a huge revenue loss due to vacant seats in

    Premium Boeing 747 Boeing 747 Japan Airlines

    • 752 Words
    • 4 Pages
    Good Essays
  • Good Essays

    e-Procurement at Cathay Pacific Airways: e-Business Valuation Group 7/ B2B Kunal Kumar PGP/16/204 AnkitVermaPGP/16/185 Chandan Bharambe PGP/16/078 StutiAnand PGP/16/231 Supriya S M PGP/16/234 1. What are the benefits of the e-procurement systems for the Airlines Purchasing Department? Quantifiable benefits:          Reduction in the purchase price Increased spend through CxeBuy Reduction in inventory cost Reduction in transaction cost Reduction in order cycle time Improvement in order

    Premium Airline Low-cost carrier Southwest Airlines

    • 1004 Words
    • 5 Pages
    Good Essays
Page 1 2 3 4 5 6 7 8 9 50