divided into two sections that are External environment and Internal environment. And the external environment also divided into two parts‚ which are Macro environment and Micro environment. But in this section‚ I just discuss about Macro environment. The elements of macro environment can affect business decision-making in the long term and unstoppable. Macro environment contains of four elements‚ such as Politic and legislation‚ Economy‚ Socio-cultural and Technology. 2.1 POLITICAL AND LEGISLATION
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Running head: UNION PACIFIC Abstract North America has one of the largest transportation systems in the world. Union Pacific Railroad is the largest railroad in the North America currently covering over 23 states across the western two-thirds of the United States with over 36‚000 miles of track. The Union Pacific Railroad maintains coordinated schedules with other rail carriers for the handling of freight to and from the Atlantic Coast‚ the Pacific Coast‚ the Southeast‚ the Southwest‚ Canada
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Concepts in Macroeconomic Analysis Stock and Flow Variables Stock: quantity of a variable at a point in time. Eg: Capital stock‚ money supply‚ unemployment level‚ foreign exchange reserve‚ etc. Flow: quantity expressed for a period of time. Eg: GDP‚ inflation‚ exports‚ consumption‚ etc. Aggregate Demand and Aggregate Supply Aggregate Demand: sum of demands for all consumer goods and services and for capital goods – Sum of consumption‚ investment‚ government expenditure and
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Macro Environment The larger societal forces that affect the microenvironment- demographic‚ economic‚natural‚ technological‚ political‚ and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function. Macro Environment For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation‚ any business concern or even an individual. Thus it is per se very much necessary
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Special Features of marketing theory 6. Which is better? Why? 1. micromarketing Micro refers to the marketing activities of individual units‚ normally individual organizations (firms) and consumers or households. (Hunt‚ 1976) 2. macromarketing Macro suggests a higher level of aggregation‚ usually marketing systems or group of consumers. (Hunt‚ 1976) “---Macromarketing should connote an aspect of marketing which is ‘larger’ than what is otherwise considered” Bartels and Jenkins (1977) argue
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Pacific was explored by some great navigators who sailed from different parts of the world like Captain James Cook who used navigation tools like sextant and radars to navigate the Pacific. On the other hand‚ Polynesia was explored around 1000 years ago by navigators who used the waves‚ stars‚ and the flights of birds to set their voyage and travel through the Pacific Ocean. “In hand-built‚ double-hulled canoes sixty feet long‚ the ancestors of today ’s Polynesians sailed across a vast ocean area
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I. Executive Summary Cebu Pacific is the reigning airline company in the Philippines. It is also one of the cheapest air transport around the world. It offers low fares all year-round which travellers take advantage. CEB allows everyone to experience many firsts in the industry‚ innovations such as the e-ticketing and internet booking through www.cebupacificair.com. Cebu Pacific has two major competitors in the Philippines namely: Philippine Airlines and Zest Air. PAL has the greatest
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within 4 years. Using the information provided from their forecasted financials‚ by 2015 Pacific Grove will reach a 55% ratio of interest/bearing debt to total assets and their equity multiplier will be 2.77. (See Exhibit 1) Depending on how stringent the bank is this may not be quick enough of a timeline or progressive enough of a plan. If they want these figures lowered to the required levels by 2012 then Pacific Grove must do something more aggressive reduce interest bearing debt levels. The company
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crazy over Cebu Pacific Airline’s "You say Dubai‚ I say Hello" advertisement. Who doesn’t love cheap airfares? I was so overjoyed! I told everyone at work about it‚ shared the ad on my Facebook Timeline and I even sent a message to my mom! – See more at: http://www.ladyandhersweetescapes.com/2013/04/cebu-pacific-you-say-dubai-i-say-hello.html#sthash.gbsJvnRM.dpuf I just love the slogan of Cebu Pacific – ‘It’s time everyone flies!’ And rightly so. I am very pleased that Cebu Pacific has joined the
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Conflict in the Pacific essay Question: Analyse the strategic and political reasons for bombing Pearl Harbour. There were numerous strategic and political reasons that lead to the bombing of Pearl Harbour on December 7th‚ 1941. However nationalism‚ militarism and imperialistic notions were key influential factors‚ which together contributed to the almost complete annihilation of the US Pacific fleet. Based on Japan’s nationalistic beliefs of superiority over Asian nations‚ the surprise attack
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