INTRODUCTION TO MARKETING MARKET RESEARCH CONTENTS INTRODUCTION ----------------------------------------- MACRO ENVIRONMENT POLITICAL ---------------------------------------------- ECONOMICAL ------------------------------------------- SOCIAL ------------------------------------------------- TECHONOLGICAL---------------------------------------- ENVIRONMENTAL---------------------------------------- MICRO ENVIRONMENT SUPPLIERS----------------------------------------------
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GE Analysis a) Political As a multinational company‚ General Electric has to deal with political systems of different nations. In spite of some of the countries presenting favorable environment for business survival and growth‚ others present difficult conditions. Tax systems and regulations also differ across countries and so does the level of government intervention in business activity. For example‚ in United States‚ the Internal Revenue Authority requires companies to submit tax returns annually
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Macro and micro environments both fall into the categories of environmental scanning. The general scope of environmental scanning is that it is a component of global environmental analysis. While analyses are typically carried out on the macro environment‚ the micro environment still has an important role to play. In summary‚ the macro environment is involved with the industries‚ companies‚ markets‚ clients and competitors‚ while the micro environment can be represented by the suppliers‚ competitors
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Introduction Business essentially need finance for the short-term and the long-term. There are a number of ways of raising finance for a business. The type of finance chosen depends on the nature of the business. Large organisations are able to use a wider variety of finance sources than are smaller ones. Savings are an obvious way of putting money into a business. A small business can also borrow from families and friends. In contrast‚ companies raise finance by issuing shares. Large companies
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aircrafts are highly dependent on petroleum as the starting energy and the price of petroleum is keeping increase in last few years‚ so the cost of operation of Cathay Pacific Airlines is unavoidably increase‚ and the air ticket price also need to be raised to offset the increasing petroleum cost‚ finally the sales of air ticket of Cathay Pacific Airlines may decrease. The effects of the Technological segment - As the broadband Internet connection is developing rapidly in every countries now‚ the
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Quince Chong Wai-yan Director Corporate Affairs Cathay Pacific Airways Quince Chong joined Cathay Pacific Airways as Manager Corporate Communication in 1998 with a responsibility for the overall communications strategy of the company. She became General Manager Inflight Services in July 2000 to manage the airline’s cabin crew and develop inflight catering and service products. Ms Chong then assumed the position of Director Service Delivery in July 2004 to oversee all aspects of the airline’s
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create a prototype for a LEED (Leadership in Energy and Environmental Design) Silver certified store that can be duplicated across its portfolio. A standardized design would allow Starbucks to utilize green building principles for many stores in a more cost-effective manner. It does‚ however‚ limit use of location-specific green building practices that might be ideal in one climate or setting but not in another. Macro-Environment Analysis An enterprise successful outcome does not only rely on the
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Starbucks Macro-Environmental Analysis Starbucks is very well positioned to take advantage of sustained income due to a variety of strategic macro-environmental variables affecting its performance. Starbucks stage is the entire world‚ therefore must take into consideration the local countries current technological‚ economic‚ cultural‚ and political/legal environment‚ but also the interplay between countries as well. Starbucks cannot simply adapt completely policies and marketing
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QUESTION 1: An important macro-environmental force on companies is the social/cultural environment‚ particularly in international markets. Imagine that you are to offer a seminar on the social/cultural environment of Vietnam to foreign businessmen and marketers. Discuss at least three elements of the cultural environment that foreign businessmen should be aware of when doing business in Vietnam. Use specific examples referring to real-life businesses‚ brands‚ marketing activities‚ etc. to support
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The Macro Environment Analysis is traditionally the first step of a strategic analysis; it is sometimes referred to as an external analysis‚ a pest analysis or a pestle analysis. The purpose of the Macro Environment Analysis is to identify possible opportunities and threats to your industry as a whole that are outside the control of your industry. There are many factors in the macro-environment that will affect the decisions of the organisation. Tax changes‚ new laws‚ trade barriers‚ demographic
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