“AVIATION SPARE PART SUPPLY CHAIN MANAGEMENT OPTIMISATION AT CATHAY PASIFIC AIRWAYS LIMITED” CASE STUDY GLOBAL LOGISTIC COURSE ASSIGNMENT Prof. Hiroshi Hoshino Umurbek Osorkhan 2EC12056R QBS 10th 5 November 2012 1 Company Overview Cathay Pacific Airways is an airline company founded on September 24th‚ 1946 by Roy Farrell and Sydney de Kantzow. Starting with a very limited schedule service‚ the company grew larger through multiple product innovations‚ technological investments such as the
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Threat of entrants • High entry cost because of great capital is need for start up the business • Difficult for the small sized companies to enter the market‚ i.e. the top brands are well established company linked to multi-production. • Operating the business is challeging because of costly machiery repairing and professionally quality control is weariness. • Market maturity and saturation which exiting nearly 100 brands and numourous little brands in the market • Entrants are still willing
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�� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946‚ Cathay Pacific has been a profitable airline company‚ which experienced periodical growth. In 1998 however‚ the airline experienced a loss of US $70 million‚ a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific‚ this was the first loss experienced by the air carrier since 1963�. Cathay Pacific ’s economic hardship was mainly the result of a
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released in November last year which is a lower-price level running on Windows Phone 8 software. This cutting-edged device - ’Lumia 920’ successfully brings people big surprises with Car Zeiss lens ‚ wireless charging and a 4.5" PureMotion HD. SWOT Analysis of Nokia Strengths Nokia is the world’s largest producer and manufacturer of cell phone.( Shann Bobby. ) Due to its good quality and durable functions‚ the product of Nokia normally can be used for 3 to 5 years without any malfunction. Astonishing
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Threat of new entrants Profitable markets that yield high returns will attract new firms. This results in many new entrants‚ which eventually will decrease profitability for all firms in the industry. Unless the entry of new firms can be blocked by incumbents‚ the abnormal profit rate will trend towards zero (perfect competition). The existence of barriers to entry (patents‚ rights‚ etc.) The most attractive segment is one in which entry barriers are high and exit barriers are low. Few new firms
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Introduction Cathay Pacific‚ based in Hong Kong‚ is an Asian commercial airline founded in 1946. The company offers passenger services and cargo services to 120 destinations world-wide (Cathay Pacific‚ 2010). Airline business has been noted to be the most competitive business in the world. Market executives should be competitive to cope with the challenges of this kind of business. Porter’s Five Forces model applied to the organization 1. Traditional Competitors Airline business
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PESTEL ANALYSIS POLITICAL FACTORS/ CHINA | KEY DRIVERS | IMPACT ON KOYO JEANS | * Government interference | Threat | * Government stability | Opportunity | * High Government controlled financial institutions | Threat | ECONOMIC FACTORS /CHINA | KEY DRIVERS | IMPACT ON KOYO JEANS | * Level of disposable income | Opportunity | * Low Economic freedom index rating | Threat |
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1. Introduction –The five forces frame work of analyzing was introduces by Michael E. Porter in his book competitive strategy `Techniques for analyzing industries and competitors`. Through this tool we can analyze an organization in strategic process. Porter has developed the five forces in such a way that any organization or any market can be benefited or analyzed. Based on the information about the KFC using the five forces analyses management can decide how to influence particular characteristics
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e-Procurement at Cathay Pacific Airways: e-Business Valuation Group 7/ B2B Kunal Kumar PGP/16/204 AnkitVermaPGP/16/185 Chandan Bharambe PGP/16/078 StutiAnand PGP/16/231 Supriya S M PGP/16/234 1. What are the benefits of the e-procurement systems for the Airlines Purchasing Department? Quantifiable benefits: Reduction in the purchase price Increased spend through CxeBuy Reduction in inventory cost Reduction in transaction cost Reduction in order cycle time Improvement in order
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– Assignment 2 During 2011 significant industrial relation events took place in Australia. One significant event that was widely reported in the media and according to Catanzartiti and Kane (2012) “captured the interest of the mainstream press more than any other case during 2011”‚ was the Qantas Airways Limited (Qantas) dispute”. The Qantas dispute involved varying parties. These parties included Qantas employees and their representing unions‚ Qantas Management‚ the Minister for Tertiary
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