Strategic Market Management MKT30060 03.11.2014 Amaia Olaizola 14200635 __________________________________________ Jone Glez. de Galdeano 14200638 __________________________________________ Katrine Oseberg 14201161 __________________________________________ Executive Summary This report is highlighting the situation in the airline company before and after the two accidents‚ how it affected them financially and also how it hurt their brand reputation. Malaysia Airlines
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1. Introduction When Idris Jala was brought in to save MAS‚ he did what any simple minded businessman would do as a simple way out; sell its assets to get the balance sheet in order. Never in MAS history have it ever tried to improve its business dealings and activities. The Malaysia Airline System (MAS) reported a loss of over RM1.3 billion for the Financial Year 2005. It was unacceptable to many parties such as the stakeholders and the government especially the announcement was made at the same
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including 2 national airline companies (BOAC‚ BEA) and 2 regional airline companies (Cambrian airways‚ Northeast airlines).BA which is for British Airlines is one of the members of Oneworld airline alliance with such companies as American Airlines‚ Cathay Pacific‚ Qantas and Canadian Airlines. Also it is member of International Airlines Group. Nowadays British Airways is using strategy of Marketing Mix including 4p’s. First of all‚ what is it Marketing Mix of 4 p’s? “Marketing Mix” is said for different
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------------------------------------------------- SriLankan Airlines From Wikipedia‚ the free encyclopedia | This article may be written from a fan ’s point of view‚ rather than a neutral point of view. Please clean it up to conform to a higher standard of quality‚ and to make it neutral in tone. (January 2012) | SriLankan Airlines | | IATA UL | ICAO ALK | Callsign SRILANKAN | | Founded | 1947 (as Air Ceylon) | Commenced operations | July 1979 | Hubs | * Bandaranaike
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50+ YEARS OF COOKING: A SINGAPURA FLAVOUR For our special SG50 issue‚ we place the spotlight on old-time foodie favourites as well as some of our well-known local restaurants that have been operating for 50 years and more. Bon apétit or as we say in Singapore‚ tuck in‚ lah! By Wong Casandra Singapore is known by many names — “The Lion City”‚ “The Little Red Dot” — but one that harkens back to our rich heritage is “Food Paradise”. Fortunately for us‚ eclectic cultural influences from our multi-racial
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Summary The Malaysia Airline System (MAS) reported a loss of over RM1.3 billion for the Financial Year 2005. It was unacceptable to many parties such as the stakeholders and the government especially the announcement was made at the same time as some of MAS regional competitors reported strong profits in the same year. The airlines was expected to cut up to 5‚000 jobs and spend a maximum of 850 million ringgit (US$236 million; euro198 million) in compensation packages as part its plan
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Kingston University London Faculty of Engineering Bachelor of Science (Hons) in Aircraft Engineering Competitive Position of Qatar Airways Module no: EG3080 Module Title: Business Application in Engineering Submitted by: Shahfiee Bin Sirajuddin (K1169894) Abstract In today’s world‚ an airline’s competitive positioning in a volatile and highly competitive environment or airline industry is one of the most important elements in marketing strategies. Airlines have been challenged to apply
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Tourism is the outcome of people travelling and staying. The provision of adequate‚ safe‚ comfortable‚ fast‚ convenient and low-cost public transport is a pre-requisite for mass market tourism. Among various modes of tourist transport‚ travel by air is of the highest growth. There is now a growing concern of the impact of environmental protection of travel by air. Many countries are now investing heavily on high speed railway system. Because of increased security‚ passengers are asked to
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| Table of contents 1. Introduction The aviation industry is highly competitive and thus demands well planned and distinct strategies of airline companies (airlinetrends.com‚ 2013). Crucial for the success of such a company is hence its strategic management. Carriers need to be aware of their strategic position‚ make strategic choices and put their formulated strategy into action (Johnson‚ Whittington & Scholes‚ 2011). As this is a complex and challenging task‚ consultants
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Distinctive Competencies The VRIO analysis is helpful in determining if a resource or capability leads to competitive advantage (Middleton‚ 2004). Resources/Capabilities Valuable? Rare? Costly to Imitate? Exploited by Organization Competitive Implications Strength or Weakness Key Account Management Initiative Yes Yes Yes Yes Sustained Competitive Advantage Strength and Sustainable Distinctive Competence Recruitment Process Yes Yes No No Temporary Competitive Advantage Strength and Distinctive
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