II. External analysis 2 1. Macro-environmental analysis 2 2. Industry analysis 3 3. Opportunities and Threats 4 3.1 Opportunities 4 3.2 Threats 4 III. Internal analysis 4 1. Value chain 4 2. Resources and competencies 5 3. VRIO 5 4. Strength and Weakness 6 4.1 Strength 6 4.2 Weakness 6 IV. Issues and challenges 6 V. The selection of strategic options 7 1. Apple’s generic strategy 7 2. Strategic options 8 3. The resources needed to implement the strategy
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ZARA: Fast Fashion The Spanish retail chain Zara has unique supply chain management practices that enable it to gain a competitive advantage over other fashion retailers in the industry. Zara’s rapid response time enables the firm to quickly respond to changing fashions while deliberately under producing products. This strategy‚ which is supported by competencies in logistic management‚ design and information systems‚ allows the company to maintain less inventory and higher profit margins and is
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Pelkey Fall 2010 Table of Contents Introduction 5 Macro Environment Analysis (PESTEL Analysis) 5 Political Factors: 6 Economical Factors: 6 Societal Factors: 7 Technological Factors: 7 Legal Factors: 8 Micro Environment Analysis (VRIO Analysis) 8 Analysis of Competitive Environment 11 Porter’s Five Forces Analysis to the industry 11 Threat of New Entrants: 12 The Bargaining Power of Buyers: 12 Bargaining Power of Suppliers: 13 Threat of Substitute Products: 13 Rivalry among
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Table of contents Table of contents 2 True Religion Jeans Case study 1. External and Internal Analysis 3 1.1 The fashion industry 3 1.2 Premium jeans industry 3 1.3 True Religion brand jeans. 3 2. Strategy formulation 4 2.1 Analysing opportunities 4 2.2 Competitive advantage 4 2.3 Strategic challenges 5 3. Strategy Recommendations 5 3.1 Generic strategy 5 3.2 Portfolio management 5 3.3 Geographic scope 6 3.4 Attracting new talent 6 3.5 Market positioning 6 4. Organizational implementation 6
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The Cuban Cigar Industry BU481 – S Submitted To: Lynn Gazzola Group Members: Adam Davidson - 070846030 Brandon Mattalo - 070399260 Elizabeth Phillips - 070463720 Sam Roston - 070812060 Muhammad Shahjahan - 20321861
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Assignment Company introduce: DHL Company background DHL come from the first letters of the last names of the three company founders‚ Adrian Dalsey‚ Larry Hillblom and Robert Lynn. In 1969‚ just months after the world had marvelled at Neil Armstrong’s first steps on the moon‚ the three partners took another small step that would have a profound impact on the way the world does business. The founders began to personally ship papers by airplane from San Francisco to Honolulu‚ beginning customs
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Bohol is a first class island province of the Philippines located in the Central Visayas region‚ consisting of Bohol Island and 75 minor surrounding islands. Its capital isTagbilaran City. With a land area of 4‚117.26 square kilometres (1‚589.68 sq mi) and a coastline 261 kilometres (162 mi) long‚ Bohol is the tenth largest island of the Philippines. To the west of Bohol is Cebu‚ to the northeast is the island of Leyte and to the south‚ across the Bohol Sea is Mindanao. The province is a popular
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Positioning of Dragonair Dragonair’s Marketing Mix for its target segments Recommendations for Dragonair’s Marketing Str ategy Summary of the Report Company’s Background Dragonair is a Hong Kong-based internationa l airline and a member of the Cathay Pacific Group. Running business based on Marketing Conc ept‚ to identify and satisfy customers’ needs. Provides travelling and cargo services on an Asian-regional basis‚ mainly business and lei sure travel service between Hong Kong and Mainland China
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1254 in Venice‚ Italy. His uncle Maffeo and his father Nicolo were both famous merchants. Marco Polo was educated in literacy skills and arithmetic. He also had a good knowledge of Italian and French. Marco became famous because of his journey to Cathay and his worked with Kublai Khan and also his splendid book called "The travels of Marco Polo". In 1260‚ when Marco was six years old Nicolo and Maffeo begen their first trip going east to the other side of the Black Sea. They had to change their
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competition in the international market‚ despite the bad times associated with a global economy or strategies implemented by main competitors. The Singapore Airlines needs to thoroughly understand the plans being pursued by the British Airways‚ Cathay Pacific‚ and Virign Atlantic in improving the comfort and quality of service it provides to its customers. The Singapore Airlines needs to continue differentiate itself by examining the strengths/weaknesses‚ and key points of these and other competitive
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