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    traits. Traits are characteristics that cause a person to behave in a certain manner (Cherry‚ 2013). Trait theory is a collection of Cattell’s and Eysenck’s theories and factors of personality. It uses the 4‚000 traits from Cattell and the three universal traits from Eysenck and forms the five-factor theory of personality‚ (Cherry‚ 2013)

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    References: Boeree‚ C. G. (2009‚ March 4). Hans eysenck and other temperament theorists:personality theories. Retrieved from http://webspace.ship.edu/cgboer/eysenck.html Lee‚ K. (2012‚ March). Agreeableness. Retrieved from http://www.123test.com/personality/ Simply psychology. (2008). Retrieved from http://www

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    individual differences between people’s behaviour and the causes and consequences of these differences; n Sigmund Freud developed a psychoanalytic approach that emphasized the role of the unconscious in regulating behaviour; n Raymond Cattell and Hans Eysenck proposed traits as descriptors that we use to describe personality and that have their origins in everyday language; n biological theories of personality attempt to explain differences in behaviour in terms of differences in physiology

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    cardinal traits‚ defining characteristics of their personalities. For trait theorists‚ traits like aggression are part of the dynamic organization of personality‚ parts of personality that incline an individual to behave in certain ways. Raymond Cattell (1966)‚ using factor analysis to extract the common human traits‚ isolated those source traits that‚ if manifest to an extreme degree‚ seem to characterize a killer. Individuals low on factor A are aloof and critical‚ people low on factor C are

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    Reliability is the consistency of your measurement‚ or the degree to which an instrument measures the same way each time it is used under the same condition with the same subjects. In short‚ it is the repeatability of your measurement. Validity is the strength of our conclusions‚ inferences or propositions. More formally‚ Cook and Campbell (1979) define it as the "best available approximation to the truth or falsity of a given inference‚ proposition or conclusion." In short‚ were we right? The real

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    Consumer Behaviour Assignment Part A Q 1 – Describe the inter-relationship between consumer behavior as an academic discipline and the marketing concept Ans The study of consumer behavior enables marketers to understand and predict consumer behavior in the marketplace; it is concerned not only with what consumers buy but also with why‚ when‚ where‚ and how they buy it. Consumer research is the methodology used to study consumer behavior; it takes place at every phase of the consumption process: before

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    Comparison of Two Theories

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    (Feist & Feist‚ 2009‚ p. 275). It is also known as the third force in psychology with the first force as psychoanalysis‚ and the second‚ behaviorism (Feist & Feist‚ 2009‚ p. 275). Dispositional theorist‚ such as Gordon Allport‚ Raymond Cattell‚ Hans Eysenck‚ and others held the basic assumption that each individual is unique in behavior‚ and therefore rare (Feist & Feist‚ 2009‚ 375). Carl Rogers and Person-Centered Theory Carl Rogers was the founder of client-centered therapy (Feist &

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    Week 17B * During today’s lecture‚ we will begin our coverage of psychodynamic theories. * First‚ we will cover Sigmund Freud’s (1914) psychoanalytic theory‚ Robert Raskin’s (Raskin & Hall‚ 1979; Raskin & Terry‚ 1988) related research on the measurement of narcissism‚ and W. Keith Campbell and Craig Foster’s (2002) related research on narcissism as a predictor of perceived quality of alternatives to current romantic relationships. * Highlights of Chapters 5 and 7 (cont.)

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    help of Allports research Raymond Cattell‚ a trait theorist reduced the number of main personality traits from the initial 4‚000 characteristics down to 171. After identifying closely related terms he reduced his list to just 16 personality traits‚ he thought these 16 traits are the source of all human personality. He developed one of the most widely used personality assessments known as the Sixteen Personality Factor Questionnaire. A British psychologist Hans Eysenck also developed a model of personality

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    PERSONALITY   What is more important in determining your behavior - your personality or the siltation in which you are in (the environment)? Are you a "nice" person? If you said yes‚ are you always nice? The answer‚ if you are being honest‚ is no. The question then is‚ if you are a "nice" person (and thus that is part of your personality)‚ why aren’t you nice all the time; how can you be every not be nice if that is your personality? According to personality theorists‚ the human personality is

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