FAST FOOD RESTAURANT CHICKEN EXPRESS CONTENTS Executive summary i Objective 1 Mission 1 Key to success 1 products 1 Competitive Comparison 1 Market Analysis Summary 1 Market Segmentation 2 Main competitors 2 Pricing strategy 2 Sale strategy 2 Publicity 2 EXECUTIVE SUMMARY: Chicken express is a restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response
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comes to recalling tainted meat from the likes of fast food giants? It is true! While they have the power to recall a set of ill-prepared toys or a bunk line appliances they do not possess to power to recall a batch of meat contaminated with sickening diseases such as‚ E Coli. You may ask yourself “how is a fact like this is possible?”. In the following pages I will be informing you about transition from humble beginnings to the monster the fast food industry has grown to in present day. Firstly I
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The History of Fast Food Restaurants have been around in some form for most of human civilization. But they usually catered to travelers. As far back as ancient Greece and Rome‚ inns and taverns generally served food to people who had a reason to be away from home. This trend continued until relatively recently. Although taverns and coffee houses were popular places to gather and share beverages in the 17th century‚ the idea of eating out for fun didn’t take off in Western society until the late
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FAST FOOD OUTLETS HAVE MANY ADVANTAGES WHAT ARE SOME OF THE ADVANTAGES ? Advantages : 1) Fast food outlets provide a job opportunities for young people - The youth that unemployed can get the job at fast food outlets - The university student can get an opportunity to do part time job - The youth can be independent 2) Fast food outlets provide a convenient service - Through convenient service‚ customer will feel comfortable - When buying a meal at fast food restaurants‚ you always get
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The most popular American fast food products are hamburgers‚ cheeseburgers‚ hot dogs and French fries. Fast food has become an important part of the American Food Culture for a long time. In fact‚ America is called a fast food country due to its strong fast food habits. According to some surveys‚ Americans spend more money on fast food than on education‚ new cars and computer software buying; 200 millions of Americans visit fast food restaurants weekly; nearly 90 percents of American children visit
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Fast Food Nation Fast Food Nation‚ by Eric Schlosser is an informative book on how fast food has taken an important place in our country‚ and how our country depends on it to run functionally. Schlosser uses facts and his own opinions‚ along with biographies to better explain fast food. The book describes the way fast food came into our country‚ and how it gradually grew into the nation’s top industry. It also shows how chain stores like McDonald’s target children through their advertisement. The
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Nowadays people tend to choose food in fast food restaurant rather than to cook a meal themselves. Despite the fact that fast food such as hamburger‚ fried chicken…contains high amount of fats and salt which are not good for our health‚ people still go to fast food restaurant frequently and the fast food industry is still getting more and more powerful. There are several explanations for this situation. In today’s fast paced life‚ 10 minutes is an ideal amount of time to get a ready meal. How
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There are numerous fast food companies emerging around the world‚ such as McDonald’s‚ Jack in the Box‚ Taco Bell‚ Subway and others. It is reported that China has already had 3000 branches of KFCs and 1100 branches of McDonald’s that set up by December‚ 2010. What’s more‚ McDonald’s spreading out among 121 countries with over 30‚000 restaurants and 47 years of sustained profitability. It’s universally acknowledged that fast food is not healthy‚ especially for children. If you have it often‚ your
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FAST FOOD RESTAURANT QUESTIONNAIRE Please take your time and be sure to answer every question. All responses will remain strictly confidential. 1. Have you visited a fast-food restaurant during the past 3 months? 1. Yes 2. No 2. If you have . . . About how often do you go to fast-food restaurants? 1. More than 10 times a month 2. 8-10 times a month 3. 5-7 times a month
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Connecticut.‚ USA. Address: 325 Bic Drive Milford‚ Connecticut 06460 U.S.A. Telephone: (203) 877-4281 Toll Free: 800-888-4848 Fax: (203) 876-6695 Incorporated: 1965 as Pete’s Super Submarines Employees: 730 NAIC: 722211 Restaurants‚ Fast Food Mission Statement “Delight every customer so they want to tell their friends – with great value through fresh‚ delicious‚ made-to-order sandwiches‚ and an exceptional experience.” Vision Statement “Be the #1 Quick Service Restaurant (QSR) franchise
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