strategy‚ have led BP to develop a negative reputation amongst consumers and government officials. The company needs to develop a way to get consumers to put the past behavior of BP behind them and to make consumers believe that the new core values BP has‚ along with its efforts towards rectifying the situation‚ are truthful and valuable. Situational Analysis Internal Environment: Marketing Objectives‚ Strategy‚ and Performance Without actually defining a mission statement‚ BP has published a
Premium Petroleum Natural gas
Corporate Social Responsibilities and Law Contents BP Company Info 3 Deepwater Horizon Oil Spill Event 4 Summary of the Deepwater Horizon Event 5 Stock price before and after Deepwater Horizon 7 Impact on Stakeholders 8 BP’s Oil Spills and Corporate Social Responsibility 9 Inadequate disclosure on the oil spill event 11 Recommendations for BP to get reputation back 13 Conclusion 14 BP Company Info BP is a global oil and gas company headquartered in London‚ United Kingdom
Premium Petroleum Oil spill Exxon Valdez oil spill
For many oil companies‚ the Gulf represents some of their most profitable and promising properties. The White House is seemingly making an increased show of pressuring BP‚ but President Obama is facing political heat from within his own party for what some say has been a lackluster response to the oil spill in the Gulf of Mexico. Since the spill began‚ there has been some intense political debate regarding BP’s responsibility‚ the government’s response‚ and the extent of the environmental damage
Premium
BP plc (British Petroleum) February 2‚ 2014 University of Mount Olive Table of Contents Title Page ……………………………………………………………………………………….. 1 Table of Contents ………………………………………………………………………………... 2 Introduction …………………………………………………………………………………….... 3 External Environment …………………………………………………………………………... 3 Economic Trends………………………………………………………………………… 4 Political/Legal …………………………………………………………………………… 5 Demographics …………………………………………………………………………… 6 Technological Trends ……………………………………………………………………
Premium Petroleum Natural gas Peak oil
Unit 3 Individual Project ENGL106-1004A-53 : English Composition I Cause and Effect September 12‚ 2010 Abstract In this paper I will explain the cause and effect of music censorship. This is a very touchy subject all over the world and especially in the music industry. Censorship is a practice that restricts what a person can and cannot say. Particularly
Premium Freedom of speech Censorship
BP’s general strategy Oil companies were the worst performing brands in the world market. There was no brand in the oil industry that had created positive perception in the public. During the late 1990’s BP has decided to change this perception for their brand. The main idea was to create a symbolic capital for BP. The definition of symbolic capital is given by (Bourdieu‚ 1974/1977 sited in Holt & McNulty‚2008‚p.76) as “ the resources by which authority and credibility are established amongst
Premium Petroleum
Oil/ Petrol Research Project In the modern world we use oil every second of the day‚ whether we realise it or not. We use oil to fuel our cars‚ our public transports‚ etc. Without oil our daily lives would be the same. Oil is a natural resource that comes from beneath the earth’s crust; it is trapped in pockets under the earth. Finding oil trapped underground is very complicated and costly‚ it takes millions of dollars to drill a well and only a few are successful. Oil travels upwards from the
Premium Petroleum Oil spill Exxon Valdez oil spill
Chris Intro to Business 9/22/10 BP and Ethics This case is about the safety problems faced by BP‚ the third-largest oil and gas producer in the world. On March 23‚ 2005‚ an explosion at BP’s Texas City refinery resulted in one of the most serious workplace accidents in the US. An investigation by The US Chemical Safety and Hazard Investigation Board (CSB) uncovered many safety lapses at the Texas City refinery. BP was accused of endangering its workers by compromising on process safety due
Premium Exxon Valdez oil spill Petroleum
OIL SPILL PROJECT NO.6 Statement of Problem: In this project‚ the goal is to apply the knowledge of fluid dynamics in order to determine the effect of two parameters (oil density and volume fraction) on how long will it take for an oil drop to rise a distance of 1m in an oil/water distribution. Data: The following information was provided; | |Water | | | | | | | |
Premium Liquid Mathematics Thermodynamics
Cause and Effect The Effects of Global Warming Global warming is one of the greatest threats to humanity and to the environment. Global average temperature rose significantly during the past century. The current scientific view is that most of the temperature increases since mid-20th century has been caused by increases in atmospheric greenhouse gas concentrations produced by human activity. Most scientists agree that planet’s temperature has risen 0.5 degree Celsius since 1900 and will continue
Free Carbon dioxide Global warming