Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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Fast Foods - Face Facts Everyone should think twice before deciding to eat fast food. There are many health risks when it comes to eating food that’s made in a matter of seconds. Even if it is easy to buy and cheap‚ the health risks outweigh the five minutes of satisfaction that fast food can brings. It is important that you should carefully think before you eat fast food. The health risks that come from eating a lot of fast food are life threatening. Fast food is mostly made from saturated fats
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Liz Chiocco EDF-255 Final Paper Fast Food in Schools 4/26/12 Buckley‚ Cara. "A Proposal to Separate Fast Food and Schools." New York Times [New York] 20 04 2009‚ n. pag. Web 26 April. 2012. . The author explores research done that suggests that the closer a fast food restaurant is to a school‚ the higher is the obesity rate of the children there. Eric N. Gioia is a city councilman from Queens and he wants to ban any fast food restaurants from opening within a tenth of a mile from any
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far-reaching effects of globalization. Doing business globally requires that adaptations be made to reflect cultural and other factors that differ from country to country (Schultz & Kitchen 2000‚ p. 21). More and more international companies focus their global marketing strategies on the developing countries. This report will discuss the representative American fast food industry such as KFC and McDonald’s sets their successful global strategies in China and brings the changes of American fast food culture
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Praise of Fast Food”‚ Rachel Laudan was raised in old-school fashion but she tries to justify a more modern day fast-food culture. Being a historian‚ Rachel brings some good examples of food wars to the table. as far back as the ancient Greeks. Also‚ it is apparent that even though history runs through her veins she has opened her table up to new ideas in food culture. Binging up Culinary Luddism is quite arguably the opposite end of the spectrum when it comes to being an open-minded food critique
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Ebola and Effect Sang Soo Kim 201470103 Ebola and much of its information remains unknown. Therefore it is difficult for people to get to the bottom of the disease. Scientists predicted several plausible theory and have begun to piece together some of the puzzle. It first appeared in 1976 in two simultaneous outbreaks in Sudan‚ Nzara and in Yambuku. Researchers also found out that the virus probably resides in the rain forests of Africa and Asia. In this essay I will be looking at how seriousness
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Kelsey Randall Essay 2 Professor Nilton Gomes In 2002 a series of complaints were filed against the McDonald’s corporation. The plaintiffs who filed the complaints claimed that McDonald’s caused their obesity (USDC). This lawsuit raised a surprisingly controversial question of corporate versus personal responsibility. Is McDonalds really to blame for these teens weight problems? The answer is no‚ obesity is absolutely a matter of personal responsibility. Mcdonalds advertising did not force
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don’t want to get out of them to eat!” This quote from the book intrigues me; the more I thought about this line from “Fast Food Nation” I realized that it was more and more correct. Ever since the invention of the automobile and the affordability of it us Americans have become lazy. We resort to going through a drive through then getting out or going home and making our own food. 2. “The United States now has more prison inmates than full-time farmers.” This makes me sick; the fact that we have
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personal ventures. The Fast Food Industry is a perfect example as it can range from small private owned restaurants to large franchises bringing in millions of dollars per day. These restaurants offer a vast variety of foods for the indulgence of their customers with options as far as the eye can see. However‚ the success of this industry does not come without a price. Because of the severity of the health risks including destructive eating patterns associated with fast food consumption‚ owners should
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Assignment: Info Bank Fast Food: Is it a Smart Choice? 1. Andrews‚ J. (2007) Surprise Ingredients In Fast Food Retrieved September 3‚ 2011‚ from http://www.naturalnews.com/022194_sodium_ingredients_food.html Source : World Wide Web What is it about? The article explains on the disadvantages of fast food. It also talks about all dangerous fast food ingredients which can harm our health. In this article we can found separated fast food restaurants and their “special” recipes (McDonald’s
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