STUDIES ST. JOSEPH’S COLLEGE (AUTONOMOUS) TIRUCHIAPPALLI – 620 002 MBA (FULL TIME) COURSE PATTERN FOR TWO YEAR MBA PROGRAMME FOR THE BATCH 2010-2012 SEMESTER PAPERS NUMBER OF HOURS CREDITS PER WEEK 10PBA1101 – Management Process & Organisational Behaviour 10PBA1102 – Quantitative Methods 10PBA1103 – Managerial Economics 10PBA1104 – Soft Skills for Managers Semester I 10PBA1105 – Accounting For Managers 10PBA1106 – Information Technology for Managers 10PBA2101 – Entrepreneurship and Project Planning
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Case Study: Consumer behaviour and holidays In this assignment I will be analysing the following; a case study presented on how holiday decision making varies from the traditional problem-solving model of consumer decision making. Q1 By analysing the traditional problem-solving of consumer decision making you can grasp that the market of holiday makers is more complex. The traditional method follows the concept that the consumers desire or needs creates a problem within the individual‚ which leads
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Table of Contents Introduction 1. Consumer Affect and Cognition 2. Consumer Behavior 2.1 Consumer Environment 3. Relationships among Affect and Cognition‚ Behavior‚ and the Environment 3.1 The Cognitive Response Approach of Tide 4. Tide Creating Customer Relationship through Affective and Behavioral Responses Conclusion References Introduction The famous Tide detergent brand of Procter and Gamble Company is popular all over the world. The world’s top maker
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INTRODUCTION TO CONSUMER BEHAVIOUR Consumer behavior is affected by a host of variables ranging from personal‚ professional needs‚ attitudes and values‚ personality characteristics‚ social economic and cultural background‚ age‚ gender‚ professional status to social influences of various kinds exerted a family‚ friends‚ colleagues‚ and society as a whole. The combination of these factors help the consumer in decision making further Psychological factors that as individual consumer needs
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emotionally. Bullying effects the victims in many different ways and the results of bullying could also ruin someone’s life. There are many things that could happen to the victims if the bullying is not stopped. As a start the victim could start to skip school in order to avoid the traditional bullying or to get away from the embarrassment that would have been a result of cyberbullying. The victim could turn to gateway drugs or alcohol in order to escape the bullied life that they go through. “Students
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Differences between deviance and crime is pretty significant. Deviance deals with the violation of the social norms for example adultery‚ teen pregnancy‚ and doing drugs. Crime is deviance that violates laws and is punished with formal penalties. In the sociological perspective there are two different types of deviance positive and negative. Negative deviance fails under conforms to accepted norms. Positive deviance over conforms to social expectations. There are also micro and macro levels to
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road‚ you offer help to that individual‚ giving a large tip to a waiter etc. The purest forms of Prosocial behavior are motivated by altruism. Altruism is helping another person even when there is not an observable benefit or reward in doing that behaviour. It is the desire to help another person even if it involves a cost or danger to the helper. For example‚ when someone donates a sum of money anonymously‚ jumping on a railroad track to help a stranger who has fallen. Altruism is helping purly out
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may bias one towards a certain decision even though other factors favour an alternative.[4] Festinger said the contradiction is so clear and uncomfortable that something has to give--either the use of cigarettes or the belief that smoking them will cause harm. For example‚ a method for a smoker to resolve cognitive dissonance related to health risks and smoking would be to trivialize or deny the link between smoking and cancer. [5] The phrase was coined by Leon Festinger in his 1956 book When Prophecy
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ORGANISATIONAL BEHAVIOUR UNIT- 5 1.Meaning of Organisational culture? The individual personality and its impact on behaviour. Just as individual have personalities. So too do organizations. The organizational personalities are called organizational culture. 2.Define organizational culture? Turnstall defines organizational culture as‚ “A general constellation of beliefs‚ morals‚ value systems‚ behaviour norms‚ and ways of doing business that are unique to each
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Submission Questions Question 1 There would be an occasion where the consumer is not required to proceed through all the required stages of the Consumer Purchase Behaviour Model (particularly through the stages: need arousal and information search). This would occur under circumstances where the consumer is a loyal customer to a specific brand within a product category that does not require high involvement in the purchase decision. For example‚ this would be the purchasing of a particular
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