INDEX Page No. 1. The Product 3 2. Our visits 3 3. Customers 5 4. Competition 6 5. Trends 6 6. Interview with VP‚ Cavinkare 7 7. Brands 8 8. Learnings 10 9. References 10 THE PRODUCT Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo‚ when lathered with water‚ is a surfactant
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between the Indian heritage of the Company and the synergies of its global alignment with Unilever. The new logo symbolizes the Company’s mission of ‘Adding Vitality to Life’. Hindustan Lever’s broad product portfolio spans soap‚ detergents‚ personal products and food. Soap‚ detergents and scourers generate roughly 46% of revenues‚ while the rest is largely accounted for by personal products (26%)‚ beverages (11%)‚ other products (2%) and exports (10%). Processed foods and ice cream and other products
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Colgate-Palmolive (India) Ltd. ITC Limited Dabur BIKAJI SABMiller‚ India Britannia Industries Ltd. Bikanervala Foods Pvt ltd. Marico Industries Ltd. Nestlé India Godrej Group Tata Global Beverages Parle Agro Haldiram Nirma Bisk Farm Bovonto Cavin Kare Pidilite Elder Healthcare Ltd. Grove limited Tata Wipro GCMMF (AMUL) Reckitt Benckiser Cadburys India Perfetti Van Melle India Procter & Gamble Hygiene and Health Care Godfrey Phillips Henkel Spic Johnson & Johnson Himalaya Herbal
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Case Study | CavinKare Private limited: Serving Low Income Consumers | | Submitted to: Dr. Rohit Singh (Module Leader) | | Submitted by: | Namit MishraPGDBM | Sec - B | Workshop B | | | | | Qus1: In the light of the above case identify the reasons and factors in growth of Chik Shampoo. Is the size of that segment is one of the main reasons for its exponential growth. Try to identify the details of various other competitors in that segment and elaborate upon the positioning
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Objective Information: Reco remains placed in the foster home of Ms. W. with his brother Yeshua. Ms. W. related that although Reco continues to have episodic difficulties with regulating his emotions and managing his apparent low tolerance for frustration‚ she has seen improvement over the past year‚ both in his behavior and his ability to modify his behavior. Ms. W. also reports that Reco continues to have bad weeks on occasion‚ but she feels that his coping skills have improved markedly over
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This is against the backdrop that 48% of respondents wash their hair only once per week while 43% twice. The shampoo category questionnaire revealed that most persons did not use Shampoo to wash their hair‚ but used other products such as Shikakai or soap. It should be noted that 24% of the respondents uses shampoo. While rural India was considered to be a significantly ‘dark’ media market‚ with only 38% TV penetration (Pg.4)‚ this medium plays a significant role in creating the need for and increasing
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BRANDING DECISIONS IN RURAL MARKETING (Sonal Purohit‚ Kahkashan Qayyum) “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth‚ it will soon out strip the urban market. The rural market is not sleeping any longer. We are.” So sad Mr. Adi Gogrej of Godrej industries. This makes it clear that the importance of rural market at present competition is to capture market share and consumer loyalty. India is shining then! India is Unique in many ways. A population
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World Diverse customer categories‚ many power brands and multiple success stories Backed by strong distribution network covering over 1 m retail outlets in India; and over 6.5 m outlets indirectly Competitors P & G – Whisper‚ Tide‚ Vicks … Cavin Care – Fair Ever‚ Spinz … Marico – Saffola‚ Parachute… Dabur – Honey‚ Chyavanprash‚ … Strategies for Success Early-mover advantage – strong initial products and unexposed market Understanding the customer perception and the Indian market Successful
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sachets contribute 46% Conditioner Hair colourants Styling agents Perms & relaxers Market Share in shampoo segment 14.00% 1.00% 4% 43% 9% 29% HUL (Dove‚ Sunsilk‚ Clear‚ Clinic Plus) P&G (Pantene‚ Wella‚ Head & Shoulders) Cavin Kare (Nile‚ Chik) L’oreal (L’oreal range‚ Garnier) ITC (Vivel) Others Market increasing at a constant rate of 18% year on year basis Highest penetration (80-85%) across all product categories in India Innovation a must to stay ahead in
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Product Introduction: Chik Shampoo: Chik shampoo is a product of a Chennai based FMCG company Cavin Care. According to www.business-standard.com Article Chik mate by Gouri Shukla / Mumbai June 3‚ 2003 “Chik has become the second-largest shampoo brand — after fast-moving consumer goods giant Hindustan Lever Limited’s (HLL) Clinic Plus — in volume terms.” As per www.moneycontrol.com‚ “The shampoo sachet‚ which unlocked instant consumer recognition and cult-brand status for the company‚ today
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