needs of the consumer without compromising on the quality. This report deals with one of its premier brands "LUX". HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HUL’s soaps portfolio. The Lux brand now has an almost equal market share as Hindustan Lever’s largest selling soap brand - Lifebuoy. This report gives an overview of the history of the company and the brand "Lux"‚ the various strategies adopted to survive in the market
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broke the ester bonds of a triglyceride in order to form glycerol and carboxylate salts. This process is known as Saponification because it produces amphiphilic molecules that allow soap to remove dirt from the surface of things and dissolve it in water. We used Crisco as our triglyceride and were able to produce a soap by breaking the ester bonds with NaOH. Introduction: In the first part of this experiment we will be seeing how different combinations of carboxylic acids and alcohol
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consumers‚ and when spending from a limited budget they cannot afford to waste money on products they do not trust to be effective . This segment values price‚ effectiveness and fragrance‚ and wash manually‚ hence they prefer soap rather than powder. Unilever already sell Minerva in its soap version which is considered a medium quality product in terms of cleanliness‚ smell and dissolving power according to Exhibit 1.But this product is still expensive for low income consumers. Unilever should continue working
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THE NEEM TREE Neem is a fast-growing tree that can reach a height of 15–20 metres (49–66 ft)‚ rarely to 35–40 metres (115–130 ft). It is evergreen‚ but in severe drought it may shed most or nearly all of its leaves. The branches are wide spread. The fairly dense crown is roundish or ovular and may reach the diameter of 15–20 metres (49–66 ft) in old‚ free-standing specimens. Neem is considered a weed in many areas‚ including some parts of the Middle East‚ and most of Sub-Saharan Africa including West
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REVIEW OF RELATED LITERATURE Microbial load on unwashed hands There are grave consequences when people do not wash their hands or wash them improperly. It is known that hands are the main media for contaminants getting to people‚ whether the infections are airborne‚ oral or tactile. Infectious diseases that are commonly spread through hand to hand contact include the common cold‚ and several gastrointestinal disorders such as diarrhoea (WaterAid‚ 2006). Human hands usually harbour microorganisms
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Soap‚ Bath and Shower Products Issues in the Market The soap‚ bath and shower category straddles two worlds – at once it falls into the arena of must-have consumer goods‚ which consumers see as integral to their everyday wellbeing‚ while at the same time it has an opportunity to tap into a consumer desire for escapism and fantasy. Close to half of women who use bath additives‚ for instance‚ cite a long bath as their ultimate pampering treat. How many fast-moving consumer goods segments
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Overview: The bar soap industry in India is highly orgai&ed with an annual growth rate of 13% and over RS 9‚193 Crores in 2007. The industry is fragmented to a moderate extent with a few international players having large market share and few local players occupying minor share. The largest companies in this segment are HUL‚ Wipro‚ Godrej‚ Nirma‚ and Reckitt Benkiser. The bath and shower products form bulk of this industry with a contribution of Rs 8‚678 Crores1. The soap industry in India is
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I think that the test group with the soap in it will cause the plant to die while the one that is not being affected by the soap continues to grow. 2. Describe your control group and your experimental group with regards to what variables were used in each. Control Group: The group of flowers that will not be receiving any detergent/soap is the control group. Experimental Group: The experimental group is the group being tested with the soap/detergent 3. Create a data table
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finest global local consumer goods company operating in Pakistan. With commitment came growth‚ and in 1994 they acquired a soap-manufacturing facility‚ a sprawling 7-acre land at Hub‚ Balochistan. Over the past nine years‚ the plant achieved state-of-art manufacturing technologies and quality assurance processes. With a recent strategic investment of 5 million dollars‚ the bar soap production capacity jumped three-fold. As a company they have always believed in the potential Pakistan has as a country
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DEFINITION OF HANDWASHING: A fundamental part of standard precaution procedures and disease control for dental personnel; helps reduce or prevent infection and transmittal of microbes among people and objects; for regular dental procedures‚ liquid soap and water is sufficient but for surgical procedures‚ antimicrobial cleansers should be used. A study in Psychological Science suggests that‚ to get doctors to wash their hands more regularly‚ hospitals could appeal to their sympathies‚ changing
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