Current Campaign………………………………………………………………………..05 4.1 Global Handwahsing Day Coverage………………………………………05 5. Social Mission……………………………………………………………………………06 5.1 5.2 Lifebuoy’s Work……………………………………………………………06 Local Interventions…………………………………………………………06 6. Soaps of Lifebuoy………………………………………………………………………..07 7. Lifebuoy in Bangladesh………………………………………………………………….08 7.1 Unique Protection…………………………………………………………..09 8. Market Segmentation of Lifebuoy in Bangladesh……………………………………….10 9. Target Market of Lifebuoy in Bangladesh………………………………………………
Premium Marketing Brand
Himalaya Drug Company Repositioning a Herbal Bath Soap Baishalee Bhattacharjee PGP30188 Biswajit Samaddar pgp30191 B.Shashanth Kumar PGP30189 Sejal Bharathi PGP30190 Swarup Saha PGP29201 Peter Ben Netto PGP29260 Content • Summary of the Case • Problem & Purpose statement • Analysis & Findings: Functional Benefit Perception Brand Image Perception Market Communication Strategies • Recommendations Repositioning Strategy Brand Building Strategy Case Summary Decision Maker Sushil Goswami
Premium Brand Brand management Brand equity
avenues of attack: Keep out of the water (that means no dishwashing‚ frequent hand washing‚ or long showers) as much as possible. Guard your skin with a thick‚ heavy-duty cream—not a watery lotion. Stay away from eczema aggravators‚ such as harsh soaps and anything you discover you’re sensitive to. And‚ hard as it may be‚ avoid scratching. What you can do for eczema * To cool your itch‚ soak a washcloth in ice-cold milk and lay the cloth onto the itchy area. Repeat several times daily as needed
Premium Skin Soap Eczema
LUX SOAP HISTORY This Hindustan Unilever product has focused on wide promotions most of which has been short lived. Apart from tagging itself as a beauty brand made for the stars‚ it has even designed short term promotions for sales. One of the famous ones being: This was one of the popular promotions which offered gold coins in few selected soaps. – This offer gave a chance to few lucky winners who got a chance to live a day like Aishwarya Rai with gift offers worth Rs.50‚000 from Shopper’s
Premium Bollywood Amitabh Bachchan
Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE‚ Hyderabad Contents: Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation Recommendation Reference Company Profile - HUL Company Profile - HUL • • • • • • • • • A 52% owned subsidiary of Anglo Dutch giant Unilever. India – 1888 India largest FMCG company Touching 2 out of 3 Indian consumer
Premium Marketing
------------------------------------------------- Design Workshop POOR PACKAGING:C.Y. GABRIEL WHITENING SOAPSPECIAL PINK CASE STUDY C.Y. Gabriel Whitening Soap C.Y. Gabriel Special 60g Packing Size - 60gx144 / cs Box Barcode - 4800141512921 Price – Php18 Product Description C.Y. Gabriel Papaya Genuine whitening beauty Soap - 60g Guaranteed compounded with the highest bleaching chemical ingredients imported from foreign countries. Proven and tested of superior quality in whitening and
Premium Skin Cosmetics Sodium hydroxide
female audience during the viewing of The Bold and the Beautiful. 2. Introductions and Orientation The study of people ’s interests in soap operas and their emotional link to them has been a long-standing fascination. Viewers across the globe‚ tune in daily to the likes of soap operas‚ such as The Bold and the Beautiful. According to studies done on soap operas by Pitout (2001: 348) the interwoven storylines "force" viewers to keep on watching to prevent them from missing out on that ever crucial
Premium Emotion
PAMANTASAN NG LUNGSOD NG MAYNILA (University of the City of Manila) General Luna Street corner Muralla Street Intramuros Manila‚ Philippines College of Tourism‚ Hotel and Travel Industry Management FEASIBILITY STUDY: “FLIP TWIST” Your Filipino Cuisine with a Foreign Twist In Partial Fulfillment of the Requirements for the Subject Enterprise and Business Planning SUBMITTED BY: BARCIA‚ Alexis C. COLOMA‚ Elijah H. GAN‚ Janine PASCUAL‚ Charmaine Joan F. SAGUN
Premium Fusion cuisine Types of restaurants Food
which provide affordable health solution to the personal hygiene problem crossing the whole world. The first Lifebuoy product was launched as an affordable disinfectant soap in UK in 1894 and then the product spread across the world‚ such as USA‚ India and Brazil markets. Lifebuoy launched at Australia in 1899 as a coral coloured soap. (Lifebuoy‚ 2010) Up to 100+ years history reputational brand of Lifebuoy saves million of lives. In 2003‚ diarrhea caused up to 2.2 million people’s death every year
Premium Marketing Hygiene
mixing with a glass rod. After 20 minutes of heating the alcohol scent disappeared denoting the completion of the reaction with pasty mass comprising of soap‚ glycerol and excess sodium hydroxide. After this was done an ice bath was used to precipitate the soap along with 150ml of saturated sodium chloride solution‚ and vigorous mixing. By this the soap will float as the aqueous solution gets denser; this was then filtered using the vacuum suction‚ washed with 10ml ice water and the necessary observation
Premium Sodium hydroxide Ester