FILIPINO VOTERS CULTURAL Culture- Vote buying According to NefLuczon of http://www.sunstar.com.ph ‚ whether it’s in the sphere of social media and in the corners of the street‚ it is as bright as sunlight that we heard stories of massive vote buying before the barangay elections. Vote buying still exist‚ and becoming a tradition in the Philippines because the voters themselves are looking forward to it. Imagine some people would not sleep the night before the election day‚ just to wait someone
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Measurement of National Income • Like the accounts of a business national income accounts have two sides: a product side and an income side. • On the product side production and sales are measured. • The income side measures the distribution of the proceeds from sales. • On the product side there are two widely reported measures of overall production: • Gross domestic product (GDP) and gross national product (GNP) • GDP and GNP differ in their treatment of international transactions. • GNP
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two-wheeler industry. There were a handful of players like Bajaj Auto ‚ Yezdi‚ Royal Enfield‚ though with limited production. Manufacturing was licensed‚ expansion restricted and locations for setting up plants decided by the government. Two wheeler productions were under a lakh during the 70’s and iconic brands like Royal Enfield’ s bullet and Bajaj Auto’s Chetak won the hearts of Indian consumers. "There was dowry and chetak. Dowry was bad and chetak good‚� says Rahul Bajaj‚ chairman‚ Bajaj Auto
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the company position and advertise the product to (i) Generation- X Consumers (ii) Affluent’ baby boomers. Q4. (a): Are there any circumstances in which information from advertisement likely to be more influential than word of mouth? Q4. (b) Find two ads that depict two different defence mechanisms and discuss their effectiveness. Q5. (a) How can marketers use measures of recognition and recall to study the extent of consumer learning? Q5. (b) What is market Segmentation? How is the practice
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National Foods Limited. Pakistan. National Foods was established in 1970 as a spice company. Its aim was to make hygienic food‚ foster health and contribute towards personal attractiveness‚ so that people would be able to experience a more rewarding life-style. National Foods developed innovative food products based on convenience and quick preparation in line with modern lifestyle and yet retains traditional value through its diverse collection of food products. The wide range of National Food
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year 2001. AirAsia continues to spread out the way for low-cost aviation through the innovation‚ efficient and passionate approach to businesswith a route a network that extent through over 20 countries. There are some companieswhich link withAirAsia such as AirAsia X‚ Thai AirAsia‚ Philippines’ AirAsia Inc.‚ AirAsiaJapan and Indonesia. In addition‚ for the vision part in AirAsia‚ AirAsia aims to be the largest low cost airlinein Asia and serving the 3 billion people who are currently underserved with
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Back on Growth Path On December 16‚ 2005‚ Harish Manwani (Manwani)‚ Chairman of Hindustan Lever Limited (HLL)‚ India’s largest fast moving consumer goods (FMCG) company announced that Douglas Baillie (Baillie) would take over as the Chief Executive Officer (CEO) of HLL from March 01‚ 2006. |Having worked with HLL’s UK based parent company - Unilever - for over 25 years‚ Baillie was promoted from the post of Group Vice-president| |and Head of Unilever AMET (Africa‚ Middle East and Turkey). HLL
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customers. According to Moos‚ K.V.‚ “ The symbolic values associated with brand names have become the basis for product differentiation with leading strategies attempting to emulate key factors that are conductive to key behaviors associated with consumer purchasing patterns”.(2005). The clothing market across the world have seen a number of changes over the past decade with the emergence of a number of fashion brands in the industry and with the use of effective branding strategies have been successful
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inflated interest rates‚ too high for consumers to make any investments. In addition‚ there was overall high levels of unemployment across the nation. These factors adversely affected consumer demand for product which created a mass labour surplus in the firm’s operations. Because of the decline in housing starts and high interest rates‚ the market for construction materials severely declined which posed a threat to Stonewall Industries as there was little consumer demand for their goods. Even though
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benefits of their product and services to potential consumers. Sociocultural inputs consist of a wide range of non-commercial influences. A TV with a built DVD and A concentrated liquid laundry detergent are influencing by marketing inputs more. Since marketers can influence the consumers perception through illustrated advantages of those product. Fat reduced ice cream and pay television are more influencing by social cultural. Since when consumers by those products‚ they would like to ask the opinion
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