MOUNTAIN DEW: Selecting New Creative CASE STUDY SECTION A GROUP 5 Roll Numbers : FPM/04/005 (SUPRIYA K. K.) PGP/14/005 (AMIT KUMAR) PGP/14/015 (ARITRA BASU ROY) PGP/14/025 (DEVARAJAN K) PGP/14/035 (KRISHNAN VR) PGP/14/045 (SAURABH MAHAJAN) PGP/14/055 (TANOY DHAR) Issues identified: 1. “Do the Dew” campaign was more than 8 years old. 2. Ads were becoming too predictable and repetitive. 3. Use of alternative sports was becoming predictable. 4. Increase in
Premium Super Bowl Brand management Slurpee
What is the ad campaign of Mountain Dew that created awareness to its consumers? What is the impact of the Mountain Dew Ad campaign to its prospective customers? How did Pepsi Cola Company respond to the growing threat of non-carbonated soft drinks‚ especially energy drinks and tea? ANSWERS: In 1992‚ senior management at PepsiCo sensed an opportunity to increase business on Diet Mountain Dew. Diet Mountain {draw:frame} Dew’s distribution was limited mostly
Premium Advertising
BM: CASE 3: A NEW MORNING FOR MOUNTAIN DEW Mountain Dew was launched in 1969. PepsiCo initially marketed Mountain Dew with the countrified tag line “Yahoo Mountain Dew! It will tickle your innards”. Since then‚ the drink has outgrown its provincial roots. After an unsuccessful attempt in the early 1980s to bring urban teenage drinkers to the brand by advertising on MTV‚ the company switched its focus to using outdoor action scenes in its ads. In the late 1980s‚ Mountain Dew posted double-digit
Premium Caffeine Coca-Cola Slurpee
Unit 3 S.M.A.R.T. GOALS ACTIVITY Worksheet Name: List a short-term‚ intermediate‚ and long-term educational or professional goal in the column on the right. Make sure you fill in the boxes to ensure each of your goals is specific‚ measurable‚ attainable‚ realistic‚ and timed. Short-Term Goal What is your short-term goal? My short-term goal is to obtain a position as an SIU investigator with my current employer. Is this goal specific? Yes. It will allow me to build my skill set and
Premium Police Management Goal
Restaurant Evaluation Essay: Azteca DeVry University One of my favorite restaurants to eat at is Azteca it’s a family operated restaurant by four bothers. Azteca is a well know authentic Mexican restaurant in Washington State that offers a variety of authentic Mexican foods. Azteca is far on price‚ casual dining for any occasion‚ and it specializes in Mexican food. The experience at Azteca is very welcoming for all ages‚ the food is delicious and service is outstanding. A visit a month ago still
Premium Food Mexican cuisine Restaurant
A rewarding experience ever in my life Since early childhood‚ I have made numerous trips to more than twenty countries. However‚ most of the trips did not stay in my memory long as they were just for fun and enjoyment. The trip that meant to me the most was the School Adventure Week trip to Cambodia this year. With the curiosity of exploring what a less developed country was like and the desire to offer community service to those in need‚ I chose to participate in this trip. My first impression
Premium Trip Developed country English-language films
Chili and Kamias as Mosquito Killer Abstract: Review of related literature: In the past chili was used only as spices because of its taste. Later on‚ it was discovered as a good mosquito killer because of its pesticidal property. While kamias (ginger lily) was also used in food spices before. Later on‚ it was discovered by Battistelli in 1939 that it has properties such as astringent‚ stomachic‚ refrigerant and antiscorbutic. Some of the researchers now are having kamias as wine but in
Premium Spice Fruit Black pepper
Investigatory Project In Science Submitted by: Angela Panagsagan VII-SPJ Submitted to: Mrs. Annalyn Peña Teacher The Feasibility of Chili (Capsicum frutescens) and Kamias (Hedychium coronarium) as Mosquito Killer Introduction: In our world‚ the taste of the chili was not famous to some people because it is spicy‚ hot‚ and very less aroma when eaten but because of its taste it is later on found out that chili was a good mosquito killer because of
Premium Spice Chili pepper
Analysis Mountain Dew Background : Mountain Dew was invented by the Hartman Beverage Company in Knoxville‚ Tennessee in the late 1940s. The drink became a favorite on the Eastern seaboard‚ through Kentucky‚ Tennessee‚ and eventually spread up through the Great Lakes states (skirting the big cities) and into the Northern Plains of Minnesota and the Dakotas. PepsiCo originally assigned Mountain Dew to the Ogilvy & Mather ad agency. In 1973 PepsiCo assigned the brand to BBDO‚ its agency of record
Premium Retailing Marketing Jakarta
The Duck With A Dream “Quiet‚ everyone quiet.” Hector‚ the duck with a dream‚ proclaimed as the weekly meeting in Topeka‚ Kansas got very noisy. This meeting was a family meeting that occurred on every Saturday of the week at 2:30. This family had no last name‚ was very poor‚ and they were a very small family because most died in their adventure to South Africa. The survivors that still attend the meeting were Jasper the Dolphin‚ Will the Tortoise‚ Jimmy the Grape‚ and Dollace. “Last night
Premium Mexican cuisine Cooking Aztec