STRATEGY FOR SERVING BOTTOM OF THE PYRAMID MARKET Mridanish Jha Assistant Professor‚ Cambridge Institute of Technology‚ Ranchi‚ India Email: mridanishjha@gmail.com ABSTRACT This article present insight into the nature and characteristics of BOP markets‚ the challenges that organization will encounter when venturing into them and the strategies to counter these challenges. In the recent past‚ there has been an interest in marketing to the Bottom of the Pyramid (BOP) market and several successful
Premium Marketing Poverty
1. Airbnb and eBay are similar in that both companies run online marketplaces that ‘match’ buyers with sellers. How should Airbnb’s reputation system differ from that of eBay? Although both Airbnb and eBay provide online marketplaces to match buyers and sellers‚ Airbnb focuses on one specific area: online marketplace for accommodations whereas eBay runs online marketplaces in a much broader scope‚ from Fashion items electronics all the way to collectibles‚ in other words‚ the transactions happening
Premium The Guest Electronic commerce Negative feedback
Marketing challenges for BOP markets: BOP or Bottom of pyramid is a socio economic term given for the strata of low income people in the income pyramid (used to approximate the distribution of a country’s income). Thus obviously Bottom of Pyramid constitutes the market made of country’s poorest people. In India approximately 6 Lacs villages and 72% of country’s population constitutes BOP. The great majority of men and women of this BOP cluster work in agriculture‚ animal husbandry‚ factories or
Premium Household income in the United States Customer service Income
Project Report On “ CAPITEC bank (South Africa) implementing the Bottom of Pyramid strategy ” Submitted To: Dr.Veena Dutta Prepared By: Fagun Naiyyer PGDM 2011-13 11GM021 Executive Summary Little research has yet been undertaken in South Africa about commercial banks that are servicing the microenterprise and micro lending market. The objective of this project was to investigate the key factors that should be considered by capitec bank in South Africa servicing the microenterprise market.
Premium Bank
CHAPTER 9 Review Question Assignment 1a Name and describe four business trends shaping e-commerce today. There are many different business trends shaping e-commerce today. For one‚ ecommerce remains the fastest growing form of commerce when compared to physical retain store‚ services‚ and entertainment. Another trend is that the online demographics of shoppers broaden to match those of ordinary shoppers. Also‚ small businesses and entrepreneurs continue to flood through the e-commerce marketplace
Premium Marketing Internet Electronic commerce
successful online business empire. Initially an auction based marketplace for the sale of goods and services for individuals‚ eBay is now all about e-commerce‚ that is about buying and selling products and services on the Internet via electronic methods (using the World Wide Web). It is classified as business-to-business‚ business to consumer and consumer-to-consumer. eBay has successfully implemented all these three categories in its business. An overwhelming amount of eBay’s success is directly
Premium Meg Whitman
We can find a lot of outstanding E-commerce brands today‚ Such as eBay‚ Amazon‚ Alibaba. Because the developing of Safety and Trust system‚ Payment online systems‚ Convenient Contact systems and the rapid development internet population‚ More and more people have brought or will buy some products on the internet for a cheaper price and comfortable services. This is the reason of why I consider this topic in my thesis. EBay‚ a world leading company on the E-commerce market. They have really
Premium 21st century China People's Republic of China
“e-Bay”‚ the first e-commerce company awarded by “Golden Halo” for cause-related marketing program‚ like “CMF” in 2003. In which they use to give works to people. Giving Works makes it convenient for people to raise money for their favorite causes on eBay through several avenues‚ like: Sellers can donate a percentage of anything‚ and can sell anything on any percentage; they can sell up to 100 percent‚ and get the same fees which they demanded‚ buyers can add a donation to anything which they purchase
Premium Coca-Cola Case study Advertising
Alibaba: Making inroads to become the world’s second largest e-commerce player surpassing eBay. Introduction It was in the year 1999 that 18 people under the leadership of Jack Ma‚ a teacher from Hangzhou‚ China‚ were to begin a journey known as Alibaba Group. Its headquarter lies in Hangzhou itself. Alibaba group have established‚ as of December 2013‚ 73 offices in China and 16 outside its borders. At the end of the 2014‚ it was reported to employ over 22‚000 people from across the world
Premium Alibaba Group Electronic commerce Taobao
Analysis of eBay China’s Failure and Suggestions to eBay’s Return Strategy from the Perspective of Cross-cultural Conflicts 1. Introduction Along with the development of global economy‚ no one is unfamiliar with the word of globalization‚ and the world is filled with multinational-corporations. In such circumstances‚ those companies have realized that the necessary way to survive in the global market and maintain the competitive advantages is to
Premium Cross-cultural communication China Geert Hofstede