environment‚ this analysis will discuss the external and internal factors‚ of EBay and the implications of their environment in relation to the factors analysed. This in-depth analysis will be aided with analytical tools such as PESTLE‚ SWOT‚ and the use of rich picture. Subsequently with the analytical findings‚ suggested strategic options will be discussed which EBay may have opted to choose. EBay’s History: EBay was established in September 1995 by Pierre Omidyar as an online auction website
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Table of Contents Executive Summary 2 Introduction 4 1 Task 1 5 1.1 Assess how business missions‚ visions‚ objectives‚ goals and core competencies of eBay explain its strategic planning process 5 Mission and Vision Statements 6 Organizational Objectives 7 1.2 The factors that have to be considered when formulating strategic plans by eBay 9 1.3 Strategic Business Planning Process 10 2 Task 02 12 2.1 SWOT Analysis 12 2.2 External Organization Environment Analysis 14 2.3Stakeholder Analysis………………………………………………………………………17
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M14_DERE8676_07_SE_CS6.QXD 12/2/09 4:01 AM Page 281 CASE 6 EBAY IN JAPAN: STRATEGIC AND CULTURAL MISSTEPS “I am not one for regrets‚ but I still regret we don’t have a presence in Japan.”1 —MEG WHITMAN‚ CEO‚ eBay in 2008. “When we arrived last year‚ the 800-pound gorilla [Yahoo Japan Auctions] was already positioned.”2 —MERLE OKAWARA‚ President and CEO‚ eBay Japan in 2001 “I think eBay learned what it did wrong in Japan. Because of the nature of the auction model‚ I think it now understands
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METHODOLOGY……………………………………………………………………………..13 12. SURVEY RESULT…………………………………………………………………………….14 13. SWOT ANALYSIS OF MAGGI BRAND……………………………….……………………19 14. STPD ANALYSIS OF MAGGI BRAND………………………………….…………………..20 15. CUSTOMER-BASED BRAND EQUITY PYRAMID (CBBE)………………………..……..21 16. BRAND PRISM OF MAGGI…………………………………………………………………..22 17. CONCLUSION………………………………………………………………………………….23 18. RECOMMENDATION………………………………………………………………………….23 19. FUTURE PLAN………………………………………………………………………………….24 20. LIMITATION…………………………………………………………………………………
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History With presence in over 4 continents and 40 countries‚$ 1.46 billion company‚ Titan is the World’s fifth largest and India’s largest wrist watch manufacturer. The company has grown to develop and offer Titan‚ Octane‚ Regalia‚ Fastrack‚ Nebula‚ Raga Xylys brands in the wrist watch market and has extended to jewellery and accessories market through the brand Tanishq in 1995 and more recently has entered into eye wear by launching eye gear sunglasses
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Basically if look into another online retailer such as Amazon‚ it also the electronic commerce and the world largest online retailer web store that could be beat with eBay. First of all‚ Amazon started as an online bookstore but soon expand to other field such as selling DVDs‚ CDs‚ video games‚ electronic products‚ food‚ clothing and toys. Amazon makes profit through the website when single item is being sold. Amazon also provides companies to advertise their product as well as paying the listed
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Ebay’s E-Commerce Success How Ebay Used IT to make it Big Kent Kirkwood Intro to Business‚ BA101 Professor Williams February 2nd‚ 2011 Ebay’s E-Commerce Success How Ebay Used IT to make it Big Ebay had an unusual start‚ when a 28 year old programmer named Pierre Omidyar‚ created a site to sell items online stated‚ Hsiao‚ A (n.d.). He posted some broken laser pointers for sale in an auction-style listing. He meant this to be an example for other things to be listed for sale. Then the
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December 2006‚ eBay Inc.‚ a US company that offered e-commerce‚ e-payments and internet communication services globally‚ announced its plan to form a joint venture with China-based online portal and wireless operator‚ TOM Online‚ in which eBay would have 49% ownership.1 The move reflected the increasing difficulties foreign internet companies were facing in their attempts to snatch a share of the Chinese market amid fierce competition and a changing market environment. eBay first set foot in
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market in China: a comparative study between Taobao and eBay"‚ ACM International Conference Proceeding Series; Vol 2‚ 2005‚ pp 8. "eBay ’s hugely successful online auction site is pioneering new forms of law enforcement. But at what cost"‚ New Scientist‚ July 3‚ 2004 v183 i2454; 9. Goldsborough‚ Reid "Fighting Back Against Online-Auction Fraud"‚ auctioneers‚ brokers"‚ The Business Journal‚ Nov 12‚ 1999. Vol.17‚ Iss. 30; 16 17. Wolfe‚ D.‚ "eBay Looking to Make PayPal More Global"‚ American Banker
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advancing‚ eBay would be unable to maintain a competitive advantage with its old business model unless it adapted a newer business model geared towards e-Commerce. Its new business model will revolutionize e-Commerce with strategic alliances that will enable the company to expand it e-Commerce strengths. PayPal and eBay’s plethora of mobile applications and mobile payment systems brings the company back into the market. 2. What are the problems that eBay is currently facing? How is eBay trying to
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