Ebay in the view of high performance organization by Nadine Friedrich‚ Virginia Gaspar‚ Katharina Dornberger‚ Sebastian Flack structure 1. facts about ebay 2. balanced scorecard 3. threats & opportunities 4. future visions & solutions 5. our new ideas 6. success What is ebay? deal money seller (power seller) consumer consumer seller (power seller) company facts - founded in 1995 in California‚ Pierre Omidyar - 16.000 workers worldwide / 38 markets worldwide -
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Analyzing Managerial Decisions: eBay.com Donna Cushing Oklahoma Wesleyan University Managerial Economics BUSI 5223 Jerry Rau July 10‚ 2015 Analyzing Managerial Decisions: eBay.com How does eBay create value? eBay creates value by providing an online setting for buyers and sellers to meet. It enables both the buyer and the seller to have access to each other that they might not have otherwise had. The value created for the buyer‚ is that he/she can view items online across state lines‚ or across
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Whitman and eBay‚ Inc. Introduction: This case is a presentation of Strategic Management. In particular‚ it focuses on Meg Whitman‚ and her leadership of eBay‚ Inc. through a period of record growth. Who: Meg Whitman‚ the current President and CEO of eBay‚ Inc.‚ was raised on Long Island as the youngest of three children. She earned a B.A. in economics from Princeton in 1977‚ and her MBA from Harvard Business School two years later. Before she was chosen for her role at eBay‚ she worked
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forces‚ have a broad general impact on the organization. Although these forces do not always have a direct influence on the organization’s daily activities‚ they are important. Today eBay users can bid anything from office equipment’s to real estate to cars. It is surprisingly true but perplexing that “Why has eBay prevailed‚ but others have failed?” Though many of its successes resulted from its adaptive approach‚ eBay’s accomplishments can also be explained by the company’s consistent focus on
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http://www.strategicmanagementinsight.com/swot-analyses/ebay-swot-analysis.html eBay is an international online marketplace with a global customer base of 233 million. It is a multibillion business operating in 37 countries. There are millions of items listed on eBay across thousands of categories‚ including antiques‚ toys‚ books‚ computers‚ sports and electronics‚ amongst many others. eBay SWOT analysis 2013 Strenghts 1. World’s largest internet marketplace 2. Business model (no strong
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Marsha Carpenter BADM625-O2 Dr. Nall October 28‚ 2012 Marketing Excellence – eBay 1. Why has eBay succeeded as an online auction marketplace while so many others have failed? According to Kotler and Keller (2012‚ p. 411)‚ eBay’s success began by creating a“pricing revolution”‚ which allowed the bidders/buyers to determine the price they were willing to pay for an item. The consumers were pleased because they felt they were in control‚ and received the best possible price. The sellers
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Case 17 Teaching Note Ebay: Facing the Challenge of Global Growth Overview This version of the eBay case has been substantially revised and extensively updated from the version that appeared in the 14th edition. While some of the fundamental material remains the same‚ the case includes new data and strategic issues that eBay’s managers must address as the company moves beyond the traditional auction niche that it now dominates largely unchallenged and as the company drives to continue
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Fixing an Online Marketing Pioneer FACTS: • Ebay is one of the biggest Web success stories in the history of‚ well the World Wide Web. • Started in 1995 as an auction house • Current CEO is John Donahoe‚ replacing Meg Whitman • Was able to generate billions of revenues and income for 15 years before it hit its speed bump 1. Analyze the marketing environment and the forces shaping eBay’s business over the years. In the beginning eBay did not have any serious competitors so the marketing environment
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| Case Analysis | | 1. Why did eBay success in US but fail in China? What could have eBay done to avoid defeat? There are many reasons that eBay defeat in the competition with Taobao.com in the Chinese Internet C2C market. First‚ based on research of C2C market in China‚ the user (seller) of the website is price sensitive. Since Taobao launched no-free model‚ eBay lost their customers. Furthermore‚ eBay’s payment services did not fit the Chinese credit payment systems. For example‚ PayPal
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Domino’s and ebay Gaining a slice of the online auction house Prepared for Prepared by Executive Summary Analysis of the current Dominos ecommerce and marketing strategy from an external standpoint identified missed opportunities and prospective areas for improvement relating to their ecommerce structure. Specifically it was identified that Dominos had the potential to leverage the established business structures of eBay and utilise them with speed and efficiency to create an innovative
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