VERTU presentation for “Branding for Luxury Products” course. HISTORY The VERTU originally started in 1998 in Great Britain‚ now wholly owned subsidiary of Finnish company Nokia. The same year founder and Chief Designer‚ Italian Frank Nouvo began putting his ideas for Vertu on paper and the board of Nokia gave the project a green light. Frank Nuovo was a design strategist at Nokia from 1995 to 2006‚ when he left to become Vertu’s
Premium Brand Marketing Brand management
METHODOLOGY……………………………………………………………………………..13 12. SURVEY RESULT…………………………………………………………………………….14 13. SWOT ANALYSIS OF MAGGI BRAND……………………………….……………………19 14. STPD ANALYSIS OF MAGGI BRAND………………………………….…………………..20 15. CUSTOMER-BASED BRAND EQUITY PYRAMID (CBBE)………………………..……..21 16. BRAND PRISM OF MAGGI…………………………………………………………………..22 17. CONCLUSION………………………………………………………………………………….23 18. RECOMMENDATION………………………………………………………………………….23 19. FUTURE PLAN………………………………………………………………………………….24 20. LIMITATION…………………………………………………………………………………
Premium Maggi Branding Brand equity
History With presence in over 4 continents and 40 countries‚$ 1.46 billion company‚ Titan is the World’s fifth largest and India’s largest wrist watch manufacturer. The company has grown to develop and offer Titan‚ Octane‚ Regalia‚ Fastrack‚ Nebula‚ Raga Xylys brands in the wrist watch market and has extended to jewellery and accessories market through the brand Tanishq in 1995 and more recently has entered into eye wear by launching eye gear sunglasses
Premium Brand
OVERVIEW Vitasoy Group was established in 1940. Vitasoy aims to maintain the leadership in promoting a superior quality of life through the production of high quality‚ great tasting and nutritious products that will satisfy customers in all markets. VITASOY has spread far beyond Hong Kong‚ and the group’s products sell in over 40 markets around the world - including the USA‚ Canada‚ Mainland China‚ Europe‚ Papua New Guinea‚ Australia‚ New Zealand‚ South East Asia‚ Guatemala‚ Trinidad and Venezuela
Premium Brand Brand equity Branding
brands‚ on the basis of brand building. CHAPTER: 1 (INTRODUCTION) 1.1 . Introduction: To build up a brand two questions often arises: What makes a brand strong? And how do you build a strong brand? To help to find out we study about the CBBE model which has four steps or six blocks. Beside this marketer face two questions are: What do different brands mean to customer? And how does the brand knowledge of consumers affect their
Premium Brand Brand management
Brand Nivea 1911: Nivea Creme introduced in the German market by Beiersdorf. 1912-1970 : Introduced a range of products under Nivea brand maintaining a mono-product philosophy. Nivea Creme remained the company’s premier product 1970-1993 : Extended the Nivea brand from the limited range of to a full range of skin care and personal care products 1993 onwards: Change in Senior Management leads to IMC philosophy. Product Mix Question 1 What is the brand image
Premium Brand Branding
Introduction‚ Brand equity P.2 Brand equity Brand image P.3 CBBE Pyramid salience‚Performance and imagery dimensions P.4-5 CBBE Pyramid - judgement and feelings dimensions P.5-6 CBBE Pyramid - resonance dimensions Brand Product Matrix P.6 7Ps P.7-9 Concusion P.9 Reference List P.10 Introduction Hong Kong Disneyland
Premium Brand
Department of Marketing‚ Tourism and Hospitality Faculty of Business‚ Economics and Law BRANDING AND BRAND MANAGEMENT MKT2BBM Subject Learning Guide Semester Two 2013 Melbourne Subject Coordinator: Tanvir Ahmed ENQUIRIES Tanvir Ahmed Lecturer La Trobe University Victoria 3083 T 03 94792566 F 03 9479 3669 E a.tanvir@latrobe.edu.au www.latrobe.edu.au Table of Contents SUBJECT DETAILS GENERAL DETAILS ENROLMENT REQUIREMENTS STAFF CONTACTS SUBJECT DESCRIPTION SUBJECT INTENDED LEARNING
Premium Brand Brand management Brand equity
Fair & Lovely : Redefining Beauty Faculty Contributor : Avinash G. Mulky‚ Professor Student Contributors : Ajay Jain‚ Debasish Das‚ Karthik Rangarajan‚ Praveen Singh‚ Sulakshana S It is common perception that many Indian women are partial towards fairer skin. Recently‚ noted dermatologists commented that people are now openly asking for a solution to something that has been an obsession through the ages. Equating fairness with beauty has turned out to be a key consumer insight in the case of the
Premium Marketing Brand Brand management
Honours Dissertation – MKT10932 Dissertation Outline Student Name : | Huen Ho Ki | Matriculation Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379)
Premium Brand Brand management