GROUP: BM7702P 1. Company Description 1.1. U.S Paint Industry The US paint industry is divided into three broad segments which are: a. Architectural coatings consist of general-purpose paints‚ varnishes‚ and lacquers used on residential‚ commercial‚ and institutional structures‚ sold through wholesalers and retailers‚ and purchased by do-it-yourself consumers‚ painting contractors and professional painters. b. Original equipment manufacturing (OEM) coatings are formulated to industrial
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1. How might one characterize or describe the architectural paint coatings industry and Jones Blair’s trade area? • Architectural paint coating industry currently does not have much that differentiates itself from other paint markets • The US paint industry is considered to be a maturing industry. Industry sales in 2004 were estimated to be slightly over $16 billion. • The US paint market is divided into three segments: architectural coatings (43%)‚ original equipment manufacturing (OEM) coatings
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Paints and Coatings Market - Global Industry Analysis and Forecast to 2020 Paints and Coatings Market - Global Industry Analysis and Forecast to 2020 Paint is any liquid‚ liquefiable‚ or mastic composition which when applied to any object in a thin layer‚ turns or convert to solid film. Paints are commonly used to protect‚ color and to provide texture to the objects. Paints are available in many colors and types such as watercolor or artificial. Coating is referred to a covering which
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL SUBJECT : MARKETING RESEARCH 80 MARKS CASE-1 Interviewing in M.R Welcomgroup Hotels The Welcomgroup owns a chain of 20 hotels located in different parts of the country. In recent years‚ it has been expanding the chain by setting up new hotels. When there were only a few hotels‚ the Managing Director of the Welcomgroup used to personally visit them with a view to ensuring that they
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changed to the pseudonym George. All other identifiable information has also been altered. Cognitive Behaviour Therapy (CBT)‚ as its name suggests‚ blends the theoretical insights of both the behavioural and cognitive therapies. CBT’s origins can be dated back to Stoic‚ Taoist and Buddhist philosophies which link human emotions to thoughts and ideas (Beck et al‚ 1979). Modern CBT is psychologically based and historically can be linked to behavioural theories such as those developed by Pavlov (Classical
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while we were there. DAY 1 On this day‚ we were introduced to the work place. We were shown the whole industry and given a brief discussion on what we were going to learn on the next few days. DAY 2 We started off with simple formulations. We did the formulations of tea as it is an everyday use. So we learnt how each ingredient is used and the way its quantity used is very important for the taste‚ quality and pricing. After looking at tea‚ we looked at other examples and did some analysis
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Cognitive Behavioural Therapy (CBT) is recommended by the NICE guidelines as an effective treatment for many mental health problems‚ specifically depression and all of the anxiety disorders. But is it a therapy open to all? When Professor Lord Layard wrote his paper: “Mental Health: Britain’s Biggest Social Problem?” in 2005‚ he noted that: “16% of adults of working age have a mental illness” Of these 16%‚ he stated that‚ only a quarter were utilising any type of treatment. It was this
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CBT and Addictions COUN 711 D03 Susan Folger Liberty University Abstract Cognitive behavioral therapy is commonly used in the treatment for drug-dependent individuals. CBT is a short-term brief approach that is used as a treatment for drug abuse and dependence. CBT has been rigorously evaluated in clinical trials and has solid empirical support as treatment for drug addiction. There is evidence that CBT is effective with severely addicted individuals. CBT is structured‚ goal-oriented and focused
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Strategy Formulation INTRODUCTION It is useful to consider strategy formulation as part of a strategic management process that comprises three phases: diagnosis‚ formulation‚ and implementation. Strategic management is an ongoing process to develop and revise future-oriented strategies that allow an organization to achieve its objectives‚ considering its capabilities‚ constraints‚ and the environment in which it operates. Diagnosis includes: (a) performing a situation analysis (analysis
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three pioneers; Aaron Beck‚ Albert Ellis. This paper will discuss brief biographical information on the pioneers of CBT‚ discuss theory‚ and interventions. We will also look at the Biblical prospective of each therapy‚ and the strengths and weaknesses of each. Each theory has its own view of how clients view reality‚ and what changes take place during CBT treatment. CBT has three tenets: 1. Cognitive activity affects behavior 2. Cognitive activity may be monitored and altered 3.Desired
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