International Business Environment Project GROUP PROJECT: ASIA PACIFIC BREWERIES LIMITED (APBL) Prepared by G&T Consultancy (TZ02): Benjamin Jethro Neo Czaraim Suganob Carreon Michelle Oh Hui Ling Ratchadakorn Wongphothiphan Valerie Ng Shi Min Yap Yi Jun Prepared for: Ms. Ng Lay Khim‚ Linda Date of Submission: 18th July 2012 TABLE OF CONTENTS 1. Company and Industry Background ------------------------------------------------- 1 2. Strengths & Weaknesses
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Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman of Air Asia‚ Dato
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INTRODUCTION Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. The company provides a totally different type of service in line with the nation’s goal which is to benefit all people and worldwide travellers. The main service takes the form of no frills. Before 2011‚ it is a money losing airlines operated by the government which after that became a successful airline company after being taken over by Tony Fernandes. It can be said it is a remarkable
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Islam in Southeast Asia In the 11th century‚ a turbulent period occurred in the history of Malay Archipelago‚ the Chola Navy crossed the ocean and attacked the Srivijaya kingdom of Sangrama Vijayatungavarman‚ Kadaram (Kedah)‚ an important fortified city in the Malayan peninsula was sacked and the king was taken captive. Soon after that‚ the king of Kedah Phra Ong Mahawangsa became the first ruler to abandon the traditional Hindu faith‚ and converted to Islam with the Sultanate of Kedah
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Malaysia‚ Truly Asia Malaysia has long been one of the world’s best kept tourism secrets. It is an ideal tourism destination in so many different aspects as it offers a wide range of diverse attraction to suit all tastes and most importantly‚ at relatively affordable prices. In addition‚ the country also offers a fascinating cultural mix with colourful festivals‚ unique arts and crafts‚ architecture‚ food and a rich array of dance forms. Malaysia has a tropical climate throughout the year‚ enjoying
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INTRODUCTION Introduction of Ghee/Oil Industry G hee industry was introduced in the sub continent in mid thirties‚ and since then it has grown tremendously in face of all environmental hazards. It has been subjected to serious edible Oil shortages‚ government inconsistent policies and severe variations between demand and supply in the domestic market. The country which was self sufficient in edible Oil production (0.154 million MT)‚ till 1960‚ and paying not a single dollar against the
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Influence on Australia The Australian perception through defining the identity of Asia/Asians and Australia/Australians has been significantly shaped by the influence of Asia. The implications of ideas of citizenship and migration‚ the growth of the Asian’s economy‚ the equality and the multiculturalism of Australia directly impacts on what Australia in Asia is comprised of. This essay will demonstrate the influence of Asia on Australia. At first‚ it is needed to know how to identify someone. For that
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Billy Appel Mr. Nino December 18‚ 2012 Asia Essay One of the largest options for increasing trade efficiency would be the option of free trade among WTO‚ which writes on http://www.wto.org “the data show a definite statistical link between free trade and economic growth. Economic theory points to strong reasons for the link. All countries‚ including the poorest‚ have assets — human‚ industrial‚ natural‚ financial‚ which they can employ to produce goods and services for their domestic markets
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McDonalds has always been able to face the challenges that arise when trying to expand to foreign cultures. They have successfully expanded to over a hundred countries‚ including countries in East Asia. In the book “Golden Arches East” by James L. Watson‚ he studies different cities and how McDonalds has played a role in their cultures. Three places that he mentioned in his writing were Beijing‚ Seoul and Japan. They all share similarities in the way the culture was impacted positively and negatively
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low-cost airline that provides both domestic and international flights. AirAsia started operating on 18 November 1996‚ it pioneered low cost travelling in Asia. In 2001‚ the airline which was heavily indebted was purchased by Tony Fernandes’s company Tune Air Sdn Bhd. Under his charge‚ AirAsia has become one of the biggest low cost airlines operating in Asia today. Its main hub is based in the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). As such‚ AirAsia consumers tend
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