intermediaries and competitors. Macro factors include Demographic‚ natural‚ technological‚ cultural‚ political and economic factors. However‚ these factors may vary depending with the company. In this study case of Air Asia‚ low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge mass middle-class people that love to travel by plain. They targeted these people and offered them convenient and affordable air travel experience
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Government. The transfer of the capital from Almaty was conditioned by financial‚ ecological‚ geographical viability. Almaty is on the big distance from the geographical center of republic. Besides‚ on population the city comes nearer to a mark in 2 million people and becomes little-perspective on the spatial placing. A city is densely built-up‚ thickly inhabited and does not have free areas for the development. Transport problems are strained. Ecological position from year to year becomes complicated -
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have resulted in a more conducive development environment in the Asian and Pacific region and the opening-up of opportunities for international trade and tourism development for the developing countries of the region‚ including those which are landlocked. Nevertheless‚ the lack of unhindered access to the sea adds transport costs and time to international trade transactions. In addition‚ landlocked countries face greater transport risks and hazards than countries which have direct access to international
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World Trade Organization and Regional Trade Agreement do they interfere in each other business. Introduction: World trade organization is an international organization that regulate trade between nations. The purpose behind it is to help procedure of good and services‚ exports and imports conduct their businesses (What is the WTO?‚ 2014). Based in Geneva Switzerland World Trade Organization which was established in 1 January 1995‚ Created by Uruguay Round negotiations‚ there are 160 member countries
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From the first traces of civilization‚ geography has played an immeasurable role in the structure‚ function‚ and culture of the peoples it has affected. It can be accredited with the greatest migrations in history‚ the comities of neighboring countries‚ and the need for civilizations to adapt. Geography has forever molded the actions taken by governments‚ and the policies they have adopted. It is often advantageous‚ but no more can it be rancorous. The geography of East and Southeast Asia specifically
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The University of Asia Pacific Assignment No:5 Submitted To: Eng. Asaduzzaman Chowdhury Course Coordinator University of Asia Pecific Submitted By: Moushumi Roy Reg No:12306016 Roll: 16 Department Of Business
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EAST AFRICAN COMMUNITY (EAC) By Tamilwai Janga East Africa Community (EAC) was first formed in 1967. It collapsed in 1977 due to political differences. Considering the need to consolidate regional co-operation as the rationale‚ the East African Heads of State of Tanzania‚ Kenya and Uganda resolved to sign the Treaty re-establishing the East African Community (EAC) by the end of July 1999. The community was to take over from the Permanent Tripartite Commission for East African Co-operation. It
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Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman of Air Asia‚ Dato
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Introduction South Asia is a volatile region. In particular‚ India and Pakistan have‚ since the end of the Cold War‚ been widely regarded as the two countries most likely to become involved in a nuclear war. The cultural‚ religious‚ and ideological tensions that underlie the state-tostate antagonism are very deep-seated. The long and contested border‚ frequent armed conflict and mutual distrust result in an inherently unstable situation between the two nuclear armed rivals. This study will summarize
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21FIRESTONE EAST AFRICA (1969) LIMITED (NOW SAMEER AFRICA LIMITED): SURVIVAL AFTER LIBERALISATION. SUMMARY Firestone East Africa (1969) Limited was incorporated as a joint venture between the government of Kenya and Firestone Tyre and Rubber Company of U.S.A in Kenya in 1969. The government of Kenya held shares through Industrial Commercial and Development Company (I.C.D.C) with 30% and Development Finance Company of Kenya (D.F.C.K) with 10% equity. Firestone Tyre and Rubber Company held the
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