AIR ASIA 11 3.2 Benefits of E-commerce to Air Asia 12 4 Data Management 13 5 Organizational ISs 15 6 Enterprise Systems 17 7 Management Decision Support 19 8 IT/IS for Competitive Advantage 20 8.1 Porter’s 5 Forces 20 8.2 Value Chain Analysis 20 8.3 Competitive Advantages using IT/IS 21 9 Recommendation and Conclusion 22 REFERENCES 23 APPENDIX A: AirAsia’s Marketing Strategy 24 APPENDIX B: Potential Suggestion for AirAsia 27 Organization – AirAsia 1 Overview Air Asia is currently
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OUMM2103 1.0 INTRODUCTION TO AIR ASIA AirAsia 1 : The AirAsia Logo AirAsia was established in 1993 by DRB-Hicom‚ a Government-owned conglomerate. It started operations in 1996. Tune Air Sdn Bhd‚ Tony Fernandes’s company purchased this heavily indebted airline business from DRB-Hicom in 2001. AirAsia managed to become profitable and world renowned low-cost airline through visionary leadership and innovative business approach. Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International is AirAsia’s
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International Trade Unrestricted International trade is the importing and/or exporting of goods and services between different countries around the world. When international trade is unrestricted it allows access to any or all countries that wish to partake in this style of trade or exchange. Although there are a few downfalls to unrestricted trade‚ for instance the risk of receiving unsafe items such as; food‚ toys etc. I do not oppose unrestricted international trade; I am in favor of unrestricted
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Islam Spreads in Asia and Africa 1. Most Arabs are Nomads • The Arabian Peninsula is mainly a dry‚ rocky plateau. • Most of the peoples in Arabia were nomads called Bedouin. • There was no written law among the tribes. • Some towns became centers of trade. 2. Arabs Follow Different Religions • Kaaba • Tribal gods • Judaism and Christianity 3. Mohammed Established a New Faith • He received his first revelation from God • He rejected the many deities of the tribal religions • He offered
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To what extent has the East Asian economic miracle relaxed tensions between the regional powers? During 1960 to 1990‚ East Asia experienced a huge transformation in its economic development which is now widely referred to as the East Asian economic miracle. This was largely a result of the growth of eight economies known as the high-performing Asian economies‚ hereinafter HPAEs. These comprised Japan‚ Hong Kong‚ the Republic of Korea‚ Singapore and Taiwan‚ and the three newly industrialised economies
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Malaysia Airlines had won awards of ‘5-Star Airline’ and ‘World’s Best Cabin Staff’ from Skytrax. It were also recognized as ‘Asia’s Leading Airline’ and the ‘Best Airline in SoutheastAsia’( Malaysian Airline System Berhad‚ 2011). MASkargo meanwhile was recognized as the ‘Best Air CargoCarrier in Asia’ at the 2009 while Malaysian Aerospace Engineering(MAE)‚ Repair and Overhaul (MRO) arm wasawarded the ‘2009 Best Asia-Pacific Airline MRO Operation’by two leading magazines in the industry( Malaysian
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International trade The exchange of goods or services along international borders. This type of trade gives rise to a world economy‚ in which prices‚ or supply and demand‚ affect and are affected by global events. Political change in Asia‚ for example‚ could result in an increase in the cost of labor‚ thereby increasing the manufacturing costs for an American sneaker company based in Malaysia‚ which would then result in an increase in the price that you have to pay to buy the tennis shoes at
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establish its own niche market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence‚ AirAsia was heavily indebted. In 2001‚ Tony Fernandes’s company‚Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation of RM 40 million debts. There are many continuous transformations that Air Asia makes in order to become outstanding‚ to accomplish its strategic mission and vision and maintain sustainability in the industry. Using the catchy and effective slogan of "Now everyone can fly"‚
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The end of World War 2 left Southeast Asia in an interesting albeit complex period. The once mighty European colonial empires started to crumble‚ having exhausted their fiscal resources and capacities in fighting the war. With decolonization‚ some countries like Indonesia declared independence‚ while other countries were left in a state of anomie‚ with the already existent internal turmoil such as segregated and suppressed ethnic groups and unstable democracy . The region undeniably saw the rise
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Australia‚ Asia and the World (week 2) Topic 1- A citizen of the world Topic 2- Identity‚ values and worldviews Topic 3- Cultural Literacy Encountering Strangers Terra Nullius- Land belonging to no one “In this world through which I travel‚ I am endlessly creating myself” Franz Fanon‚ Black Skin White Masks Communities of People People coming together for a common cause‚ connecting in a world of strangers. Recognising common humanity Connecting across differences Accountability and responsibility
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