CORPORATE SOCIAL RESPONSIBILITY STRATEGY‚ MARKETING PERFORMANCE AND MARKETING SUSTAINABILITY: AN EMPIRICAL INVESTIGATION OF ISO 14000 BUSINESSES IN THAILAND Srisunan Prasertsang‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand Phapruke Ussahawanitchakit‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand ABSTRACT This study examines the impacts of six dimensions of corporate social responsibility strategy on marketing sustainability through mediating influences of marketing
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International Marketing Review‚ 7(1)‚ 32-47. Parmeswaran‚ Ravi and Pisharodi‚ Mohan R (1994). “Facets of Country of Origin Image: An Empirical Assessment‚” Journal of Advertising 23(1)‚ 44-56. Sharma‚ Subhash (1996). Applied Multivariate Techniques‚ New York: John Wiley & Sons. Shimp‚ Terence A and Sharma‚ Subhash (1987). “Consumer Ethnocentrism: Construction and Validation of the CETSCALE‚” Journal of Marketing Research‚ 24(3)‚ 280289. Sproles‚ George B and Kendall‚ Elizabeth (1986). “A Methodology
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“Ethnocentrism and country of origin effects among foreigner consumer” Brief Background Introduction A few years ago‚ most domestic company were considered self-contained and didn’t have to worry about competitors from other country. However‚ the growing globalization of markets is bringing new competitors from all over the world‚ exposing consumers to a wider range of foreign products and broadening their choices. In consequence‚ products’ country-of-origin was added as a new variable for determining
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Background of The Company Century Pacific Group started out as little more than a vision in the mind of Mr. Ricardo S. Po‚ Sr. The Birth of Century Canning Corp. In 1978‚ after 3 years of diligent research and study‚ Century Canning Corporation was established in the Philippines as a pioneering tuna canning facility focusing mainly on processing and exporting the abundant supply of tuna in Philippine waters. The Rise of 555 Sardines 1983 gave birth to 555 Sardines. In just 3 years‚ this newcomer
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better productivity‚ which in turn will create an even more vibrant consumer culture and boost investment of all kinds. It is important to note that the demographic dividend was the driving force of the Middle Kingdom’s turbocharged economic growth (Sharma‚ 2010). Furthermore‚ Indian government introduced economic reforms in early 1990s. Tariffs were cut down drastically. Government lessened its control over private businesses. Private firms were
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new tsunami after earthquake hits Sumatra. Countries most affected by the TsunamiAccessed 13 March 2012‚ <http://digitaljournal.com/image/57622>. Marris‚ E.‚ 2005. Inadequate warning system left Asia at the mercy of tsunami. Nature‚ p. 433. Sharma D (2005) Tsunamis‚ mangroves and the economy. World and I 20(2) The Bolton Council of Mosques 2007-2012‚ accessed 14 March 2012‚
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IPL 2012 with lot of expectations and fanfare is just about to roll out in a few days and as the history of this version of cricket shows‚ in the country which is now called to be the Mecca of cricket‚ IPL with its star lit‚ glamour rapped extravaganza is likely to become the talk of the time. This year after the heavy crash of Indian squad’s fighter jet in Australia‚ there had been a sudden drop of public interest in cricket but once the news of the auction of the players reached the media‚ the
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The governing of any firm depends upon code of conducts and ethical conduct followed in the organization. If the work environment is unethical‚ it can lead to demotivatation and reduced level job satisfaction among employees. Ethical challenges that any firm will encounter‚ if wanted to set up a business in Brazil are as follows: 1. Political corruption: Brazil is highly corrupted in political ground. According to corruption index of Transparency International‚ It is ranked 73 as compared with
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Manjot Kaur‚ (2008)‚ Teaching of Human Rights : Human Rights meaning and role‚ published by New Delhi 3) Sharma D.L. and Maheswari V.K. (2000)‚ Education for Values‚ Environment & Human Rights : Enforcement of Human Rights‚ Meerat‚ Surya Publications P.No. 316‚ 317. 4) Mohanty‚ J. Human Rights in India Context : Human Rights Education‚ New Delhi‚ Deep & Deep Publications. 5) Sharma D.L. and Maheswari V.K. (2000)‚ Education for values‚ Environment (and) Human Values : Human Rights : Concept
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CLASS TEST - 01 (RESULT) CIVIL ENGINEERING - A Batch Subject - Strength of Materials S.No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Date of Test : Roll No. CE14DA757 CE14DA CE14DA124 CE14DA187 CE14DA194 CE14DA741 CE14DA037 CE14DA193 CE14DA770 CE14DA026 CE14DA022 CE14DA131 CE14DA326 CE14DA186 CE14DA761 CE14DA356 CE14DA796 CE14DA284 CE14DA736 CE14DA799 CE14DA319 CE14DA737 CE14DA301 CE14DA288 CE14DA357 CE14DA750 CE14DA080 Name DINAKAR PRANEETH K SHEFALI TIWARI
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