definitions from the theory discussed in class to describe CRM as implemented by Harrah´s Entertainment Inc. I believe that the combination of Kotler´s and Zigmund‚McLeod‚ Gilbert definition of CRM perfectly describes the situation of Harrah´s Entertainment Inc. Kotler refers to CRM as: “the process of managing detailed information about individual customers and carefully managing all customer touch points to maximize customer loyalty”. Zigmund‚ McLeod‚Gilbert definition is a bit more detailed: “A business
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HARRAH*S ENTERTAINMENT THE FACTS________________________________________ • Founded in 1937 in Reno‚ Nevada by Bill Harrah • One of the world’s most renowned provider in casino entertainment • Operates nearly 40 casinos in three countries under the Harrah*s‚ Caesars‚ Horseshoe‚ Bally’s‚ Flamingo‚ Paris‚ Rio‚ Showboat‚ Harveys‚ and Grand Casino Resort brand names • More than 40‚000 employees • Posted more than $4 billion in revenue and $235 million in net income in 2002 THE HISTORY ________________________________________
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CASE 3 HARRAH´S ENTERTAINMENT: Hitting the CRM jackpot ANDREA HERNÁNDEZ PAULA BELTRÁN NICOLÁS LATORRE LORENA LEHMANN MARIA FERNANDA ROJAS Presentado a: LUIS FERNANDO CORREA MERCADEO GRUPO 2-1 ESCUELA INTERNACIONAL DE CIENCIAS ECONÓMICAS Y ADMINISTRATIVAS UNIVERSIDAD DE LA SABANA 15 DE AGOSTO DE 2014 BOGOTÁ D.C 2014-2 HARRAH´S ENTERTAINMENT: Hitting the CRM jackpot 1. BACKGROUND 2. UPDATING 3. PEOPLE
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Entertainment for the Hard Times Even during the “Hard Times” and wartime‚ people still needed to be entertained to pass the time and find enjoyment. The people of the 1930’s were no exception. They enjoyed many kinds of entertainment especially if they could do them inexpensively. Some of their favorite pass-times were film‚ radio and print. Film of the 1930’s was labeled “The Golden Age of Hollywood.” Movies were being made with sound and color‚ new genres included gangster‚ musicals‚ news reporting
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Developing an Effective Customer Loyalty Program Barry Berman oyalty programs are offered by both retailers and manufacturers to stimulate continued patronage among consumers through discounts‚ cash‚ free goods‚ or special services (such as free magazines on specialized topics of interest to loyalty program members). While retail cooperatives pioneered loyalty programs through giving members allowances based on their annual purchases‚ the more modern use of loyalty programs began with Raleigh
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Synopsis of the Problem Studied A basic problem in the casino industry is determining which reservations to accept and which to deny. The profitability of a customer has little to do with the hotel room and everything to do with the customer’s gambling behavior. Harrah’s Cherokee Casino and Hotel‚ is very different from the typical industry structure. Casino profits are used to better the lives of the immediate Cherokee community. Funds are used to support healthcare‚ education‚ and standard
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factors that drove the customer relationship strategy at Harrah’s. Harrah’s customer relationship management system has two main objectives: 1. Motivate customers so that they participate more using Total gold program 2. Using data from above & implementing individual marketing strategies for their customers using database marketing. The key factors which drove Harrah’s to adopt the above strategy are as follows: Marketing done on property basis( no integration of customer data) i.r business units
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in 33.5 hours‚ made him an international hero. It was an era when anyone who appeared in the press became an instant celebrity. In this decade‚ termed the "Roaring Twenties"‚ jazz journalism was dominant. The press was often preoccupied with entertainment‚ rather than concentrating on reporting significant stories or intepreting news events. Typical stories glorified celebrities and built up sordid events‚ such as murder trials‚ into national sensations. The tabloids thrived on controversy. To gain
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The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction‚ which leads to customer loyalty‚ which leads to profitability. Contents [hide] 1 The service quality model 2 Expanded models 3 Data collection
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Entertainment in the 1990’s Have you ever thought about when your favorite things first became popular and why? Many leisure activities of today originated in the 1990’s. The 1990’s were very influential within the entertainment industry because of their food‚ music‚ and movies. The 1990’s showed a big change in food. It was the decade where the Food Network came onto the air‚ garlic became more commonly used and many delicious foods were invented (Neman). Emeril Lagasse was a very popular chef
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