consumer buying behavior for toothpastes Executive Summary Oral hygiene is sought to be one of the most necessary aspects to maintain good healthsince the pre-modern era where natural products like Neem sticks were used to maintaingood teeth. With the advancement of technology in the modern era‚ products liketoothpastes‚ mouth washes‚ dental floss‚ and teeth whiteners have been introduced.Realizing the importance of these products in consumers daily lives especially toothpastes‚many companies like P &
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A RESEARCH PAPER PRESENTED ON THE TOPIC EMPIRICAL RESEARCH IN THE FIELD OF MARKETING A STUDY OF CONSUMER BEHAVIOUR IN PUNE CITY SPECIAL REFERENCE TO TOOTHPASTE BY PROF. B. S. KADAM E mail- kadam.bansi@gmail.com ANANTRAO THOPTE COLLEGE AND RESEARCH CENTRE BHOR PUNE- 412 206
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SINHGAD SCHOOL OF BUSINESS STUDIES Research Paper A paper to study toothpaste buying behaviour of consumer with specific reference to students at STES Narhe Top campus Submitted By:- Sagar raut Table of Contents 1. Introduction 1 1.1 Purpose 1 1.2 Literature Review 1 1.3 Objectives 2 1.4 Hypothesis 2 2. Research Methodology 3 2.1 Data Collection Method 3 2.2 Sampling Plan 3 2.3 Questionnaire 4 3. Research Results 6 3.1 Primary Data Findings 6 3.2
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In today’s day and age eMarketing would be one beneficial way to promote our new Crest Organic Children’s toothpaste. In June of 2010‚ there was 266‚244‚500 internet users registered in the United States. The internet has a few choices we can use to have potential customers directed to our product. The main form of internet advertising is Pay Per Click‚ PPC. PPC is a way of buying traffic to our site when a potential customer clicks on ads that is created for us. The ads are created using a PPC
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Topic Comparative study on sensitivity toothpaste (COLGATE v/s SENSODYNE) NAME: VISHAL KORI ROLL NO: 25 SUB: RESEARCH METHODOLOGY STD: S.Y.BMS SUBMITTED TO: SUSAN ALEX INDEX NO | TOPIC NAME | PAGE NO | 1. | INTRODUCTION | | 2. | BACKGROUND / SIGNIFICANT | | 3. | QUESTIONNAIRE | | 4. | ANALYSIS OF QUESTIONNAIRE | | 5. | ANALYSIS OF AREA (CHUNABHATTI) | | 6. | CONCLUSION | | 7. | RECOMENDATIONS | | 8. | BIBLIOGRAPHY | | INTRODUCTION Toothpaste is a paste or gel dentifrice used with
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Background * Crest Crest is a brand of toothpaste made by Procter & Gamble in Germany and in the United States of America and sold worldwide. Crest was introduced in the United States in 1955. The Crest brand has also been associated with about twenty brands of dental care products‚ including toothpaste‚ toothbrushes‚ mouthwash‚ dental floss‚ as well as a tooth-whitening product called Crest Whitestrips. Examples of toothpastes include Crest Pro Health‚ Crest 3D White‚ Crest Tartar Protection
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Dentonic Re-launch & Re-positioning Strategic Marketing Plan Contents Introduction of Company 4 Vision 4 Mission Statement 4 Values 4 Situational Analysis 5 Market Summary 5 Target Market 5 Market Demographics/Market Segmentation 5 Geographic 5 Demographic 5 Behavioral 5 Market Needs 6 Market Trends 6 Market Growth 6 SWOT Analysis 7 Strengths 7 Weaknesses 7 Opportunities 7 Threats 7 Competition 7 Product Offerings 8 Key to Success 8 Critical
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Product – Customer needs Colgate has a variety kind of toothpastes to satisfy each segment needs. For instance‚ Colgate Regular for economy segment. Colgate Tartar Control Toothpaste and Colgate Oxygen Bubbles for those who want to whiten teeth and fight cavities Colgate Sensitive Multi Protection and Colgate Pro Clinical for those who want to promote good oral health Colgate Dora the Explorer‚ Colgate SpongeBob which targeting children in regard to packaging‚ flavor and theme
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Strategic Marketing Plan - 2013 Crest ‘New’ So Mod Mouth Pods Submitted by: Farhana Submitted to: Nadia Hassan Reg#: 6102 Batch: MBA-10 INTERNATIONAL ISLAMIC UNIVERSITY ISLAMABAD Table of Contents EXECUTIVE SUMMARY ...........................................................................................................3 SITUATION ANALYSIS: SWOT ...............................................................................................4 ISSUES ANALYSIS & OBJECTIVES
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Marketing Strategy (MKT306) Alexander Berger Neusserstraße.56 50670 Köln Germany Student No.: 089110519 Friday 9th July 2010 A Strategic Analysis of Colgate´s toothpaste product line TABEL OF CONTENT 1. 2. 3. Executive Summary .....................................................................................................- 1 Introduction ..................................................................................................................- 1 Situational analysis.....
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