Low Involvement VS High Involvement Buying Decisions ——The Consumer’s Decision-Making Process Why do you buy the things you do? How did you decide to go to the college you’re attending? Where do like to shop and when? Do your friends shop at the same places or different places? Marketing professionals want to know the answers to these questions. They know that once they do have those answers‚ they will have a much better chance of creating and communicating about products that you and people
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EXTRACTION OF XANTHONE IN GARCINIA MANGOSTANA L. (MANGOSTEEN) FOR TOOTHPASTE BY : BACHELOR OF SCIENCE (CHEMISTRY SCIENCE) CHAPTER 1 1.1 INTRODUCTION 1.2.1 Introduction Mangosteen is the common name for Garcinia mangostana L. (GML). The fruit is dark purple or reddish in colour‚ with white‚ soft‚ and juicy edible pulp. The fruit taste is sweet with a slightly acid and also have a pleasant aroma. Nowadays‚ there were a lot of studies and researches about the extraction
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An Empirical View of the Different Types of Consumer Promotions in India Authors: Priya Jha-Dang and Abraham Koshy Abstract The paper provides an empirical view of the range of promotions launched in the Indian market place from 1996 to 2003. The different promotions include free gift offers‚ price offs‚ extra product offers‚ exchange offers‚ buy-more-and-save offers‚ contests and sweepstakes. The most frequently launched promotion is the free gift offer followed by the sweepstake offer and
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Case Study: P&G- Gillette Merger The P&G-Gillette merger is one of the biggest mergers in the history of the consumer goods industry. The merger gives P&G access to new products and markets‚ and change the dynamics of the consumer goods industry. |On January 28‚ 2005‚ Cincinnati-based P&G announced its investment deal to acquire Boston-based Gillette for $57 bn to become the world’s largest |[pic][pic][pic][pic][pic][pi| |consumer goods company. The annual sales of the combined entity
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I agree with the use of fluoride in water and other products‚ therefore‚ I will recommend fluoride containing products to my patients. Unfortunately‚ home water treatment systems may remove the fluoride. However‚ there are certain home filter systems that do not remove the fluoride from the water. The same is intended with bottled water‚ some may have fluoride and others may not. If the bottle water contains fluoride it will be listed as an added ingredient on the bottle. Spring water is naturally
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form of synthetic fragrance (and it’s almost all synthetic)‚ sodium laurel sulfate‚ and parabens). Personal Care 1. Make Toothpaste A paste made from baking soda and a 3 percent hydrogen peroxide solution can be used as an alternative to commercial non-fluoride toothpastes. (Or here’s a formula for a minty version.) You can also just dip your toothbrush with toothpaste into baking soda for an extra boost. 2. Freshen Your Mouth Put one teaspoon in half a glass of water‚ swish‚ spit and rinse
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interest in the 1970’s by reinventing itself and its usefulness without changing a single ingredient. The new marketing campaign would eventually expand the Arm & Hammer brand to include deodorants‚ laundry detergents‚ cleaning supplies‚ and even toothpaste. An interesting history with many interesting uses in such an uninteresting little yellow box we are all familiar with‚ Arm & Hammer Baking Soda has become as Americana as apple pie and baseball. In fact‚ you probably can’t even name one other
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aglinesAlaska Milk – “Wala pa ring tatalo sa Alaska.” Andok’s Litson – “Pambansang Litsong Manok.” Bank of the Philippine Islands (BPI) – “We’ll take you farther.” Barangay LS 97.1 – “Tugstugan Na!” Bayantel – “Gaganda pa ang buhay.” Bingo Biscuits – “Bi-bingo ka sa sarap.” Bombo Radyo Philippines – “Basta Radyo‚ Bombo!” Boysen – “The Quality You Can Trust.” Banco de Oro (BDO) – “We find ways.” Cebu Pacific Air – “It’s time every Juan flies!” Century Tuna – “Think healthy. Think Century
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scientific test & trials that ensure unfailing quality and safety in anything you pick. Dabur’s Brands * Activ Juice * Active Antacid * Active Blood Purifier * Amla Flower magic * Amla Hair oil * Babool Mint Fresh Gel * Babool Toothpaste * Badam Oil * Balm Double Action * Balm Strong * Burrst * Capsico * Chyawan Junior * Chyawanprash * Chyawan Prakash * Dazzl * Glucose D * Gripe Water * Hajmola * Hajmola Candy * Hommade * Janma Ghuti * Gulabari Face
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Question 1 Match the following aspects related with the production concept - Consumer preference | | | Nature | | | Applicability | | | Company desirability | | | Question 2 Identify the correct sequence that leads to potential demand - | a. a. | | | b. b. | | | c. c. | | | d. d. | Right Choice: this forms the correct sequence that leads to demand | Question 3 Identify the ODD statement: Pricing is a part of marketing function because of these benefits
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