THE FASHION CHANNEL A TIME FOR CHANGE Implementing Sustainability through Targeted Marketing THE DATA – STRATEGIC MARKETING RESEARCH The Fashion Channel Ad Revenue Calculator Multi Segments One Segment Two Segments Current 2007 Base Strategy Strategy Strategy TV House Holds 110‚000‚000 110‚000‚000 110‚000‚000 110‚000‚000 110‚000‚000 Average Rating 1.00% 1.00% 1.20% 80.00% 1.20% Average Viewers (thousands) 1‚100 1‚100 1‚320 880 1‚320 Average
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NEW DELHI • LONDON • NOIDA • LAVASA FRANCHISE OPPORTUNITIES WITH OLD WORLD HOSPITALITY OPPORTUNITY FOR BUSINESS PARTNERS Master Franchise / Franchise: We are searching for multi-unit foodservice and retail operators‚ as well as other investors who have a history of business success. Other franchise candidates are also encouraged to apply‚ but will be required to have either experienced‚ qualified restaurant operators as part of their teams‚ or must complete our extensive training program
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Gooch May 12‚ 2012 Fashion and Communication It’s fashion a way of communication? Many people may contradict with the answer‚ but yes‚ fashion is a way of communication. Fashion and clothing are forms of nonverbal communication where no spoken or written words are used‚ but they send salient messages. Since the Industrial Revolution of the 19th century‚ the function of fashion as a medium of communication is becoming of a new significance for modern society. Fashion is something we deal with
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"Fashion is one of the greatest forces in present-day life. It pervades every field and reaches every class.… It has always been a factor in human life but never more forceful‚ never more influential and never wider in scope than in the last decade‚ and it gives every indication of growing still more important." So with everything in mind‚ we can really agree with him when he said that it was more than an expression of individual taste; it was instead a statement of group membership‚ of involvement
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Q1) How would you interpret the consumer and market data if you were Dana Wheeler? I would first try to see if I could classify the data into various segments. The fashion channel is very popular among women. Hence‚ I would differentiate between the women viewers based on age‚ spending capacity‚ fashion nerdiness‚ etc. These will become subsets of the superset “women viewers”. Once‚ I determine the segments I would look for any noticeable trends in the segments that will prove profitable for the
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1930s fashion At the beginning of the 1930s more than 15 million americans were unemployed.(“The Great Depression”) The fashion in the thirties was a completely different story. They showed themselves to be fancy and elegant.The 1930s was a time we struggled and had a significant social change. The 1930s was a somewhat “depressing” era of time. In 1929 the stock market crashed which led to the Great Depression in the 1930s. Many Americans went into debt and by the time 1931 arrived nearly
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H&M Fashion and Quality at its Best Price Leah-Marie Marsang 00044231 College of Science Technology Applied Arts of Trinidad and Tobago Abstract In this paper‚ we look at the European born fashionable clothing store‚ H&M. We gain knowledge of the brief history of the store‚ where it began‚ who started it and how it became worldwide. Also discussed‚ the different services and products H&M provide its consumer‚ who does it provide such products to and in what categories
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I. The Summary Meerza’s Tailoring Fashion house has been in the marketplace for more than 10 years. She started in Paris from “bricks and mortar” studio and has grown her business to gain an award for Best Female Entrepreneur in France. She offers specially made suits‚ mostly for senior executives‚ at €750 per suit‚ which is considered a fair price in Paris. As the business was growing‚ she employed staff in London‚ Paris and Brussels to facilitate fabrication and delivery. The online-service she’s
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As-Is Circumstances TFC is confronting hard competitive risk. Lifetime and CNN are eroding TFC’s fashion programming share and there customer satisfaction are higher than that of TFC’s. The conditions will lead to TFC’s net income down. Lifetime is targeting women aged 18-34‚ also CNN is targeting men of all ages as there marketing target. These 2 groups are high valued demographics for advertisers. TFC‚ by contract‚ has no specific marketing target and strategy at present. Relatively‚ TFC becomes
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Filipino Fashion Just when you think that Filipinas do not know how to strut on the catwalk‚ Filipinas do not just have the passion to wear designed clothes; Filipinas are natural fashionistas. Tracing its origins‚ Filipinos had long since been very innovative and creative in the kind of clothes that they wear. The early settlers wore bahag‚ a loincloth commonly used by Filipino men before the European colonizers arrived. This is mostly used by indigenous tribes in the mountains‚ and until
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