of 8 ANZMAC 2009 Celebrities in advertising: looking for congruence or for likability? Nathalie Fleck*‚ University of Cergy-Pontoise‚ Thema‚ France Nathalie.flec@u-cergy.fr Michaël Korchia‚ BEM Bordeaux Management School‚ France Michael.korchia@bem.edu Isabelle Le Roy‚ CSA‚ France Abstract Celebrities used as endorsers in advertising are often very popular ones. However‚ from a cognitive point of view (and more academic one)‚ congruence between brand and celebrity seems to be very important
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Protective and risk factors behaviours of young people related to drug use. My health issue is drug use. Young teenagers goes through the phase of adolescence when they have to start making decisions relating to themselves and their health too. Sometimes this procedure of making decisions can be hard for them as there are protective and risk behaviours associated with it which they might or might not be aware of it and ignore it as most of the people do. Protective behaviours are those
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amount that some celebrities get paid. Celebrities often can easily make 6 figures‚ over 100‚000 dollars a year. Most celebrities make millions of dollars‚ and some even make billions. “The median annual salary for a firefighter is $43‚580‚ with a range usually between $32‚685 - $54‚475 (Fire).” Police officers make about 48‚336 dollars annually(Police). A celebrity who makes a million dollars‚ makes 20 times more than the average firefighter and police officer makes. While celebrities work hard to earn
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Celebrities provide poor role models for children. The purpose of this essay is to discuss celebrity role models and their influence positively or negatively on children. Throughout the world celebrities are role models to many people. Nauta and Kokaly (1999) define role models as “other person’s who‚ either by exerting some influence or simply by being admirable in one or more ways‚ have an impact on another”. In these modern times of excessive media coverage and the easy access of the World
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Drugs and Sports - Athletes on Steroids As the use of performance enhancing drugs is becoming more popular among athletes‚ many of them don ’t understand the risks involved in taking these drugs. Many people are looking for a quick way to build muscle‚ or to get stronger the fastest way possible. Using these performance aids may very well be a quick fix for many athletes‚ but taking these supplements is unethical and dangerous. Using special drugs to boost an athletes performance is degrading
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Drug abuse is a major issue. Those suffering from drug abuse need to be rehabilitated instead of being thrown into prisons where they will not receive the proper treatment. In this paper‚ I will discuss the Drug Court program that is aimed at decreasing drug use. I will also discuss the impact of the program. Drug misuse and abuse has become a part of the social norm for many. There are some individuals who make silent cries for help‚ but do not know who or where to turn to get the help they need
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Introduction to the Problem Drug addiction has been growing globally since World War II. Drugs was first take for the purpose of treating wounds and aches. But later on they find that consumimg a large amount of drugs more than the priscription makes them more ralaxed and make them more pleasurable and become high and it is the start of abusing a such drugs.Nowadays drug addiction enter someones life without observing and knowing its possible effect and results. People
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1. Drugs mess with your mind Drug use can cause you to lose your ability to remember things‚ to think clearly and to study properly. Drug use gives you the impression that you are more alert and aware‚ but under the influence of drugs you are actually less aware‚ and less alert. Drug use can also cause people to act in strange unpredictable ways. A person can undergo a complete personality change when under the influence of drugs. Since drug residues can remain in the body for many years after they
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Drug Trafficking in the United States Sherrae Jackson ENG122: English Composition II Instructor Angela Temple October 1‚ 2012 In my research paper I will be discussing Drug Trafficking in the United States. The illegal drug market in the US is one of the most valuable in the world. It has attracted the most vicious‚ sophisticated‚ and belligerent drug traffickers. The drug law enforcement agencies have come up against a huge challenge in guarding the country’s borders. What is happening to
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consist of an analysis of the use and abuse of illicit drugs within the prison systems on a global basis. With information gathered from various sources such as the internet and one on one interviews with an inmate in a male correctional facility and a former inmate of a female correctional facility I intend to show the rampant flow of drugs in and out of the prison system‚ the control of (or lack there of) by prison officials‚ the drug gangs and dealers in correctional facilities‚ the rate
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