How the celebrity endorsement advertisement influence consumers in a negative way Professional research and Evaluation Student name: Jiang WeiWei Student number: 3363314 April‚ 2013 Abstract The goal of this research is to grasp consumers’ negative reaction of celebrity endorsement advertisement (including the reaction of over celebrity endorsement ads‚ celebrity’s over-endorsement and celebrity’s negative performance). The aim of this study
Premium Advertising
Today‚ ArcelorMittal‚ the world ’s leading steelmaker‚ and is more than three times the size of Nippon Steel‚ the second largest. Not only in terms of volume but also in terms of innovation‚ ArcelorMittal has managed to excel in comparison to its competitors. ArcelorMittal invests to develop other solutions to produce clean energy. During the latest BATIMAT‚ the world’s biggest building and construction fair‚ ArcelorMittal was awarded a Golden Innovation Medal for Arsolar‚ a solar panel designed
Premium Social responsibility Corporate social responsibility Business ethics
Sonia Mane Roll no -12354 I Can Do it. We all Can! Bibliography: Branson‚Richard.‚ Screw it‚ Let’s Do it - Lessons in Life‚ <http://www.virgin.com/richard-branson/books/screw-it-lets-do-it> As I started reading the book‚ there were several occasions when I wanted to cross check
Premium Learning Richard Branson Timbaland
November 2011 EAP Essay Due to Sue Jozui’s statement about celebrities advertising products and how we should boycott this kind of advertising and legislate rules and guidelines for advertisers is ridiculous!! Celebrities sell the products to make the product appealing to their audience and it is the consumer’s responsibility to choose weather they buy it or not. If you look at commercials now a days it is filled with hot celebrity actresses and sports icons. People buy their product if it appeals
Premium Marketing Advertising Kim Kardashian
I can’t deny it any longer. Lady Gaga is‚ against all odds‚ a role model for girls. Lady Gaga takes herself very (very) seriously. When I first listened to interviews of her‚ I was put off by her nasally monotone and unchanging expression. She does not giggle or smile. In short‚ she does not make the interviewer’s job easy. Once I overcame my discomfort‚ I could appreciate what she was saying. In a world where girls speak every statement as a question‚ second guess themselves in class and
Premium Girl A Little Bit A Little Bit Longer
Celebrity spokesperson (through endorsement advertising) Ufone always hire endorsers in groups which are celebrity and non celebrity * Faisal Qureshi * Adeel Hashmi * Mikaal Zulfiqar * Waseem Akram * Ali Gul Pir (singer) * Meera * Jia Ali * Veena malik Events (through sponsorship) * Ufone Sponsors LUMS Special Olympics 2012 Ufone in collaboration with LUMS Community Service Society and Special Olympics recently held Special Olympics 2012 in LUMS. The aim was
Premium Advertising Olympic Games Pakistan
Scope People in the public eye consists of politicians‚ athletes‚ celebrities and other individuals who are famous. For our presentation we will be concentrating on celebrities and whether they should expect their privacy to be respected by the media. Media comes in various forms‚ with the more common ones being newspapers‚ tabloids‚ radio‚ paparazzi‚ internet‚ social media and many more. A conflict of rights? Article 8 of the European Convention on Human Rights stated that every person
Premium Privacy Privacy law
CELEBRITY ENDORSMENT – PERCEPTION BY PROSPECTIVE EMPLOYEES (FMCG SECTOR) Rushina Singhi 1‚ Ch. Abhinav Guptha 2‚ Anshul Jain 3 Assistant Professor of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P 1 rushina.singhi@yahoo.co.in 2coolabhi405@gmail.com‚ 3 anshuljain01@gmail.com‚ ABSTRACT Celebrity endorsement‚ undoubtedly an essential and effective tool for attracting
Premium Brand Brand management Procter & Gamble
“I am not a role model‚ I am not paid to be a role model. I am paid to wreak havoc on the basketball court. Parents should be role models. Just because I dunk a basketball‚ doesn’t mean I should raise your kids.” – Charles Barkley. Professional athletes are not the best people to be role models for kids. Steven Ortiz‚ a sociology professor at Oregon State and the author of several published studies on athletes ’ bad behavior says‚ "Spoiled-athlete syndrome begins early in sports socialization. From
Premium English-language films Play Debut albums
who finds himself caught up in adventures of murder‚ love and treasure hunting. One may question whether or not Tom is a good role model. On the surface‚ it appears that Tom is neither an entirely good nor entirely bad role model‚ but rather a boy maturing from a troublemaker into a young man. Tom’s behavior and treatment of others prove him to be a negative moral role model. In the end Tom’s conscience helps him make good decisions‚ Sometimes his friends and his mind wants them to go on adventures
Premium Khaled Hosseini The Kite Runner Adventures of Huckleberry Finn