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    Does being famous automatically make someone a role model? If we were ever in doubt‚ today’s celebrities are giving everyone a loud and clear answer. With great fame comes great responsibility-but it seems that they have forgotten this. Perhaps these famous figures overlook the fact that they have over thousands of young and old fans‚ observing everything they say and do. A role model is someone whose behaviour or success is regarded by others as a good example or influence to follow or emulate‚

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    The Celebrity Influence on Teens of Today In today’s media‚ many people are exposed to material they see or hear which affects their choices on a day to day basis. Teenagers are the most common victims of the media because they are so vulnerable. One of the main causes of this media influence on them is celebrity behavior. Celebrities can change how a teen looks at him or herself in the mirror. They can also have an effect on a teen’s choices in bad habits. They have the power to persuade teens

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    Literature search‚ methodology used 5 2.3. Description of sub-topics 6 3. SUMMARY OF LITERATURE REVIEWED 8 4. A REVIEW OF CELEBRITY ENDORSEMENT 9 4.1. Effectiveness of celebrity endorsement 9 4.2. The consumer 10 4.2.1. Association to celebrity endorsement 11 4.2.2. Perception of association 12 4.2.3. Attitudes towards the endorser 12 4.3. Positive or negative effects of celebrity endorsement 13 4.4. Purchase intentions 14 5. CONCLUSION 15 5.1. Implications for practitioners 15 5.2. Implications

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    Influence of Celebrities vs. Parents In today’s culture we can easily influence each other in our society because of the advance in knowledge and media. Celebrities and Parents play significant parts in influencing people. Discussing the similarities and differences of the influence from celebrities and influence of parents‚ it’s clear that they share similarities in choices of lifestyle‚ effectiveness through imitation‚ and qualities of influence. They contrast each other in that they differ

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    Don’t Blame The Media We’ve all seen the violence in today’s media‚ but can we really blame the video games or television shows for the violence in our society? Did the cavemen of 20‚000 B.C. need Call of Duty to fight each other into extinction? No. The media is not to blame for the violence we see everyday. Society today has become almost comfortable with the violence we see everyday. Fights break out at schools all the time. Kidnappings happen‚ and Americans live everyday with the

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    Is Celebrity Worship Syndrome A Bad Thing? I have a friend who is an affectionate fan of Super Junior‚ the famous South Korean boys group. She can confidently list out the birthdates‚ height‚ weight and other details/information of all the thirteen members in the group. She is proud as a Super Junior’s devotee. However‚ she contemplated and replied me with an awkward smile when I asked her about her parents’ birthdates. As ironic as it seems‚ but this may happen on you too! You could possibly name

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    circulating the news circuit are put in the back burner behind the latest celebrity scandal‚ wardrobe malfunction‚ and YouTube hit. Real issues such as the war and its progress are not headlines but only on shorter time slots. It seems like the importance of important issues has even been ignored by respectable news organizations and publications. The draw to scandal has even become main news whether its focus is on celebrities or respectable public figures. Nobody is safe from gossip and the popularity

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    StudyBackground Celebrity Cruises was founded in 1989 by the Chandris Group‚ a Greek company originally in the shipping business. In 1997‚ the company merged with Royal Caribbean International to become part of Royal Caribbean Cruises Ltd. The parent company was determined to keep the two brand’s marketing and operations separate in order for each to target their own market segments. Royal Caribbean Cruises Ltd. operates not only Royal Caribbean Cruises but also Celebrity Cruises‚ Azamara Club

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    computer screen‚ looking through the articles and pictures of all her favorite celebrities. She wishes she could become as skinny and beautiful as they are. This could be a harmless situation or it could damage her physical and mental health greatly. She could turn her life around in a positive way and push herself to do great things. However‚ there is a chance she could starve and think negatively about herself. Celebrity culture is continuously harming teens by the growing need of being noticed‚ making

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    MALAYSIA IF I BECOME A CELEBRITY Celebrity is not a foreign term for Malaysian either for people from other countries in the era of high technology. A celebrity is found living in a popular culture in which they are persons who have a prominent profile and commands a great degree of public fascination and influence in ever-changing-day media. Therefore‚ it is not an odd subject that would make people shock if most of Malaysian says that they have an ambition of being a celebrity. Haven’t we heard someone

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