In Emma Dwight’s article‚ “Celebrity Humanitarianism: Bridging the Gap”‚ Dwight explains the ways in which she believes that one can identify a false humanitarian‚ and the ways in which one can identify a true humanitarian. The main points of concern that Dwight analyzed to determine the validity of a person’s humanitarianism were: the explanation or simplification that the celebrity does when describing the cause‚ the hands on work that the celebrity has been shown to do‚ the level of promotion
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“Yamaha Fiore” 2NE1 – Celebrity Endorsement Celebrity endorsement is commonly used to market products‚ it is a strategy which gives a “face” to a brand‚ to which the consumers can relate and aspire to. Yamaha has decided to promote its Fiore scooter Thailand with widely popular Korean pop group 2NE1. Their strategy was to reach out to urban Thai’s who follow foreign trends‚ music and fashion. While many urban Thai’s certainly are fans of the Korean fashion and pop music it remains unclear as to
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Presley was only one of the big names of the 1950s‚ though probably one of the most recognizable. In the ‘50s television was gaining popularity and sitting down to watch T.V. was a family bonding experience. Celebrities were put on a very high pedestal‚ even more so than today’s celebrities. People like James Dean‚ Marilyn Monroe‚ and John Wayne were treated like royalty. In the 1950s musicians‚ movie stars‚ and T.V. stars were some of the most important people in America. Musicians in the ‘50s
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|Study |Key Points/Things to remember |Evaluation | |Social Psychology |=one sided celeb relationship/target individual unaware of|Schiappa etal meta anal say loneliness not| |Explanations |existence of person – few demands/criticism and rejection |sole cause of P.R+ similar 2 self/fit | |Parasocial - |compared to IRL relations – celeb fills in space of |celeb more like 2 form P
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writing. It can be spread by televisions‚ newspapers and radios. However‚ in modern time people can easily communicate by more kinds of media tools such as mobile phones and computers because of the development of technology. The media has a big influence on our live. Nobody will doubt the modern media takes people to a new world where people can be closer to each other. On the other hand‚ it is also a dangerous thing because new kinds of criminals appears. These criminals have attracted people’s
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Introduction The history of celebrity endorsement of products can date back to the 1760s in the western countries. In the US‚ 25% of all advertising features a celebrity (Shimp‚ 2003)‚ which is an increases from the late 1970s‚ when 17% of advertising featured celebrities (Howard‚ 1979). Because there is an increasing realization of the high costs and risks with celebrity branding‚ advertisers begin to quantify and qualify the use of celebrities by evaluating their effectiveness under different
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A youth subculture is a youth-based subculture with distinct styles‚ behaviors‚ and interests. Youth subcultures offer participants an identity outside of that ascribed by social institutions such as family‚ work‚ home and school. Youth subcultures that show a systematic hostility to the dominant culture are sometimes described as countercultures The punk subculture‚ which centres on punk rock music‚ includes a diverse array of ideologies‚ fashions and forms of expression‚ including visual art‚
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Page 1 of 2 Get your projects done. 02/22/12 - Celebrity endorsement in India www.projectguru.in Call: 0091 9873147443 Mailto: care@projectguru.in In India‚ celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect of the people with the celebrities. Today‚ most of the popular brands are being endorsed by a famous personality either from entertainment industry or sports arena. Strategic brand positioning and effective communication are the
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Celebrities deserve privacy! Celebrities are constantly in the media for their outrageous or strange antics. Nowadays it doesn’t take a lot to be known as a ‘celeb’. The influence of the ’Celebrity world’ has led to extreme effects‚ especially amongst youths‚ as most magazines are full of tabloids and attention seeking articles which speak little truth. Not only this‚ but the images of celebrities are usually quite false due to the constant need for perfection and ’beauty’ which means that people
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١ Internet influence on youth in Egypt and the Arab world The Executive Summary The internet is considered as one of the most important and the fastest access to information‚ and for knowing the latest evolutions in different fields; with a relatively low expense‚ by comparing it with the other traditional ways‚ as journals‚ books and magazines. And with the worldwide increasing diffusion of the internet‚ and its uses‚ both‚ positive and negative‚ and the appearance of the e-crimes’ era; it
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