you come across many brands of various products. When you see a brand‚ it immediately reminds you of the celebrity who has endorsed or promoted the brand. For instance‚ Lux may remind you of Shahrukh Khan‚ Ashwariya Rai or even Katrina Kaif. The image of the celebrity in the ad leaves a lasting impression on your mind which motivates you to buy the product. Endorsements‚ by famous celebrities‚ whose personality matches that of the product help to create certain impressions of that brand on consumers
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Solutions for Violations of Internet Privacy. In the past thirty years computer technology has been developing very rapidly. Internet in last decade has revolutionized the way how we conduct our lives and businesses. Internet has become a daily necessity we cannot live without. Development of Internet and wireless technologies together with advancement in miniature technology has made it possible for us to have access the internet on the go. Every year we expect new and more advance models
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Clinical Report: The Impact of Social Media on Children‚ Adolescents‚ and Families Gwenn Schurgin O’Keeffe‚ Kathleen Clarke Pediatrics Volume 127‚ Number 4‚ April 2011 pp. 800-804 RISKS OF YOUTH USING SOCIAL MEDIA Engaging in various forms of social media is a routine activity that research has shown to benefit children and adolescents by enhancing communication‚ social connection‚ and even technical skills. Social media sites such as Facebook and MySpace offer multiple daily opportunities for
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History of Media Assignment Submitted by: Nina George‚ Aashik.V.Ajith New media has emerged
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Instagram and the Ethics of Privacy Monday‚ Feb. 4‚ 2013 Background Founded in 2010‚ Instagram considers itself to be “a fun and quirky way to share your life with friends through a series of pictures.” By downloading the free Instagram mobile application (or app)‚ users snap a photo with their mobile phone‚ then choose a filter to transform the image‚ and can share it on various sites such as Facebook and Twitter. The company views itself as more than just a photo-storage tool but a way “to experience
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tend to worship celebrities‚ celebrity worship is a form of parasocial interaction in which individuals become obsessed with 1 or more celebrities. This obsession is similar to an erotomanic type of delusional disorder in which the individual believes that another person is passionately in love with them. A group of psychologist wanted to determine if this obsession/worship of celebrities had any common characteristics amongst the individuals. They conducted several test: celebrity attitude scale
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magazines‚ Buzzfeed articles‚ or even snapchat stories cover things such as current celebrities’ plastic surgery endeavors and the latest fashion trends‚ to which more people pay attention than those that read more pressing news. Hence‚ citizens end up in the absence of salient news and believing celebrity gossip is the important news. I believe that today’s society puts too prominent a spotlight on the lives of celebrities and not nearly enough gravity on being well informed. America seems to be the
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November 2011 EAP Essay Due to Sue Jozui’s statement about celebrities advertising products and how we should boycott this kind of advertising and legislate rules and guidelines for advertisers is ridiculous!! Celebrities sell the products to make the product appealing to their audience and it is the consumer’s responsibility to choose weather they buy it or not. If you look at commercials now a days it is filled with hot celebrity actresses and sports icons. People buy their product if it appeals
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CELEBRITY ENDORSMENT – PERCEPTION BY PROSPECTIVE EMPLOYEES (FMCG SECTOR) Rushina Singhi 1‚ Ch. Abhinav Guptha 2‚ Anshul Jain 3 Assistant Professor of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P 1 rushina.singhi@yahoo.co.in 2coolabhi405@gmail.com‚ 3 anshuljain01@gmail.com‚ ABSTRACT Celebrity endorsement‚ undoubtedly an essential and effective tool for attracting
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Presley was only one of the big names of the 1950s‚ though probably one of the most recognizable. In the ‘50s television was gaining popularity and sitting down to watch T.V. was a family bonding experience. Celebrities were put on a very high pedestal‚ even more so than today’s celebrities. People like James Dean‚ Marilyn Monroe‚ and John Wayne were treated like royalty. In the 1950s musicians‚ movie stars‚ and T.V. stars were some of the most important people in America. Musicians in the ‘50s
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