principles expressed in Latin phrase; “PACTA SUNT SERVANDA”. The meaning of this phrase is “agreements to be kept”‚ but more literary means “PACTA” is `must be kept`. Agreement Is an Essential of a Valid Contract 1 – INTRODUCTION A contract is an agreement between two parties that creates an obligation to do or refrain from doing a particular thing. The purpose of a contract is to establish the terms of the agreement by which the parties have fixed their rights and duties. Courts must enforce valid contracts
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Celebrity endorsements have been in usage from the very beginning of advertisements to attract customers and improve their sales. This has been a very efficient technique that was capable of bringing an overnight recognition to the product amongst public because of the endorsements of celebrities with stardom. Most of the Indian commercials dating back up to 40 years have been endorsing celebrities as an effective tool for awareness. The percentage of Indian commercials with celebrities has increased
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would be like without celebrities? Celebrities are a big factor that help shape today’s world. We turn on the television‚ read articles on the internet‚ books‚ and even magazines which inform us what a celebrity was wearing when they walked the red carpet. The simple fact is that celebrities are highly profiled in the media. We follow their everyday life‚ struggles‚ and moments of sadness they may encounter. Let’s face it‚ the information we discover about these celebrities causes us to take into
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Do celebrities have ethical responsibilities to set good examples to young people? Aainaa Azmi Abigail Palmer Raveena Devi Soon Tsuey Jing Sanjeetha Raja Segi University College American Degree Program Summer 2012 Do celebrities have ethical responsibilities to set good examples for young people? Young people nowadays need role models more than they ever needed before. We can see that crimes rates involving youngsters are increasing worldwide. One of the possible causes is that
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Page 1 of 2 Get your projects done. 02/22/12 - Celebrity endorsement in India www.projectguru.in Call: 0091 9873147443 Mailto: care@projectguru.in In India‚ celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect of the people with the celebrities. Today‚ most of the popular brands are being endorsed by a famous personality either from entertainment industry or sports arena. Strategic brand positioning and effective communication are the
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from who they see on TV. Do Celebrities make good role models? These celebrities that kids are looking up to are adults and partake in adult behavior. Not only do they partake in adult behavior but also‚ on many occasions‚ illegal behavior. In addition to that‚ these celebrities may have a profession that includes adult themes. Impressionable kids should not be learning from them. Celebrities should not be viewed as role models what so ever. Most of these celebrities that are looked up to are adults
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You always read something new about the hottest celebrity every week‚ it’s always something bad. They either got arrested‚ is pregnant‚ or is caught up in some sort of sex scandal. Eventually‚ young children and teens read tabloids and watch the news and see their celebrity "role models" doing one of those things. Children with no common sense would go out and try to be like them. No one actually wants to be someone who has done something great. Think about it‚ everyone wants to be like Paris Hilton
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The media often gives celebrities the portrayal of royalty. The media lets regular commoners know the celebrity’s every move. Depending on the celebrity‚ gossip can portray a positive or negative viewpoint. Take Harry Styles and Taylor Swift for example‚ as soon as their relationship ended‚ news spread fast and everyone hated harry showing nothing but antipathy towards him‚ blaming him for the breakup‚ claiming they knew everything about it when they had no evidence to back up their story. Because
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Introduction The history of celebrity endorsement of products can date back to the 1760s in the western countries. In the US‚ 25% of all advertising features a celebrity (Shimp‚ 2003)‚ which is an increases from the late 1970s‚ when 17% of advertising featured celebrities (Howard‚ 1979). Because there is an increasing realization of the high costs and risks with celebrity branding‚ advertisers begin to quantify and qualify the use of celebrities by evaluating their effectiveness under different
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based on analytical and empirical or case research Executive Summary How Celebrities are Used in Indian Television Commercials Varsha Jain‚ Subhadip Roy‚ Aarzoo Daswani and Mari Sudha The usage of celebrities by the Indian advertising agencies has experienced a phenomenal increase in the last five years. Effective communication between the marketer and the consumers is the need of the hour and celebrity endorsement is a strategy that is perceived as making full use of this opportunity
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