CELEBRITY ENDORSMENT – PERCEPTION BY PROSPECTIVE EMPLOYEES (FMCG SECTOR) Rushina Singhi 1‚ Ch. Abhinav Guptha 2‚ Anshul Jain 3 Assistant Professor of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P 1 rushina.singhi@yahoo.co.in 2coolabhi405@gmail.com‚ 3 anshuljain01@gmail.com‚ ABSTRACT Celebrity endorsement‚ undoubtedly an essential and effective tool for attracting
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painted landscapes of Canada’s most beautiful places. The artists that officially began the group in 1920 were Lawren Harris‚ Frank Johnston‚ Arthur Lismer‚ A.Y. Jackson‚
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Niedzviecki’s essay "Facebook in a Crowd". Two rhetorical devices do support the argument that is presented later in the essay‚ and they are humor and pathos appeal. Niedzviecki also uses a narrative form of writing to tell a story about a man with a near seven-hundred online friends on Facebook‚ but he does not know any of them. Facebook has become an issue for some people‚ and that becomes a personal issue for the narrator‚ that develops the argument being expressed throughout the essay. Humor plays
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Myth Hire a popular celebrity spokesperson to promote or sell something‚ and teens will follow in droves‚ right? Not so fast. Many factors impact the relevance and positive impact a spokesperson has on perception and behavior‚ including credibility‚ relevance‚ appeal‚ trustworthiness and expertise. Marketers often make the mistake of connecting their brand to the latest celebrity trendsetter without ensuring that their spokesperson of choice naturally and seamlessly fits with the brand’s personality
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Rhetorical Analysis Laurie Schutza’s essay‚ “The Pack Rat Among Us” gives the readers a view of what a hoarder is like physically and mentally. A hoarder is a person who gets too attached to personal items that he/she cannot get rid of over the course of their lifetime. This causes the hoarders to have stacks of random things that must people would have disposed of. “Hoarders tend to keep what many may consider useless items such as empty food containers or cardboard boxes” (Schutza 306).
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Introduction Each celebrity is an individual human that has achieved public recognition for a reason; this can be due to their creative talent or based on sporting event (Iqani‚ 2012: 84). Despite their achievement‚ another factor that succeed in captivating the public’s attention is through their body shape. Often‚ people amazed by celebrity’s body from magazine cover when in fact it is all about image manipulation. Celebrities are human too‚ not all of them have a perfect shape. Through magazine
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Rhetorical Analysis of “Ground Zero” by Suzanne Berne Suzanne Berne‚ the author and first person speaker in “Ground Zero‚” uses the essay to recount her visit to the site of the horrific attacks on September 11‚ 2001. The burning information‚ or exigence‚ that she must get out is that Ground Zero is vastly different in person than it is in the thoughts of those who have never experienced it. She believes that the empty space is really not empty at all. The primary audience that Berne is trying
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political opposition is unheard of and has strict consequences. He shows us that religion is almost law in this point of America and all who do not follow every rule to its finest are punished severely. A way he does this is by flat out saying it but in rhetorical terms he uses a very large analogy of American law to Communist beliefs. Their government is
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The Water Runs Through It Robert Harris? Pompeii is thoroughly researched‚ informative‚ and filled with suspense. Attilius‚ the Aquarius and of the Aqua Augusta‚ is the main character. Attilius overcomes many obstacles and survives several life and death situations. Through Attilius we learn the ineer workings‚ technical details‚ and pictorial descriptions of the Aqua Augusta. The novel begins on August 22‚ A.D 79 at 04:21 hours. The twilight overhead turns into blistering heat creating irritable
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Given our overall commitment to linking the text-interpretive and experimental traditions‚ rhetorical theory appears ideally suited to the task of generating specific predictions‚ amenable to experimental test‚ about the impact of stylistic variation in advertising visuals. With its semiotic foundation‚ the rhetorical tradition can provide a wealth of ideas for differentiating and integrating aspects of visual style (see‚ e.g.‚ Durand 1987). Furthermore
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