THE 8 P’S OF LUXURY BRANDING – PILLARS OF A LUXURY BRAND Performance: Refers to the delivery of superior experience of a luxury brand at two levels – product level & experiential level. At a product level‚ it must satisfy the functional and utilitarian characteristic as well as deliver on its practical physical attributes – a recipe of quality or design excellence ingredients like creativity‚ exclusivity‚ craftsmanship‚ precision‚ materials‚ high quality & innovation. The luxury brand must perform
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Carnival Cruise Lines | Managing in a Global Marketplace: Individual Case Study | Jeffrey Barno | Table of Contents Introduction 3 Discussion 3 Conclusion 7 Bibliography 9 Introduction Carnival Cruise Lines was established in 1972 by Ted Arison. Over time‚ Carnival forged the concept of less costly cruises with shorter trips‚ making cruises a more viable option for a wider variety of vacationers. The company is currently based in Miami‚ Florida but has spread globally since its
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Celebrity spokesperson (through endorsement advertising) Ufone always hire endorsers in groups which are celebrity and non celebrity * Faisal Qureshi * Adeel Hashmi * Mikaal Zulfiqar * Waseem Akram * Ali Gul Pir (singer) * Meera * Jia Ali * Veena malik Events (through sponsorship) * Ufone Sponsors LUMS Special Olympics 2012 Ufone in collaboration with LUMS Community Service Society and Special Olympics recently held Special Olympics 2012 in LUMS. The aim was
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ABSTRACT Cruise control system is developed for highway driving. This system is useful for driving in roads which are big‚ straight‚ and the destination is far apart. When traffic congestion is increasing‚ the conventional cruise control becomes less useful. The adaptive cruise control (ACC) system is developed to cope up with this situation. The conventional cruise control provides a vehicle with one mode of control‚ velocity control. On the other hand‚ ACC provides two
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examine the role that Caribbean cruise tourism is playing in the economies and social sectors of the region. What are the economic and social costs/ benefits derived from this type of industry? What should Caribbean countries be doing to derive more benefits and mitigate social and environmental damage? | Table of Contents INTRODUCTION 3 ECONOMIC IMPACTS 3 SOCIAL / SOCIAL-CULTURAL IMPACTS 7 ENVIRONMENTAL IMPACTS 11 RECOMMENDATIONS 16 THE FUTURE OF CRUISE TOURISM 20 CONCLUSIONS 23 Bibliography
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“Forever a Kid at Heart” Being out in the middle of the ocean on a “magical” cruise ship is my definition of perfection. Disney World is known to be the most magical place in this world but that also holds true with the Disney Cruise Line. I have personally been on five cruises‚ and all have been with Disney‚ and I have never enjoyed myself more than being on those boats. Disney Cruise Line has a total of four ships and each have their own distinctive design‚ with beautiful gold swirls on the sides
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A SEMINAR REPORT ON “ADAPTIVE CRUISE CONTROL” SUBMITTED BY SUNIL BHANUDAS MATE Exam Seat NO.:T3270853 Roll No.:51 Under the guidance of: Prof.:S.N.PALHE [pic] DEPARTMENT OF MECHANICAL ENGINEERING SIR VISVESVARAYA MEMORIAL ENGINEERING COLLEGE CHINCHOLI‚ NASHIK 422101 2008-2009 [pic] PRAVARA RURAL EDUCATION SOCIETY’S [pic] Sir Visvesvaraya Memorial Engineering College Affiliated to University
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Seth Rogen and Alzheimer’s Awareness Advertisement The print advertisement I chose was the Alzheimer’s Awareness ad that Seth Rogen appeared in. (see attached ad) Seth Rogen is a great fit for this ad due to his social recognition and little know that he has a direct link to the disease. His wife of two years mother has the disease and has had it for years. As he stated on CNN “"I think until you see it firsthand‚ it’s kind of hard to conceive of how brutal it is." Therefore even though a
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209AMG Tourism Marketing 1 Cruise Marketing Strategies of Carnival Cruise Lines and Thomas TUI Monisha Chauhan 3093632 This report will identify the cruise marketing strategies of Carnival Cruise Lines and Thomson TUI in the UK. The report will be comparing each company to the other and how well each company is performing throughout the years gone by. Assessment of their positioning and pricing policies also will be acknowledged. It will also review the
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for a Tropical Cruise Vacation Vacationing to certain tropical destinations might require more than what you think. After making reservations for the Cruise accommodations and flight arrangements you would think the tough part is over. I personally had no idea that going to the Bahamas would require more than valid state identification. I soon realized that I not only had to prepare for my financial needs‚ wardrobe attire‚ but also have proper documentation to go on the Cruise. First
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