North American Cruise Industry | Table of Contents Executive Summary 2 Cruise Industry Overview 2 Market Overview and Structure 2 Industry and Customer Segments 5 Target Market Analysis 7 Carnival Cruise Lines 7 Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning Strategy 10 Disney Cruise Lines 11 Target Market Analysis 11 Positioning
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Introduction In this assignment I will try to analyze the cruise industry through a PESTLE analysis‚ which analyses the political‚ economical‚ social‚ technological‚ legal and environmental external factors that influence this particular industry. Business is considered an economic system in which goods and services are exchanged for money‚ on the basis of their perceived worth. Every business requires some form of investment and a sufficient number of customers to whom its output can
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2013 Case Study: Implementation One of the problem plaguing the cruise industry is lack of brand recognition. There are at least 17 different brands in the industry with very little differentiation between them. While there are different categories including contemporary‚ destination‚ premium‚ and luxury‚ there is not much to separate one brand from another in these categories. Many people will decide that they want to go on a cruise and choose one of these categories without considering what the
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Cruise Industry Table of Contents Page 3 Executive Summary Page 4 - 6 Topic Paper Page 7 Work Cited Page Executive Summary Cruise Industry gives people the opportunity to get away on a ship that will take them away from many of their daily activities like work‚ and stress. There are many different reasons people decide to take a cruise such as value‚ convenience‚ choice‚ see new places‚ comfort‚ and even family get together. The
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CRUISE TOURISM Student’s name: Rarenko Daria Module Tutor: Ms. L. Philippatos FP - MA Module Title: Academic Writing Date of submission: “ Old and young ‚ we are all on our last cruise.” Robert Louis Stevenson (http://www.brainyquote.com) Summary The aim of this report is to present and analyze one of the most popular fields of international tourism‚ cruise tourism. There is specific
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Celebrities have influences on people around the world. These could be good and bad. Some celebrities have influenced children and teenagers a lot. For example‚ footballers use inappropriate languages but on the other hand‚ they inspire us to learn new skills. My first reason is that some celebrities influence young children to use languages that are not suitable for them. Although‚ it teaches young children not to use bad language and teach others that it is bad. My second reason is that some
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A cruise is providing customers with an experience of a lifetime. The company seeks to fulfill the following needs of the customers to the extent of delighting them: • Customer Service • Delivering on its Promise MARKET TRENDS: The tourism industry has been growing at a high rate for the last few years. Due to busy lives‚ people are willing to spend more on vacations than anything else. Though most vacation packages are costly‚ but they provide a feeling of satisfaction and serve as a source
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Hetter‚ CNN Link to the article: http://www.cnn.com/2013/09/12/travel/carnival-cruises-guarantee/index.html?hpt=hp_bn10 Article Text: (CNN) -- Worried about booking a Carnival Cruise Lines vacation? Problems aboard the Carnival Legend‚ Carnival Dream‚ Carnival Triumph and Carnival Splendor cruise ships may have some first-time cruise customers thinking twice about booking a Carnival brand cruise. Maybe Carnival’s "Great Vacation Guarantee‚" announced Thursday‚ will calm those potential
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that Cunard Cruises has accustomed. I have written this report in order to denote how the marketing strategies for this campaign has been influenced by previous advertisements and the way they have used their traditional techniques to maintain their typical demographic while simultaneously encouraging new audiences. This report will cover the Cunard 175 marketing techniques as well as drawing upon other Cunard adverts to back up these ideas. This will be done through textual analysis and further
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CRUISE SHIP A cruise ship or cruise liner is a (usually very large) passenger ship used for pleasure voyages‚ where the voyage itself and the ship ’s amenities are part of the experience‚ as well as the different destinations along the way. Transportation is not the prime purpose‚ as cruise ships operate mostly on routes that return passengers to their originating port‚ so the ports of call are usually in a specified region of a continent. In contrast‚ dedicated transport oriented ocean liners
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