OF LOCAL CELEBRITY ENDORSEMENTS ON FAMOUS BRANDS IN INDIA & CHINA TABLE OF CONTENTS Pages 1.0 INTRODUCTION 4 1.01 Evolution Of Celebrity Endorsement 4 1.02 How Endorsement Advertisement Has Evolved 4 1.03 Celebrity Endorsement In India 5 1.04 Celebrity Endorsement In China 5 1.05 Globalisation Of Celebrity Endorsements 6 1.06 Localisation Of Celebrity Endorsement On International Brands 6 1.1 DEFINITION OF CELEBRITY ENDORSEMENT
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Positive Effects of Korean Reunification Abstract The purpose of this paper is to identify positive effects of Korean reunification. The Korean reunification refers to the hypothetical future reunification of North Korea and South Korea under a single government. The process towards this was initiated by the June 15th North-South Joint Declaration in August 2000‚ where the two nations agreed to make efforts towards a peaceful reunification in the future time. However‚ there are difficulties
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The use of celebrities in advertising is not new. The celebrity endorsement is used since the early 50s with James Dean‚ for example. At this time‚ only the reputation of the celebrity count. Nowadays‚ the use of celebrities in advertising is no longer enough to its effectiveness and its presence enhances memory but also brings a kind of caution. Celebrity must possess a sufficient reputation to be recognized at first glance‚ but above all be credible. In an era obsessed with celebrities‚ it is no
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materials to help them survive. This also meant that life for many people in Britain was difficult and required a great deal and toil “Industrial Revolution”. In addition‚ this means that there are many positive and negative effects‚ which shaped the world today‚ and how we live today. The positive effects of the Industrial Revolution are the inventions that where designed like the flying-shuttle‚ patented by an English inventor John Kay (1704-1779) in 1733‚ enabled a weaver to weave twice the wool that
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opinion. No doubt‚ there are plenty of technological developments such as Internet‚ mobile phones‚ televisions‚ computers‚ planes and so on that make our lives easier and more comfortable. However‚ how many people are really aware of the side effects of those improvements on society? Let’s start with the Internet.It is true that people who are in different locations can easily communicate efficiently via Internet.Especially multinational companies whose branches are scattered around the world
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How Celebrity Culture Affects Our Lives Posted in: Arts & Entertainment‚ December 2010 Diane Qi‚ Arts & Entertainment Journalist One of the strongest influences in the lives of many North American teenagers is celebrity culture. Tabloids such as people‚ and TV shows like e-talk and TMZ fuel our appetite for details about the personal lives of celebrities‚ while the style statements lauded by pop stars determine trends in fashion and beauty. But‚ the truth is that this carefully nurtured
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fighting for their cause through peaceful resistance is fighting for their moral beliefs within their own respect. In a free society‚ unless the peaceful resistance could lead to life threatining results‚ the negative effects in one expressing their freedoms are outweighed by the positive effects. Going back to the mid-twentieth century‚ the issue of Jim Crow Laws and exclusion of African-Americans from the very doctrine of Life‚ Liberty‚ and the Pursuit of Happiness that we base this country off of‚ we
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modernize methods for producing goods. Innovative machines and the dominant role of factories optimized efficiency. Considering the emergence of inventions‚ new transportation methods‚ and employment opportunities the Industrial Revolution was a positive experience for England. Those who view
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greatest manufacturer and most rapidly growing in population and technology. The overall effects of the revolution on individuals and society are a mix of positive and negative. Cotton is now Britain’s greatest industry. Merchants all over the world are purchasing Britain cotton. Also‚ Britain has become the world’s greatest iron and coal manufacturer because of inventions like the steam engine. Another positive view on the revolution is the development of railroads that is improving communication
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SYNOPSIS It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a ’face’ is more than just a marketing strategy to increase sales or gain market share‚ it is a decision that can change the future of the brand forever. Choice of the celebrity‚ hence‚ is of utmost importance and is usually done based on many different parameters - appeal‚ looks‚ popularity or even just a fantasy figure to endorse a brand. In today’s
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