based on analytical and empirical or case research Executive Summary How Celebrities are Used in Indian Television Commercials Varsha Jain‚ Subhadip Roy‚ Aarzoo Daswani and Mari Sudha The usage of celebrities by the Indian advertising agencies has experienced a phenomenal increase in the last five years. Effective communication between the marketer and the consumers is the need of the hour and celebrity endorsement is a strategy that is perceived as making full use of this opportunity
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Self-Talk in Sports and Exercise Several studies have shown that self-talk can have a positive impact in sports. Self-talk includes all the purposeful and random thoughts that run through an athlete’s mind‚ it includes all the things said both silently and out loud. Self-talk can be positive‚ it can tell an athlete what to do‚ where to focus‚ and get one motivated. Unfortunately‚ self-talk can also be negative‚ and critical. Such internal talk definitely does not help performance and‚ in most
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Celebrities deserve privacy! Celebrities are constantly in the media for their outrageous or strange antics. Nowadays it doesn’t take a lot to be known as a ‘celeb’. The influence of the ’Celebrity world’ has led to extreme effects‚ especially amongst youths‚ as most magazines are full of tabloids and attention seeking articles which speak little truth. Not only this‚ but the images of celebrities are usually quite false due to the constant need for perfection and ’beauty’ which means that people
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Immigration and the Economy Immigration plays a part in the United States economy‚ whether the citizens realize it or not. There are many economic effects due to immigration. Some of those effects are negative‚ but the majority of the effects are positive. Immigration has a positive effect on the economy in the long run by increasing demand‚ and creating competition in the labor force. The United States is home to the largest immigrant population in the world. Immigration averaged around 1 million
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Positive effects of the Media on Children Although many parents may disagree‚ there are several positive effects of television on children. Most of us with young children grew up watching television. Sesame Street is a PBS classic over 35 years old‚ with positive rating for developing literacy‚ cultural awareness‚ diversity‚ imaginative play and ways to deal with feelings and emotions. Curious George‚ also a PBS classic more recently‚ teaches children to problem solve‚ ask questions‚ and find
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CELEBRITY ENDORSER VERSUS MASCOT SAMPADA RAHALKAR 103 PGDM-B SIES COLLEGE OF MANAGEMENT STUDIES TABLE OF CONTENTS Sr. No. Particulars Page No. 1.1 Introduction 2 1.2 Motivation 2 1.3 Research Objectives 3 1.4 Research Problem 3 1.5 Scope & Limitations 3 1.6 Variables under Study 3 2.1 (A) Theoretical Literature Review 4 2.2 (B) Research based Literature Review 6 3.1 Research Design 8 3.2 Sampling Design 8 3.3 Data Collection Methodology 8 3.4 Data Analysis Tools 8
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migrate to the cities. The Revolution brought about both negative and positive outcome towards the economy and society. Some may think that these positive effects outweighed the negative‚ yet‚ that is false. The Industrial Revolution brought more negative effects than positive. Three negative effects from the Industrial Revolution are child labor‚ harsh working conditions‚ and unhygienic living standards. One negative effect of the
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In TV One’s Celebrity Crime Files‚ an episode provides a detailed account of the underworld culture in early twentieth century Harlem. This installment portrayed a very complex setting in Harlem in the midst of a cultural reawakening period of the same name. The Harlem Renaissance was an era that was characterized by a substantial growth of art‚ creativity‚ and academia elicited via the African-American lifestyle. As noted in the broadcast‚ there were prominent figureheads who can partly be held
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Invasion of the celebrities in homes around the word have an impact in children life. Celebrities are everywhere. Media like television shows‚ Internet‚ and magazines make the presence of celebrities constant in daily live‚ and this presence result an influence under younger. Sometimes this impact agrees with parents’ values but sometimes diverges. While parents work hard to give a good education for their children‚ the widely spread of some celebrity behavior make a mess in younger minds. As
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Throughout the 1920s and ‘30s Urban populations augmented greatly in Cities (rather than living on farms)‚ affecting jobs‚ transportation‚ housing which have many positives effects during this time‚ but also many negative effects changing life during this time period. During the 1920s urbanization was becoming about impacting lives of many citizens and noncitizens living in America. For the first time more people were living in cities than farms‚ especially immigrants. When immigrants were coming
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