"Celebrity rebranding" Essays and Research Papers

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    Student Resource 8.2 Reading: Working with Graphics A graphic is a visual presentation used to inform‚ illustrate‚ or entertain. Graphics often combine text‚ illustration‚ photographs‚ and color. Examples include a photo‚ logo‚ map‚ chart‚ symbol‚ and diagram. The following are examples of graphics: | | Logo graphic: Combining color‚ shape‚ and type This image included under fair-use guidelines of Title 17‚ U.S. Code. Copyrights belong to respective owners. | Map graphic: Combining

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    DDB chairman and former Senator Tito Sotto with Rafael Rosell IV‚ star of ‘Tulak.’ Dangerous Drugs Board chairman and former senator Vicente C. Sotto III has commended the production of “Tulak‚” a movie which features the victims of illegal drugs and how their lives are ruined. “The exhibition of the movie (filmed in digital format) is very timely‚” said the former senator who authored the creation of the Philippine Drug Enforcement Agency (PDEA). The exhibition of the movie‚ which will have

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    Are today’s superstars really role models for today’s youth? I think they are! So many people in the entertainment business set great examples for our youth to strive for the best and most out of life. Take musicians they really come through in times of need. Take this past few weeks with the tragedies in New York City and Washington D. C they have helped organize relief funds and benefit concerts for the families who lost their

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    CHAPTER ONE GENERAL INTRODUCTION 1.0 Introduction This chapter focuses on the elements relevant to the organisation that were surveyed and the objectives of the research‚ encompassing also assumptions‚ delimitations and the purpose of the study. 1.1 Background to study African Sun formally Zimbabwe Sun Limited was co-founded in 1968 as part of Delta Corporation. The Company was known as the “ZimSun Leisure Group” hence‚ the brand name ZimSun Leisure‚ which reflected the groups’ core

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    Companies Should Engage in Celebrity Endorsements In our economy today‚ there are many marketing strategies and tools businesses use to attract consumers. A marketing strategy is important in business because it is the company’s plan on how to increase the number of sales of their product or service. Businesses are aggressive when it comes to marketing. Their target market is one of their top priorities and they do their best to make their target market interested to their product. They usually

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    Impact of Celebrity Endorsements on Brand Image Introduction Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness‚ extraordinary lifestyle or special skills are just examples and specific common characteristics that are observed and celebrities generally differ from the social norm and enjoy a high degree of public awareness. The term Celebrity refers to an individual who is known to the public actors e.g

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    Celebrities Over Everyone? Three months in jail? or three years in jail? over the exact same crime. Only difference‚ you receive three years and Justin Bieber receives three months. We always here about A-listers wanting to be treated like ordinary people‚ but once you bring the topic of crime up‚ they immediately go in to self-defense. Celebrities should be receiving stricter penalties because they’re humans too‚ they broke the law‚ and while non-celebrities are serving eight years in jail for

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    Discuss the Role of Celebrity culture in Politics‚ Evaluating the Impact it Has Had on Political Communication. Citizens in a modern form of democracy are able to access more political information than ever; this information has fused with their established political knowledge and attitudes‚ which reflects the overall political view on the political world. Thus media has built an interactive communication approach between the government and society. This interactive communication approach can

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    of 8 ANZMAC 2009 Celebrities in advertising: looking for congruence or for likability? Nathalie Fleck*‚ University of Cergy-Pontoise‚ Thema‚ France Nathalie.flec@u-cergy.fr Michaël Korchia‚ BEM Bordeaux Management School‚ France Michael.korchia@bem.edu Isabelle Le Roy‚ CSA‚ France Abstract Celebrities used as endorsers in advertising are often very popular ones. However‚ from a cognitive point of view (and more academic one)‚ congruence between brand and celebrity seems to be very important

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    amount that some celebrities get paid. Celebrities often can easily make 6 figures‚ over 100‚000 dollars a year. Most celebrities make millions of dollars‚ and some even make billions. “The median annual salary for a firefighter is $43‚580‚ with a range usually between $32‚685 - $54‚475 (Fire).” Police officers make about 48‚336 dollars annually(Police). A celebrity who makes a million dollars‚ makes 20 times more than the average firefighter and police officer makes. While celebrities work hard to earn

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